Upward Capital

Upward Capital provides a platform for accessible real estate investing, offering structured opportunities in commercial and residential properties. The firm enables individuals to participate in real estate assets, focusing on profitable, sustainable, and ethical investment outcomes through disciplined portfolio management, thus democratizing market access.

Founded in 2019 by Clif Luber, Upward Capital originated from the insight that real estate investment could be broadly accessible. Luber, a former U.S. Navy Supply Officer, established the company to bridge this access gap, providing structured pathways into real estate for a wider range of investors.

The platform primarily serves investors seeking real estate opportunities, alongside residents and strategic partners. Upward Capital's mission is to promote the upward mobility of its investors by making real estate ownership and participation more attainable. The company aims to empower individuals to build wealth through strategically managed real estate investments.