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§ Private Profile · New York City, NY, USA
Generative AI powered Shopify for home service professionals
Topline Pro has raised $44.0M across 3 funding rounds.
Key people at Topline Pro.
Topline Pro was founded in 2020 by Shannon Kay (Founder) and Nick Ornitz (Founder).
Topline Pro has raised $44.0M in total across 3 funding rounds.
Topline Pro (formerly ProPhone) is a Generative AI platform enabling home service businesses to be easily discovered, trusted and booked, directly. The AI-driven interface rapidly and affordably creates a custom, SEO-optimized website along with a application to help sync content to and from local listings, put social media communications on autopilot and enable the business owner to easily get paid online.
Topline Pro was founded in 2020 by Shannon Kay (Founder) and Nick Ornitz (Founder).
Topline Pro has raised $44.0M in total across 3 funding rounds.
Topline Pro's investors include Northzone, BBG Ventures, Bonfire Ventures, Forerunner Ventures, Struck Capital, The Community Fund, Threshold Ventures, TMV, Flybridge Capital Partners, Industry Ventures, Tactile Ventures, Brian O’Malley.
Key people at Topline Pro.
Topline Pro has raised $44.0M across 3 funding rounds. Most recently, it raised $27.0M Series B in August 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2025 | $27M Series B | Northzone | BBG Ventures, Bonfire Ventures, Forerunner Ventures, Struck Capital, The Community Fund, Threshold Ventures, TMV, Flybridge Capital Partners, Forerunner Ventures, Industry Ventures, Tactile Ventures | Announced |
| Jul 1, 2023 | $12M Series A | Brian O’Malley | BBG Ventures, Bonfire Ventures, Forerunner Ventures, Northzone, Struck Capital, The Community Fund, Threshold Ventures, TMV | Announced |
| Aug 1, 2022 | $5M Seed | Bonfire Ventures | BBG Ventures, Concrete Rose Capital, Feenix Ventures, Flybridge Capital Partners, Forerunner Ventures, Ganas Ventures, MAC Venture Capital, Northzone, Struck Capital, The Community Fund, Threshold Ventures, TMV, JIM Schneider, Songe Laron | Announced |
Topline Pro is a Generative AI-powered platform designed as a Shopify-like solution for home service professionals, enabling them to rapidly create SEO-optimized websites and manage their businesses online. It serves small, service-based businesses such as general contractors, landscapers, and other home service providers by automating website creation, local listings management, social media engagement, booking, payment processing, and customer relationship management. The platform addresses the challenge of these professionals lacking tailored digital tools, helping them get discovered, build trust, and generate repeat customers efficiently. Topline Pro has demonstrated strong growth momentum, generating over $180 million in job requests across thousands of businesses in nearly all 50 states, with a growing monthly subscriber base[1][2][5].
Founded as ProPhone and later rebranded to Topline Pro, the company emerged from the recognition that small home service businesses were underserved by technology solutions. The founders, leveraging expertise in AI and SaaS, identified a gap where these businesses lacked easy-to-use, integrated digital tools to grow online. Early traction came from the platform’s ability to launch custom websites within a day—dramatically faster than traditional agencies—and automate ongoing marketing and operational tasks. This rapid adoption and the platform’s ability to generate significant job requests validated the concept and fueled further development and funding rounds[2][3][5].
Topline Pro rides the wave of digital transformation and AI adoption in traditionally offline sectors, specifically targeting the fragmented and underserved home services market. The timing is critical as small service businesses increasingly seek digital tools to compete and grow post-pandemic. Market forces such as the rise of e-commerce, local search optimization, and automation favor platforms that can simplify business management for sole proprietors and small teams. By creating a vertical SaaS stack for home services, Topline Pro is pioneering a new category, potentially reshaping how millions of small businesses operate and compete online[1][3][5][6].
Topline Pro is poised to expand its AI capabilities and product offerings, leveraging recent funding to scale engineering, product development, and customer success teams. Future trends shaping its journey include deeper AI integration for personalized marketing, enhanced automation of operational workflows, and expansion into adjacent service verticals. As the platform matures, it could become the dominant digital infrastructure for home service professionals, driving significant economic opportunity and digital inclusion in a historically underserved sector. Its success will likely influence broader SaaS and AI adoption trends in small business ecosystems[5][8].
This positions Topline Pro not just as a tool but as a transformative partner enabling home service pros to thrive in the digital economy.