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§ Private Profile · New York City, NY, USA
Trustmi is a company.
Trustmi has raised $21.0M across 2 funding rounds.
Key people at Trustmi.
Trustmi has raised $21.0M in total across 2 funding rounds.
Trustmi provides a behavioral artificial intelligence platform preventing social engineering fraud and human payment errors. Its core product analyzes anomalies across email, financial systems, and controls, proactively identifying sophisticated cyber threats. The platform delivers comprehensive Behavioral AI Email and Payment Security, addressing risks such such as account takeover, business email compromise, and vendor compromise.
Shai Gabay, CEO, and Eli Ben Nun, CTO, co-founded Trustmi in 2021. Their insight: traditional security struggled against escalating cyber-enabled social engineering and human payment mistakes. They established Trustmi, offering a proactive defense leveraging behavioral patterns to neutralize fraud before financial impact.
Trustmi serves enterprise finance and security teams, securing financial operations. Its vision: eliminate financial losses by stopping fraud pre-transaction, protecting organizations from cyber-attacks and costly operational errors. It aims to establish a new payment security standard, ensuring integrity across financial interactions.
Trustmi has raised $21.0M in total across 2 funding rounds.
Trustmi's investors include Emily Heath, Andreessen Horowitz, Ballistic Ventures, Canaan Partners, Cyberstarts VC, Evolution Equity Partners, Khosla Ventures, Lightspeed Venture Partners, M12, NFX, O'Reilly AlphaTech Ventures, Sorenson Ventures.
Key people at Trustmi.
Trustmi has raised $21.0M across 2 funding rounds. Most recently, it raised $17.0M Series A in July 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2023 | $17M Series A | Emily Heath | Andreessen Horowitz, Ballistic Ventures, Canaan Partners, Cyberstarts VC, Evolution Equity Partners, Khosla Ventures, Lightspeed Venture Partners, M12, NFX, O'Reilly AlphaTech Ventures, Sorenson Ventures, SYN Ventures, Team8, Vertex Ventures Israel, Zeev Capital, Ameet Patel, Ariel Maislos, Assaf Rappaport, George Kurtz, Paul Forster, Yevgeny Dibrov, Zohar Zisapel, Eynat Guez, Mensch Capital Partners, Zeev Ventures | Announced |
| Dec 1, 2020 | $4M Seed | — | Insight Partners, MoreVC, True Ventures | Announced |
Trustmi is a cybersecurity company that builds a SaaS platform using behavioral AI to prevent fraud in B2B payments, protecting businesses from cyberattacks, social engineering, internal collusion, and human error.[1][2][3][4] It serves enterprises like Fortune 500 companies including CNA Insurance and Colgate-Palmolive, equipping finance, treasury, and security teams with tools to assess transaction safety, detect anomalies, and secure vendor management across emails, invoices, and financial systems.[1][3] The platform solves the escalating problem of payment fraud in complex domestic and cross-border transfers by integrating vendor, user, and payment data for contextual risk scoring, with $21M raised since 2021 and strong growth via recent Series A funding.[1][3]
Founded in Tel Aviv, Israel (with a New York office), Trustmi's modular solution fits into existing workflows, leveraging a crowd-sourced Trust Network for enhanced detection, delivering immediate value by auditing past payments and preventing millions in losses.[2][3]
Trustmi was founded in 2021 by Shai Gabay (CEO) and Eli Ben Nun, cybersecurity and fintech experts who met in 2018 at Cynet, a cybersecurity firm.[1][3][4] Recognizing gaps in B2B payment security, they conducted extensive research, consulting hundreds of CFOs from SMBs to Fortune 500s, uncovering vulnerabilities in complex payment processes prone to fraud.[3]
This insight sparked Trustmi's development as an end-to-end platform beyond email security. Early traction came from its unique behavioral AI approach, securing $17M in Series A funding in 2025 (totaling $21M) led by Zeev Ventures and Cyberstarts, enabling enterprise expansion.[1][3]
Trustmi rides the surge in social engineering and AI-enhanced cyber threats targeting B2B payments, a market vulnerable due to siloed operations, complex cross-border transfers, and human factors amid rising attack sophistication.[3][4] Timing aligns with exploding fraud costs—businesses face a "perfect storm" of psychological manipulation and toolkit advancements—positioning Trustmi as a leader in fintech-cybersecurity convergence.[4]
Market forces like regulatory pressures for treasury security and demand for treasury ecosystems favor its growth, as seen in coverage by Strategic Treasurer.[2] It influences the ecosystem by redefining payment security standards, enabling safer digital transformation for global enterprises and setting benchmarks for AI-driven fraud prevention.[1][3]
Trustmi is poised to scale its enterprise footprint with fresh funding, expanding the behavioral AI platform to counter evolving AI-powered threats and internal risks.[3][4] Trends like deeper treasury tech integration and crowd-sourced networks will propel it, potentially capturing more Fortune 500s amid ballooning cyber-fraud losses.
Its influence may evolve into a dominant player in payment security ecosystems, much like its origins addressed overlooked B2B gaps—delivering not just protection, but trust at scale for a fraud-resilient economy.[1][3]
