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§ Private Profile · DE, USA
upSWOT is a technology company.
upSWOT has raised $4.0M across 1 funding round.
Key people at upSWOT.
upSWOT has raised $4.0M in total across 1 funding round.
upSWOT offers a white-label embedded finance and business management platform, delivering predictive, data-driven insights to financial institutions. It aggregates data from dozens of small business SaaS applications, such as accounting, CRM, and eCommerce. This technology enables FIs to provide enhanced value and personalized recommendations to clients via integrated, customizable digital banking widgets.
Founded in 2018 by Dmitriy Norenko and Andrey Davydchuk, upSWOT emerged from the insight that financial institutions could be more vital to business success. They recognized leveraging aggregated operational data from diverse business software would empower FIs to transcend traditional roles, offering proactive, indispensable guidance.
The platform supports financial institutions seeking deeper engagement and loyalty with their SMB customers. FIs monitor client performance and deliver targeted guidance, while businesses access tools to improve financial health and data-informed decisions. upSWOT envisions establishing financial institutions as the trusted, central resource for business owners.
upSWOT has raised $4.0M across 1 funding round. Most recently, it raised $4.0M Seed in March 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2021 | $4M Seed | Igor Ulis | Infinity Ventures, Aiaz Kazi, Knut Frängsmyr, David Rabkin, Hannes Liebe, Kaustav DAS, Kerry Agiasotis, Levi King, Carolina Fintech Ventures, First Southern National Bank, Independent Community Bankers OF America, Speedup Group | Announced |
Key people at upSWOT.
upSWOT is a technology company that builds a white-label embedded finance and business management platform for financial institutions, enabling small and medium-sized businesses (SMBs) to access real-time data aggregation, interactive dashboards, actionable insights, cash flow forecasts, and tools like ESG analytics and treasury management directly within online/mobile banking experiences.[1][2][3] It serves banks, credit unions, fintechs, and non-bank organizations by ingesting data from over 170 SaaS applications (e.g., QuickBooks, Xero, Stripe, Shopify) to deliver predictive analytics, personalized recommendations, and underwriting insights, helping FIs deepen SMB client relationships and drive loyalty.[1][3][4][5] The platform solves the problem of fragmented business data for SMBs and limited visibility for FIs, fostering faster scaling, better lending decisions, and targeted upselling; it reported $8.4 million in revenue and served hundreds of FIs before its acquisition by UPTIQ (Uptiq.AI) in December 2024, which bolsters enterprise AI capabilities in financial services.[1][2]
Founded in 2019 and headquartered in Fort Mill, South Carolina (with a Delaware address listed), upSWOT emerged to address the need for financial institutions to build deeper relationships with SMB clients through integrated data insights, starting as a white-label enhancement for digital banking.[1][2] Specific founders are not detailed in available sources, but the company quickly gained traction by integrating with leading SaaS apps and digital banking providers, demoing at events like FinovateFall 2022 to showcase SMB dashboards and FI tools for lending and reviews.[1][5] Key early milestones include partnerships like a pilot with NerdWallet Small Business for embedded finance tools and quotes from partners like Moven's Head of Sales highlighting its timely entry into the expanding SMB digital economy.[2][6] This evolution positioned it for acquisition by Plano-based Uptiq.AI in December 2024, enhancing AI-driven financial data integration.[1]
upSWOT rides the wave of embedded finance and AI-driven financial data aggregation, capitalizing on the digital economy's growth where SMBs increasingly rely on SaaS stacks amid rising demand for real-time insights amid economic pressures like cash flow volatility.[1][2][6] Timing aligns with post-2022 fintech maturation, where FIs seek differentiation through SMB loyalty tools rather than commoditized services, amplified by AI advancements—its 2024 acquisition by Uptiq.AI positions it to influence enterprise AI in wealth management, banking, and fintechs by unlocking proprietary data for innovative apps.[1] Market forces like open banking trends, SMB digital natives, and regulatory pushes for better lending data favor it, as it empowers community FIs and fintechs to compete with big tech via predictive analytics, ultimately shaping a more integrated ecosystem where FIs become business management hubs.[2][4][5][6]
Post-acquisition by Uptiq.AI, upSWOT's technology will accelerate AI-powered applications for financial services, integrating its Financial Data Gateway with AI Workbench to deliver unprecedented data harnessing for banks and fintechs—expect expanded features in predictive lending, personalized SMB tools, and cross-sell automation.[1] Trends like generative AI in finance, SMB digitization, and embedded everything will propel its growth, potentially evolving from a platform enhancer to a core AI infrastructure player influencing how FIs monetize SMB data. As embedded finance matures, upSWOT's legacy of turning fragmented SaaS data into scalable insights positions it to redefine FI-SMB relationships, tying back to its origins in empowering smarter, faster business decisions within banking.[1][2][6]
upSWOT has raised $4.0M in total across 1 funding round.
upSWOT's investors include Igor Ulis, Infinity Ventures, Aiaz Kazi, Knut Frängsmyr, David Rabkin, Hannes Liebe, Kaustav Das, Kerry Agiasotis, Levi King, Carolina Fintech Ventures, First Southern National Bank, Independent Community Bankers of America.
