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§ Private Profile · 325 West 38th Street New York, New York 10018
TULU is a technology company.
TULU operates a usage economy platform, providing on-demand access to a variety of household products and services directly within residential buildings. The company deploys self-service smart units within urban multi-family properties, offering residents convenient access to a curated selection of premium rentals, including electronics, tools, and essentials. This integrated approach aims to streamline daily life by bringing necessary items and amenities into the immediate living environment of tenants.
The company was founded in 2019 by Itamar Mofaz, Yael Shemer, and Yishai Lehavi. The founders established TULU based on the observed shift in urban consumer behavior, where residents increasingly value flexible access to goods and services over traditional ownership. Yishai Lehavi, serving as CEO, has highlighted this evolving mindset, noting the growing demand for on-demand consumption models that TULU is designed to meet.
TULU primarily serves residents residing in urban multi-family buildings, enhancing their overall living experience through its accessible amenity solutions. The company's overarching vision is to construct the world's leading platform for product access and usage, leveraging technology to empower urban dwellers with seamless, on-demand consumption. TULU continues to advance its mission to redefine how individuals access and utilize everyday products and services.
TULU has raised $42.0M across 3 funding rounds.
TULU has raised $42.0M in total across 3 funding rounds.
TULU is a technology company building an AI-powered platform that provides on-demand access to household essentials, lifestyle products, and services directly within residential buildings.[1][3][5] It serves residents in multi-family properties and property managers by offering rentals (e.g., appliances, scooters), shopping (e.g., snacks, toiletries), printing, and mobility solutions like e-bikes, all via a mobile app, promoting sustainability, reduced ownership costs, and enhanced urban living.[3][4][5] Operating in over 60 cities across North America and expanding globally, TULU leverages real-time data and AI for personalized recommendations and usage insights, with reported revenue of $6.1 million and 30 employees.[1][3]
The platform solves key urban challenges like limited space, high living costs, and inconvenience by enabling hyper-local, 24/7 access to items without leaving the building, fostering community and eco-friendly consumption.[1][5] Growth momentum includes global expansion, partnerships in Europe and the UK, and a focus on tech-driven urban solutions, with teams in engineering, design, and data science driving innovation.[1][3]
TULU originated at MIT’s DesignX incubator, founded by architect Yishai Lehavi and environmental entrepreneur Yael Shemer around 2019.[1][4] Their collaboration merged Yishai's expertise in the built environment with Yael's focus on sustainable consumption, aiming to reimagine urban living and reduce city living costs through shared access to products.[1]
Early traction came from piloting in apartment buildings and dorms, evolving into a global operation serving 50,000 users across multiple countries, with services like on-demand rentals and printing.[1][3] Pivotal moments include tech integrations (e.g., AI analytics) and market launches in North America, Israel (headquarters in Tel Aviv), and Europe, supported by key leaders like VP of R&D Oren Tvila, VP of Product Yuval Shalem, and Head of Sales EU/UK Peter Van Keulen.[1]
TULU rides the smart buildings and sharing economy trends, integrating AI into proptech to transform residential spaces into self-sufficient hubs amid urbanization and sustainability demands.[1][3][5] Timing aligns with post-pandemic shifts toward contactless services, rising e-scooter adoption, and proptech investments, where market forces like high urban density and space constraints favor on-demand models over ownership.[3][4][6]
It influences the ecosystem by partnering with property managers for data-driven optimizations, boosting resident retention, and competing with players like Furlenco or smart lock firms while pioneering in-building commerce.[4] This positions TULU as a leader in reducing urban consumption footprints, with potential to shape standards for AI-enhanced community living.[1][5]
TULU is poised for accelerated growth through deeper AI integrations, more city partnerships, and service expansions like advanced mobility or on-demand maintenance.[1][5] Trends in proptech, sustainable urbanism, and micro-mobility will propel it, especially as buildings prioritize resident experience data amid rising real estate competition.[3][6]
Its influence may evolve into a full urban lifestyle platform, potentially influencing global standards for responsible consumption—redefining how city dwellers access daily needs, much like it started by merging architecture and environmental innovation at MIT.[1]
TULU has raised $42.0M in total across 3 funding rounds.
TULU's investors include Regeneration.VC, Gideon Soesman, New Era Capital Partners, Ingo Ramesohl, Cerulean Ventures, Aviv Growth Partners, Good Company, i3 Equity Partners, AGP Sustainable Real Assets-Sparklabs Cultiv8 Joint Venture, Bank Mizrahi, Bosch, Kärcher.
TULU has raised $42.0M across 3 funding rounds. Most recently, it raised $17.0M Series A in November 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2025 | $17M Series A | Regeneration.VC, Gideon Soesman, NEW ERA Capital Partners, Ingo Ramesohl | Cerulean Ventures, Aviv Growth Partners, Good Company, I3 Equity Partners | Announced |
| Sep 1, 2022 | $5M Series A | Regeneration.VC | Cerulean Ventures, AGP Sustainable Real Assets Sparklabs Cultiv8 Joint Venture, Bank Mizrahi, Bosch, Good Company, Kärcher, NEW ERA Capital Partners, Round Hill Ventures, TAL Ventures, VC Trifare | Announced |
| Apr 20, 2022 | $20M Series A | NEW ERA Capital Partners | AGP, Good Company, Ground UP Ventures, I3 Equity Partners, Infinity Ventures, Karcher NEW Venture, Ingo Ramesohl, Round Hill Ventures, TAL Ventures | Announced |