Loading organizations...
Trainwell develops a remote personal training platform, connecting users with certified coaches for personalized workout plans, accountability, and feedback. Its proprietary app delivers tailored training programs, adapting to individual needs and progress, thus providing expert guidance outside traditional gym settings.
The company was co-founded by Matt Spettel and Gabe Madonna in 2019, initially operating as CoPilot. Their insight stemmed from the recognition that many individuals struggle with adherence and effectiveness in fitness without consistent, tailored support from a dedicated human trainer. This led to creating a digital solution democratizing access to expert coaching for more effective fitness outcomes.
Trainwell serves a broad demographic seeking convenience, specialized guidance, or enhanced motivation for health and fitness goals. The platform focuses on fostering sustainable lifestyle changes through continuous trainer interaction, empowering users. It envisions making personalized, human-centric fitness coaching universally accessible, driving enduring positive impacts on well-being.
Trainwell has raised $16.0M across 3 funding rounds.
Trainwell has raised $16.0M in total across 3 funding rounds.
Trainwell is a technology company that provides personalized remote personal training services through a digital platform. It connects users with highly qualified trainers who create customized workout plans, offer nutrition guidance, and provide ongoing accountability and support via an app. Trainwell serves individuals seeking fitness improvement by solving the problem of inconsistent motivation and lack of personalized coaching, enabling users to train effectively anytime and anywhere. The company has demonstrated strong growth momentum, having served over 20,000 clients and raised approximately $17 million in venture funding since its founding[2][3][5].
Trainwell was founded in 2019 by Matt Spettel and Gabe Madonna with the vision of making expert personal training accessible remotely. The founders leveraged their backgrounds to build a platform that matches users with trainers who hold college degrees, nationally accredited certifications, and remote training experience. Early traction came from the company’s ability to combine personalized coaching with technology that tracks progress and provides live feedback on exercise form, which helped differentiate it in the fitness tech space[2][5].
Trainwell rides the growing trend of remote fitness and digital health, accelerated by increasing consumer demand for flexible, personalized wellness solutions. The timing is favorable due to widespread smartphone adoption, advances in video communication, and a cultural shift toward health consciousness. Market forces such as the rise of subscription-based fitness services and the need for accountability in home workouts work in Trainwell’s favor. By combining human expertise with technology, Trainwell influences the broader ecosystem by setting a standard for quality remote coaching and demonstrating the viability of fully remote fitness businesses[2][3].
Looking ahead, Trainwell is positioned to expand its user base and deepen engagement by enhancing its technology platform and broadening its service offerings, potentially integrating more data-driven insights and AI-assisted coaching. Trends such as increased health awareness, hybrid fitness models, and demand for personalized wellness will shape its journey. As remote fitness continues to mature, Trainwell’s emphasis on trainer quality and user accountability may allow it to evolve into a leading brand in digital personal training, further influencing how fitness services are delivered globally[2][3][5].
Trainwell has raised $16.0M across 3 funding rounds. Most recently, it raised $7.0M Series A in October 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2023 | $7M Series A | — | Hyde Park Venture Partners, Maven Ventures, TenOneTen Ventures | Announced |
| Jan 1, 2022 | $6M Series A | — | BAM Ventures, CRV, Floodgate, Hyde Park Venture Partners, Maven Ventures, Mucker Capital, Telescope Partners, TenOneTen Ventures, Eytan Elbaz | Announced |
| May 1, 2021 | $3M Seed | TenOneTen Ventures | BAM Ventures, CRV, Floodgate, Hyde Park Venture Partners, Maven Ventures, Mucker Capital, Telescope Partners, Eytan Elbaz, Alpha Edison | Announced |
Trainwell has raised $16.0M in total across 3 funding rounds.
Trainwell's investors include Hyde Park Venture Partners, Maven Ventures, TenOneTen Ventures, Bam Ventures, CRV, Floodgate, Mucker Capital, Telescope Partners, Eytan Elbaz, Alpha Edison.
