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§ Private Profile · 38701 West Seven Mile Road Suite 170, Livonia, Michigan, 4815, United States
Ushr is a technology company.
Ushr develops high-definition mapping technology and software, providing precise HD maps essential for Advanced Driver Assistance Systems (ADAS) and autonomous vehicle navigation. These sophisticated geospatial solutions integrate detailed map data with vehicle sensor inputs, enabling highly accurate real-world perception for autonomous functions. The company's technical approach focuses on delivering expansive and high-performing mapping capabilities to support the evolving demands of vehicular autonomy.
Established in 2017, the company emerged from the critical need for robust, high-precision mapping to enable the next generation of automated driving systems. Chris Thibodeau served as CEO, leading the firm's efforts to build foundational mapping infrastructure. Ushr's pioneering work in this domain led to its acquisition by Dynamic Map Platform in April 2019, forming DMP North America and integrating its expertise into a broader global mapping initiative.
Automakers are the primary beneficiaries of Ushr's technology, utilizing its detailed maps to power advanced features in their vehicles. The company envisions an automotive future supported by comprehensive, up-to-date HD map coverage across North America and beyond. Its long-term vision centers on continuously enhancing and expanding its mapping solutions to empower global automakers in their pursuit of safer and more reliable autonomous driving experiences.
Ushr has raised $154.2M across 3 funding rounds.
Ushr has raised $154.2M in total across 3 funding rounds.
Ushr has raised $154.2M across 3 funding rounds. Most recently, it raised $44.2M Other Equity in March 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 21, 2022 | $44.2M Venture Round | Japan Overseas Infrastructure Investment Corporation For Transport & Urban Development | — | Announced |
| Jan 14, 2022 | $100M Venture Round | Shuichi Yoshimura, Japan Overseas Infrastructure Investment Corporation For Transport & Urban Development | — | Announced |
| Sep 1, 2017 | $10M Series A | Fort Ventures | Blue Victor Capital, Emerald Technology Ventures, EnerTech Capital, Sherwin Prior | Announced |
Ushr is a geospatial technology company specializing in high-definition (HD) maps and software for advanced driver assistance systems (ADAS), semi-autonomous, and autonomous vehicles in the automotive industry.[1][2][3] It serves major automakers like General Motors, providing precise road data, infrastructure details, and features such as curvature, road classes, and construction tracking to enable safe hands-free driving on highways.[2][3] As a wholly-owned subsidiary of Japan's Dynamic Map Platform (DMP) since 2019, Ushr has mapped over 400,000 miles of roads in the US and Canada, powering GM's Super Cruise system—the industry's first true hands-free driver assistance—with strong growth in production deployments and map updates.[2][3][5]
The company solves critical challenges in autonomous driving by delivering "ground-truth" precision maps using LiDAR data, proprietary algorithms, and automotive-grade validation, making HD mapping reliable and affordable for mass production.[1][3][4] With around 155 employees across Michigan, California, and remote locations, Ushr has raised $10M and maintains momentum through expansions like doubling GM's mapped network and ongoing software innovations.[1][3]
Ushr originated from over 20 years of geospatial data expertise developed by parent company GeoDigital for the utilities industry.[3] In 2017, it spun out as an independent entity focused on automotive markets, launching the world's first HD map in mass production on the GM Cadillac CT6 in late 2017, enabling Super Cruise hands-free driving with an exceptional safety record over four years and 200,000+ miles mapped.[3][5]
Key milestones include early traction with GM, map expansions supporting features like auto lane changes by 2021, and acquisition by Tokyo-based Dynamic Map Platform (DMP) in 2019, rebranding it as DMP North America while retaining the Ushr brand for its products.[2][3][4][5] Headquartered in Livonia, Michigan, with operations in Lompoc, California, this evolution positioned Ushr as a leader in North American HD mapping.[1][2]
Ushr rides the explosive growth of ADAS and autonomous driving, targeting a $77B worldwide HD mapping market by 2035 (25% of the $1.3T total autonomous industry).[3] Its timing aligns with surging demand for Level 2+ hands-free systems, as seen in GM Super Cruise expansions amid regulatory pushes for safer autonomy and OEMs like GM scaling production.[2][3]
Market forces favoring Ushr include LiDAR advancements, data flywheels for iterative improvements, and the need for precise, updatable maps amid infrastructure changes—challenges competitors like Momenta or Mapbox address less comprehensively in North America.[1][3] By enabling real-world deployments and influencing standards (e.g., NDS Conference participation), Ushr accelerates the ecosystem shift to production-ready autonomy, bridging Japan-North America tech via DMP.[3][5]
Ushr is poised to expand HD map coverage globally through DMP synergies, targeting more OEMs, robotaxis, and full autonomy with enhanced AI-driven updates and software like eHorizon.[3][5] Trends like regulatory approvals for unsupervised driving, 5G-enabled over-the-air mapping, and massive data scaling will propel growth, potentially capturing larger shares of the $77B market.[3]
Its influence may evolve from pioneer supplier to ecosystem enabler, powering next-gen features like urban autonomy while maintaining safety leadership—reinforcing its role as the backbone for confident, scalable self-driving tech from day one.[2][3][4]
Ushr has raised $154.2M in total across 3 funding rounds.
Ushr's investors include Japan Overseas Infrastructure Investment Corporation for Transport & Urban Development, Shuichi Yoshimura, Fort Ventures, Blue Victor Capital, Emerald Technology Ventures, EnerTech Capital, Sherwin Prior.