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§ Private Profile · Scottsdale, AZ, USA
Trusona is a technology company.
Trusona develops advanced identity authentication technology, providing a passwordless solution that eliminates traditional login credentials. The company's platform secures digital access by verifying user identities without passwords, defending against sophisticated threats like account takeover and AI-driven fraud. Its offerings aim to simplify authentication processes while enhancing security for enterprises, with a focus on rapid deployment and robust protection against evolving cyber risks.
The company was founded in 2015 by cybersecurity expert Ori Eisen, who also serves as its CEO. Eisen's foundational insight was the inherent vulnerability of password-based systems and the necessity of a more secure and frictionless method for digital identity verification. This led to the development of a framework designed to authenticate users based on what they possess and are, rather than what they know.
Trusona's product serves enterprises seeking to fortify their digital perimeters and streamline user access without compromising security. The company envisions a future where digital interactions are secured through dynamic, passwordless authentication, effectively stopping modern fraud and protecting critical data. Its mission is to make secure, convenient identity verification universally accessible, transforming the landscape of online trust.
Trusona has raised $38.0M across 3 funding rounds.
Trusona has raised $38.0M in total across 3 funding rounds.
Trusona has raised $38.0M across 3 funding rounds. Most recently, it raised $20.0M Series C in January 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 1, 2020 | $20M Series C | Justin Lafayette | Ballistic Ventures, Dell Technologies Capital, Kleiner Perkins, TEN Eleven Ventures, Deepak Jeevan Kumar, Rick Mcconnell, Microsoft, OurCrowd, Seven Peaks Ventures | Announced |
| Jun 1, 2017 | $10M Series B | Nagraj Kashyap | Ballistic Ventures, Dell Technologies Capital, Kleiner Perkins, TEN Eleven Ventures, Deepak Jeevan Kumar | Announced |
| Feb 1, 2016 | $8M Series A | Kleiner Perkins | Ballistic Ventures, Dell Technologies Capital, TEN Eleven Ventures, Deepak Jeevan Kumar | Announced |
Trusona has raised $38.0M in total across 3 funding rounds.
Trusona's investors include Justin LaFayette, Ballistic Ventures, Dell Technologies Capital, Kleiner Perkins, Ten Eleven Ventures, Deepak Jeevan Kumar, Rick McConnell, Microsoft, OurCrowd, Seven Peaks Ventures, Nagraj Kashyap.
Trusona is a cybersecurity company specializing in passwordless multi-factor authentication (MFA) and identity verification solutions to prevent account takeovers and social engineering attacks.[1][2][3] It builds products like ATO Protect for IT helpdesks, identity proofing using AAMVA's Driver License Data Verification (DLDV), and patented Anti-Replay Technology, serving enterprises in financial services, healthcare, higher education, media, and critical infrastructure.[1][3][5][7] Trusona solves the vulnerabilities of passwords—such as credential stuffing, SIM swapping, and replay attacks—by enabling secure, frictionless authentication without static credentials, improving user experience and compliance like eKYC.[2][3][4] Backed by investors including Kleiner Perkins, M12 (Microsoft Ventures), and Georgian Partners, the company has raised over $30 million and achieved milestones like becoming the first insured authentication technology up to $1 million per transaction.[3][6]
Trusona was founded in 2015 in Scottsdale, Arizona, by Ori Eisen (CEO), alongside Ted Schlein and fraud expert Frank Abagnale, following Eisen's successful exit from 41st Parameter (acquired by Experian in 2013), where he built fraud prevention tech, and his prior role as Worldwide Fraud Director at American Express.[1][3][6] The idea emerged to tackle the "last mile" of cybersecurity: unreliable digital identity verification in a password-dependent world, disrupting static credentials amid rising breaches.[3][6] Early traction included Kleiner Perkins backing at launch, becoming the world's first insured authentication solution from an A+ rated provider, and securing Aetna (a CVS Health company) as an early customer.[2][6]
Trusona stands out in passwordless authentication through patented innovations and enterprise-grade security:
Trusona rides the passwordless authentication trend, accelerated by AI-driven social engineering, deepfakes, and legacy password failures, which remain the top threat vector in an anonymous digital world.[3][7] Timing is ideal amid regulatory pushes for stronger MFA (e.g., NIST guidelines) and enterprise shifts to zero-trust models, where traditional knowledge-based authentication fails against account takeovers.[5][7] Market forces like rising cyber threats in banking, healthcare, and infrastructure favor Trusona's solutions, which outperform competitors like Veridium, Nok Nok Labs, and MIRACL by combining proofing, anti-replay, and usability.[1] It influences the ecosystem by setting standards—e.g., insured auth, DMV-backed proofing—and partnering with giants like Microsoft and Aetna, humanizing security via UX focus (e.g., TruIdentity Summit keynotes).[6]
Trusona is positioned to dominate enterprise passwordless MFA as AI amplifies identity fraud, with expansions into critical infrastructure and global proofing likely next via Series C momentum from Georgian Partners.[5][6] Trends like continuous authentication and regulatory mandates will propel growth, potentially through acquisitions or deeper integrations with helpdesk tools amid rising ATOs.[7] Its influence may evolve from pioneer to category leader, insuring high-stakes transactions while making "uncompromised security" standard—echoing its origins in solving the internet's last cybersecurity frontier.[2][3][6]