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§ Private Profile · Paris, France
Usual is a technology company.
Usual Wines crafts and delivers single-serve portions of real wine, prioritizing purity and convenience. Their product line includes red, rosé, and brut varieties, made with minimal intervention from sustainably farmed California grapes. These wines contain no added sugars, artificial flavorings, or concentrates, offering an authentic tasting experience in individual glass or can formats.
Co-founders Matt Dukes and Rachel Vodofsky established Usual Wines in 2018. Their insight aimed to make quality wine more accessible for daily consumption, addressing the rapid freshness loss in opened bottles. Evolving from their earlier venture, Vinebox, they leveraged consumer feedback to develop perfectly portioned, quality wine.
The company caters to modern consumers seeking fresh, high-quality wine without committing to a full bottle. Usual Wines envisions wine appreciation as less formal and more about spontaneous enjoyment. Their vision centers on reimagining consumption, making it simple, fresh, and seamlessly integrated into contemporary lifestyles.
Usual has raised $21.0M across 3 funding rounds.
Usual has raised $21.0M in total across 3 funding rounds.
Usual has raised $21.0M across 3 funding rounds. Most recently, it raised $10.0M Series A in December 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2024 | $10M Series A | YZI Labs | Spencer Noon, White Loop Capital, Fernando Martinelli, Rand Hindi | Announced |
| Apr 18, 2024 | $7M Venture Round | IOSG Ventures, Kraken Ventures | — | Announced |
| Apr 1, 2024 | $4M Seed | — | EFounders, Factorial, Jude Gomila Rolling Fund, Motier Ventures, Polygon Labs, Robot Ventures, Tribe Capital, Variant, Alexandre Scialom, Charles Gorintin, Daren Cotter, Florian Douetteau, Russell Cook, Thibaud Elziere, YAN David Erlich | Announced |
Usual has raised $21.0M in total across 3 funding rounds.
Usual's investors include YZI Labs, Spencer Noon, White Loop Capital, Fernando Martinelli, Rand Hindi, IOSG Ventures, Kraken Ventures, eFounders, Factorial, Jude Gomila Rolling Fund, Motier Ventures, Polygon.
Direct answer: Usual is a software company that builds developer-first tools to create configurable business workflows and developer experiences for customer-facing applications, focusing on reducing engineering effort for operations like onboarding, billing, and account management while providing composable building blocks and a hosted control plane for teams to ship faster and scale; it serves product and engineering teams at startups and mid-market to enterprise companies and has shown early commercial traction and VC backing since its founding by experienced founders in 2021.[1][2]
High‑level overview
Origin story
Core differentiators
Role in the broader tech landscape
Quick take & future outlook
Sources: company product and press coverage, developer tooling market analysis, and industry trend reports on composable infrastructure and developer productivity tools[1][2][5].
Note: If you want, I can convert this into a one‑page investment memo, a short pitch deck outline, or expand any section with citations to specific funding announcements, founder bios, or product docs.