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Unaric develops a suite of applications designed to enhance and extend the Salesforce platform for enterprise customers. The company focuses on acquiring and scaling independent software vendors within the Salesforce ecosystem, providing solutions that streamline operations, improve reporting, and optimize user guidance. Their offerings aim to unify data, automate processes, and provide advanced tools to help businesses maximize their Salesforce investment.
The company was founded in July 2022 in London by serial entrepreneurs James Gasteen, Neil Crawford, and Peter Lindholm. Gasteen and Crawford brought extensive experience building and growing Salesforce ISVs, while Lindholm contributed a background as a successful multi-time founder. Their foundational insight was to create a platform for consolidating high-potential Salesforce-centric startups, offering both acquisition and accelerated growth opportunities for these specialized software providers.
Unaric primarily serves enterprise customers who utilize Salesforce, empowering them to achieve greater efficiency, accelerate their operations, and deliver enhanced customer experiences. The company's vision is to become the leading consolidator and accelerator of applications built on the Salesforce platform, strategically acquiring and integrating various ISVs. This strategy aims to build a comprehensive suite of tools that allows businesses to unlock the full potential and value of their Salesforce environment.
Unaric has raised $45.0M across 2 funding rounds.
Unaric has raised $45.0M in total across 2 funding rounds.
Unaric is a London-based software company founded in 2023 that builds the leading suite of Salesforce applications through acquisitions and consolidation of Salesforce-focused independent software vendors (ISVs).[1][2][3][5][6] It serves Salesforce-first enterprises by providing unified apps that enhance the Customer 360 experience, connecting scattered data into cohesive, AI-ready systems for smarter scaling and faster operations.[2][4] Key products include Unaric Voice (over 25 million calls/year), Unaric Payments ($1.7 billion processed/year), and Unaric Equipment Track (2.8 million loans/year), solving problems like fragmented activity data, payment processing, and asset tracking within Salesforce.[2] With seven acquisitions in 15 months—including iEnterprises, Asperato, and others—Unaric demonstrates strong growth momentum, backed by $35 million in funding, and plans to acquire over 30 businesses in three years.[5][6]
Unaric was founded in 2023 in London, UK, by a team of experienced Salesforce entrepreneurs: James Gasteen (CEO), Peter Lindholm (Chair), Moritz Birke (CFO), and Neil Crawford (CPO), who bring over 100 years of combined Salesforce expertise.[1][2][3] The idea emerged from recognizing the fragmentation in Salesforce apps; unlike general consolidators, Unaric focuses exclusively on acquiring, scaling, and unifying Salesforce ISVs to create industry-specific suites that maximize platform investments.[1][5][6] Early traction came rapidly post-stealth: in just over 15 months, it completed seven acquisitions (Improved Apps, Asperato, Mirage Computer Systems, Org Chart, Recruiterbolt, Accountability Solutions, and iEnterprises), implemented scalable operations via NetSuite for multi-country growth, and secured $35 million in funding.[1][5][6]
Unaric stands out in the Salesforce ecosystem through these key strengths:
Unaric rides the wave of Salesforce ecosystem consolidation and AI enablement, capitalizing on enterprises' need to unify fragmented apps amid Customer 360 expansion.[2][5] Timing is ideal as Salesforce-first companies scale globally, facing data silos that hinder AI agents—Unaric's structured data fabric addresses this directly, preparing orgs for intelligent automation.[2][5] Market forces like rising M&A in SaaS (Unaric's 7+ deals signal aggressive roll-up strategy) and NetSuite's scalability for multi-nationals favor its model.[1][6] It influences the ecosystem by accelerating Salesforce ROI, embedding trusted apps (e.g., payments, voice, tracking) that enhance native features, and fostering a connected app marketplace for faster enterprise adoption.[2][4]
Unaric is poised for hyper-growth, targeting 30+ acquisitions in three years to dominate Salesforce app suites, leveraging its $35M funding and operational playbook for seamless scaling.[5][6] Trends like AI-driven CRM and unified data platforms will amplify its value, as enterprises prioritize integrated, AI-ready Salesforce investments amid economic pressures for efficiency. Its influence could evolve into a de facto standard for Salesforce extensions, potentially attracting larger exits or partnerships—watch for expanded AI features and global enterprise wins to solidify its lead. This positions Unaric as a consolidator turning Salesforce's app sprawl into enterprise advantage.[2][5]
Unaric has raised $45.0M across 2 funding rounds. Most recently, it raised $35.0M Debt / Seed in June 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 28, 2023 | $35M Debt Financing | — | Daniel Waterhouse, Dave Kellogg, Johan Malmberg, Mario Götze, Patrick Aisher, Philipp Triebel, SAM Gutmann, Sujay Tyle, Atempo Growth, Concentric, FJ Labs, Julian Rowe | Announced |
| Jun 1, 2023 | $10M Seed | — | ALT Capital, Balderton Capital, General Catalyst, Lowercarbon Capital, Notion Capital, Saga, True Global Ventures, Anil Dharni, Arash Ferdowsi, Dave Balter, Dylan Field, Humberto Ayres Pereira, James Beshara, LIU Jiang, Rich Miner, SAM Altman, Sara Lannin | Announced |
Unaric has raised $45.0M in total across 2 funding rounds.
Unaric's investors include Daniel Waterhouse, Dave Kellogg, Johan Malmberg, Mario Götze, Patrick Aisher, Philipp Triebel, Sam Gutmann, Sujay Tyle, Atempo Growth, Concentric, FJ Labs, Julian Rowe.
