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§ Private Profile · Leeds, Leeds, United Kingdom
Tred is a technology company.
Tred operates an online marketplace enabling automated peer-to-peer used car transactions. Its digital platform manages payment processing, financing, warranties, and title transfers. Tred's technology directly connects individual buyers and sellers, simplifying private vehicle sales and offering a virtual dealership experience.
Grant Feek founded Tred in Seattle in 2012, driven by the insight that car transactions should be effortless for consumers. The company evolved through several models, from dealership partnerships to agent-assisted sales, before establishing its current fully automated digital framework. This iterative process optimized efficiency and user experience.
Tred serves individual consumers seeking transparent, efficient used car exchanges, bypassing traditional dealerships. Its vision is to become the core engine for peer-to-peer transactions, aspiring to be a trusted platform for high-value goods. Tred aims to empower users with a streamlined, convenient, and secure process for car ownership changes.
Tred has raised $33.2M across 5 funding rounds.
Tred has raised $33.2M in total across 5 funding rounds.
Tred has raised $33.2M in total across 5 funding rounds.
Tred's investors include Ian Anderson, Mike Kraus, Vivek Raj, Chris Sacca, Rick Wagoner, Maveron, David Cohen, FM Capital, Great Oaks Venture Capital.
Tred has raised $33.2M across 5 funding rounds. Most recently, it raised $25.0M Series B in November 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 9, 2021 | $25M Series B | IAN Anderson | Mike Kraus, Vivek RAJ | Announced |
| Jun 18, 2021 | $3M Venture Round | — | — | Announced |
| Jun 3, 2015 | $1M Venture Round | — | Chris Sacca, Rick Wagoner | Announced |
| May 12, 2014 | $2.4M Venture Round | — | Maveron | Announced |
| Jun 19, 2013 | $1.8M Seed | — | David Cohen, Rick Wagoner, FM Capital, Great Oaks Venture Capital, Chris Sacca, Maveron | Announced |
Tred was a Leeds-based green fintech company that provided current accounts automatically offsetting customers' carbon emissions from spending through a tree-planting scheme in Scotland.[1] It targeted environmentally conscious consumers seeking sustainable banking, solving the problem of personal carbon footprints from everyday transactions by integrating eco-offsets directly into financial services.[1] Despite raising fresh investment from Ecotricity in September 2025 and building a dedicated community, Tred announced its shutdown in January 2026 after four years, citing unsustainable operations due to new Authorised Push Payment (APP) fraud regulations introduced by the UK's Payment Services Regulator (PSR).[1] The firm had 16 employees and reported a £1.6m loss in its latest accounts, with no evident growth momentum leading to closure.[1]
Tred was co-founded by Will Smith, who shared the shutdown news on LinkedIn, highlighting the "incredible" journey and "groundbreaking" achievements of the passionate team.[1] The company emerged in the green fintech space, launching around 2022 to offer carbon-neutral banking amid rising demand for sustainable finance.[1] A pivotal moment came in September 2025 when it secured investment from Ecotricity, the green energy firm founded by Dale Vince, who praised Tred's alignment with planetary goals and criticized big banks' fossil fuel investments.[1] Early traction built a strong community, but regulatory shifts ended the venture prematurely.[1]
Tred stood out in the crowded fintech landscape through these key features:
(Note: Search results also reference unrelated entities like a general tech solutions provider for CCTV/support[3][4] and a tech stack user[2], but context confirms the query targets the green fintech Tred.[1])
Tred rode the green fintech wave, capitalizing on surging demand for climate-aligned financial products amid global net-zero pressures and consumer shifts toward sustainable spending.[1] Its timing aligned with post-COP commitments, but new PSR APP fraud rules effective October 7, 2025—aimed at balancing consumer protection with PSP caution—disproportionately burdened smaller disruptors like Tred, highlighting regulatory risks in fintech innovation.[1] Market forces favoring big banks' scale worked against it, yet Tred influenced the ecosystem by proving demand for automated carbon offsets and inspiring investors like Ecotricity to back mission-driven banking.[1]
Tred's shutdown underscores vulnerabilities for niche green fintechs amid tightening fraud regulations, but its model pioneered seamless emission offsetting that larger players may adopt.[1] With no ongoing operations, its direct influence ends, though the community and learnings could fuel founders' next ventures in sustainable tech. Trends like stricter PSR oversight and green finance mandates will shape similar startups, potentially consolidating the space toward more resilient hybrids—echoing Tred's original promise of banking for the planet.[1]