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§ Private Profile · 33 W 17th St Ste 401, New York City, New York, 10011, United States
Velou is a technology company.
Velou offers an AI-powered platform enriching product data, generating self-optimizing catalogs for e-commerce. Its technology leverages artificial intelligence to extract deep semantic insights from product information, aligning details with buyer intent. This capability enhances discoverability and relevance, transforming customer interactions and improving sales performance across digital channels.
Sadee Gamhewa founded Velou, identifying a critical need for intelligent product data management in evolving e-commerce. Gamhewa's insight centered on harnessing AI to move beyond static product listings, allowing systems to intuitively understand and adapt to customer preferences. This approach created a dynamic method for online retailers to present offerings effectively.
Retailers, brands, and marketplaces utilize Velou's solutions to optimize their product catalogs for increased visibility and relevance. The company’s vision is to bring product catalogs to life, transforming e-commerce by making items highly discoverable and fostering meaningful engagement. Velou continually advances its AI for complex digital retail environments.
Velou has raised $14.0M across 3 funding rounds.
Velou has raised $14.0M in total across 3 funding rounds.
Velou has raised $14.0M across 3 funding rounds. Most recently, it raised $5.0M Other Equity in September 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 17, 2024 | $5M Venture Round | Animo Ventures, Ysplit | — | Announced |
| Sep 1, 2024 | $5M Series U | Ysplit, Animo Ventures | Leawood Venture Capital | Announced |
| Jan 1, 2024 | $4M Seed | Animo Ventures | NFX, Pareto Holdings | Announced |
Velou has raised $14.0M in total across 3 funding rounds.
Velou's investors include Animo Ventures, FUSE, Fuse, Leawood Venture Capital, NFX, Pareto Holdings.
Velou is a technology company that builds an AI-powered product catalog agent designed to automate and optimize ecommerce product data management for brands and retailers. Its platform enriches product catalogs by auto-generating detailed product descriptions, standardizing metadata, and enhancing search and discovery capabilities using AI technologies such as computer vision and natural language processing. Velou serves ecommerce teams primarily in fashion, beauty, and home goods sectors, helping them reduce manual effort, accelerate product launches, and increase revenue through improved search conversion rates and marketing performance across channels like ads, SEO, and marketplaces[1][2][3].
Velou was founded by Sadee Gamhewa, an expert with over 22 years of experience in product engineering, AI, machine learning, and ecommerce. Gamhewa’s background includes leadership roles at startups and Fortune 100 companies such as Sysco, Accenture, and Fujitsu, along with patents and research in ecommerce AI. The idea for Velou emerged from the inefficiencies Gamhewa observed in manual ecommerce catalog management and the lack of access to retail data analytics. Early traction came from developing AI models fine-tuned for ecommerce verticals that significantly improve product data accuracy and automation, positioning Velou as a pioneer in AI-powered ecommerce product data infrastructure[1][4].
Velou rides the growing trend of AI-driven automation in ecommerce, addressing the critical challenge of managing vast and complex product catalogs efficiently. The timing is favorable due to the rapid expansion of online retail, increasing reliance on AI for personalized customer experiences, and the need for real-time, data-driven marketing optimization. Market forces such as the proliferation of ecommerce platforms, rising consumer expectations for product discovery, and the shift toward AI-powered search and voice assistants amplify Velou’s relevance. By enabling brands to deliver richer, more accurate product data at scale, Velou influences the ecommerce ecosystem by reducing friction between product discovery and purchase, thereby enhancing customer engagement and sales conversion[1][3][5].
Looking ahead, Velou is poised to expand its AI copilot capabilities, potentially incorporating more advanced generative AI features and deeper integrations with emerging ecommerce and marketing technologies. Trends such as AI-powered voice commerce, augmented reality shopping, and hyper-personalized customer journeys will shape Velou’s evolution. As ecommerce continues to grow in complexity and scale, Velou’s role as a dynamic, self-learning product catalog agent will become increasingly critical for brands seeking to maintain competitive advantage and maximize revenue. Its influence is likely to extend beyond product data enrichment to become a foundational layer in the AI-driven ecommerce infrastructure[3][5].