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§ Private Profile · New Delhi, Delhi, India
Tryndbuy is a technology company.
Tryndbuy develops advanced virtual try-on technology, enabling customers to visualize apparel and accessories on personalized 3D body models. The company leverages artificial intelligence and computer vision to offer realistic, interactive digital fitting room experiences. Its core product allows online shoppers to virtually combine various outfits and see how styles would appear on them, bridging the gap between physical and digital retail.
The company was founded in 2017 by Nitin Vats, a seasoned deep-tech and semiconductor veteran with over 25 years of experience and more than 70 patents. Vats' entrepreneurial journey was inspired by his work on real-time customization of 3D models representing actual products, recognizing a significant opportunity to transform online shopping. His insight led to creating a solution that addresses critical challenges in e-commerce.
Tryndbuy's solutions cater primarily to online retailers, empowering them to enhance customer engagement and streamline the shopping process. By providing accurate virtual fittings, the technology aims to boost conversion rates and significantly reduce product returns. The company envisions shaping the future of visual commerce, creating a more immersive and efficient shopping experience for consumers worldwide.
Tryndbuy has raised $5.0M across 1 funding round.
Tryndbuy has raised $5.0M in total across 1 funding round.
Tryndbuy has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Seed in July 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2025 | $5M Seed | — | 83North, Matias Ventures, Pitango Venture Capital, Walden International | Announced |
Tryndbuy has raised $5.0M in total across 1 funding round.
Tryndbuy's investors include 83North, Matias Ventures, Pitango Venture Capital, Walden International.
Tryndbuy is a startup building an AI-powered virtual try-on platform for fashion, beauty, and e-commerce, using digital twins and computer vision to generate realistic 3D body models from customer selfies.[1][2][3][5] It serves online retailers and shoppers by enabling virtual trials of apparel, jewelry, and makeup, solving high return rates and purchase hesitation through interactive try-ons that boost engagement, sales, and confidence in buying.[1][2][3] The platform integrates patented software into retailer apps for one-click advanced e-commerce experiences, including mix-and-match styling, fit checks, AI recommendations, and video generation, with offices in New Delhi, San Francisco, and London.[1][2][3]
Backed by investors like Lip-Bu Tan, Tryndbuy focuses on blending real and virtual lives via Creative AI, helping fashion businesses cut returns while providing seamless, user-first experiences in a growing digital shopping market.[1][3]
Tryndbuy was founded by Nitin Vats, a prolific inventor with over 70 patents, including a pivotal one for real-time customization of 3D models in interactive displays that inspired his entrepreneurial pivot.[3] Operating as TryNDBuy Fashions, the company emerged to bridge online and offline shopping gaps, starting with patented software that creates digital trial rooms from selfies, converting 2D catalog images into 3D clothes without extra photoshoots.[2][3]
Early traction included features like virtual stylists for apparel try-ons based on height, weight, and user photos, plus AI-driven recommendations and Chinaccelerator Demo Day exposure, humanizing the team as a "passionate Creative AI group" driven by innovation in Noida, India.[1][2][3]
Tryndbuy rides the AI-driven personalization wave in e-commerce, where virtual try-ons address $700B+ annual global returns from fit uncertainties, amplified by post-pandemic online shopping growth.[2][3] Timing aligns with advances in computer vision and generative AI, enabling hyper-realistic digital twins amid rising AR/VR adoption in fashion (e.g., blending physical catalogs with virtual interactions).[1][5]
Market forces like sustainability pressures (fewer returns mean less waste) and investor interest in AI-fashion (e.g., Lip-Bu Tan's backing) favor it, influencing the ecosystem by empowering retailers to compete with in-store experiences and setting standards for selfie-based, no-hardware AR.[1][2][3]
Tryndbuy is poised for expansion into more categories like beauty and global retail partnerships, leveraging its patents and investor support to scale AI try-ons amid maturing edge AI for real-time mobile experiences.[1][3] Trends like metaverse fashion, Web3 personalization, and regulatory pushes for sustainable retail will shape its path, potentially evolving it into a core infrastructure layer for e-commerce platforms. As virtual-physical blends deepen, Tryndbuy's mission to make online shopping "as good as offline" positions it to redefine buyer confidence in a trillion-dollar market.[2][3]