Understood Care

The American healthcare system is complicated. 88% of US adults cite difficulties navigating the healthcare system.

The good news is patient advocacy became a covered benefit by Medicare in 2024.

Understood Care matches Medicare patients with a healthcare personal assistant (known as a Patient Advocate) at little to no cost to the patient. Patient Advocates help patients patients access care - finding resources, helping fill out paperwork, and much more.

Understood Care uses AI and healthcare expertise to deliver the highest quality patient advocacy to the 68 million Medicare patients in the US.

High-Level Overview

Understood Care is a virtual healthcare personal assistant platform designed specifically for Medicare patients. It matches Medicare beneficiaries with dedicated healthcare personal assistants, known as Patient Advocates, who help navigate the complex healthcare system at little to no cost to the patient. These advocates assist with tasks such as scheduling appointments, arranging transportation, applying for financial aid, and managing medical forms, leveraging AI to scale personalized support. The service addresses significant barriers faced by Medicare patients—including technological, financial, and health literacy challenges—that often lead to worse health outcomes and higher system costs. Currently active in 40 states and supporting over 300 patients, Understood Care accepts major Medicare Advantage plans and aims to reduce non-medical barriers to care for the growing Medicare population, projected to reach 80 million by 2030[1][4].

Origin Story

Understood Care was founded by a team with expertise in AI, healthcare operations, and clinical care. The idea emerged from recognizing the complexity Medicare patients face in managing their healthcare benefits and accessing care. The company began helping its first patient in April (year not specified) and quickly expanded its reach across multiple states. Its founding team’s background in healthcare and technology enabled the creation of a platform that combines human advocacy with AI-driven tools to deliver scalable, personalized patient support. Early traction includes partnerships with top Medicare Advantage plans like UnitedHealthcare, Humana, and Aetna, and rapid patient onboarding[1][7].

Core Differentiators

• Product Differentiators: Combines human Patient Advocates with AI tools to provide personalized, scalable support tailored to Medicare patients’ unique needs.
• Developer Experience: Advocates are healthcare-experienced administrative professionals trained to navigate Medicare complexities and use digital tools efficiently.
• Ease of Use: Patients can sign up easily via website or phone, with advocates handling complex tasks like insurance eligibility checks, appointment scheduling, and financial aid applications.
• Community Ecosystem: Active in 40 states, working with major Medicare Advantage providers, and focusing on underserved Medicare populations with barriers to care.
• Cost: Most patients pay $0 out of pocket due to Medicare coverage of patient advocacy as a new benefit starting in 2024[1][2][4].

Role in the Broader Tech Landscape

Understood Care rides the growing trend of digital health and patient advocacy integration, particularly as Medicare introduced patient advocacy as a covered benefit in 2024. The timing is critical given the aging U.S. population and the increasing complexity of healthcare navigation for older adults. Market forces such as rising healthcare costs, the expansion of Medicare Advantage plans, and the need for non-medical support services (e.g., transportation, financial aid) favor platforms that reduce barriers to care. By leveraging AI alongside human advocates, Understood Care influences the broader ecosystem by demonstrating how technology can enhance personalized healthcare navigation and improve outcomes for vulnerable populations[1][4][6].

Quick Take & Future Outlook

Understood Care is well-positioned to scale as the Medicare population grows and patient advocacy gains wider recognition and reimbursement. Future trends shaping its journey include increased adoption of AI in healthcare navigation, expansion of Medicare benefits covering advocacy, and growing demand for integrated social and medical care coordination. The company’s influence may evolve by deepening partnerships with payers and providers, expanding services to cover more social determinants of health, and refining AI tools to enhance advocate efficiency. This positions Understood Care as a key player in transforming how Medicare patients access and manage their care, fulfilling a critical need in the healthcare system[1][4].