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§ Private Profile · San Francisco, CA, USA
AI Workforce for Automotive
Toma has raised $17.5M across 3 funding rounds.
Key people at Toma.
Toma was founded in 2024 by Anthony Krivonos (Founder) and Monik Pamecha (Founder).
Toma has raised $17.5M in total across 3 funding rounds.
At Toma, we aim to become the Microsoft/OpenAI of the Automotive industry by supplying a fully integrated AI + software suite to tens of thousands of profitable automotive dealers in America, and then worldwide.
Step 1 is to provide the world’s best voice AI solution for the automotive industry, serving departments from service to sales to finance to information technology. Toma’s voice agents do thousands of AI calls every day and generate millions of dollars worth of revenue for automotive customers.
The automotive industry is a sleeping giant contributing trillions of dollars to the GDP. The industry and its processes are ready for disruption. Toma is bringing AI to all operations in the industry while working hand-in-hand with some of the biggest names such as the Car Dealership Guy, and public companies like Lithia Motors and Cox Automotive. Toma is backed best investors in Silicon Valley and the Automotive industry.
Toma is an AI-driven platform that provides a human-level AI workforce specifically designed for automotive dealerships. It automates inbound and outbound customer communications via voice and SMS, handling tasks such as service appointment scheduling, recall checks, test drive bookings, and customer inquiries. By integrating seamlessly with dealership management software, Toma helps dealerships operate more efficiently, reduce staff workload, and increase service revenue. The platform serves dealerships, Original Equipment Manufacturers (OEMs), and service advisors, solving the problem of missed calls and inefficient customer communication in a traditionally slow-moving but massive industry. Toma is recognized as one of the fastest-growing AI platforms in automotive, with dealerships saving dozens of staff hours weekly and generating significant additional revenue through automated customer engagement[1][2][3][5].
Toma was founded in 2024 by two engineers, Monik Pamecha (formerly at Braze) and Anthony Krivonos (formerly at Scale AI), who sought to build a more specialized AI solution than generic chatbots. They immersed themselves in dealership environments, shadowing service advisors and mapping workflows to create a product tailored to real-world dealership needs. Starting as a Y Combinator prototype, Toma evolved into a production-grade AI assistant trusted by dealerships such as Martin Management Group and Middletown Honda. Early traction came from handling tens of thousands of calls monthly, replacing costly outsourced call centers and improving customer satisfaction. The founders’ technical backgrounds and hands-on approach helped shape Toma’s focus on real-world impact and meticulous product development[1][2][6].
Toma rides the wave of AI adoption in high-friction, labor-intensive service industries, specifically automotive retail, where billions are lost annually due to inefficiencies in customer communication. The timing is ideal due to advances in natural language processing and growing dealership openness to AI solutions. Market forces such as rising customer expectations, labor shortages, and the need for operational efficiency favor AI automation. Toma’s approach of building a horizontal AI assistant platform tailored to automotive dealerships positions it as a pioneer in transforming dealership operations and customer service, potentially setting a new industry standard[1][2][4][5].
Toma is poised to expand beyond service scheduling into broader dealership operations, including sales, finance, and IT communications, leveraging its AI platform to automate more complex workflows. Trends such as increasing AI trust, dealership digitization, and demand for personalized customer experiences will shape its growth. As Toma scales, it may influence the automotive ecosystem by redefining operational efficiency and customer engagement standards, potentially becoming a foundational AI layer across multiple service industries. Continued investment and technical innovation will be critical to maintaining its rapid growth and market leadership[1][2][4].
In summary, Toma exemplifies the future of AI-augmented operations in automotive retail, turning repetitive, high-volume communication tasks into automated, revenue-generating workflows that benefit dealerships, customers, and OEMs alike.
Toma was founded in 2024 by Anthony Krivonos (Founder) and Monik Pamecha (Founder).
Toma has raised $17.5M in total across 3 funding rounds.
Toma's investors include Seema Amble, AIX Ventures, C2 Investment, DTCP, Flex Capital, Innovation Endeavors, IVP, Maven Ventures, Sound Ventures, The Hit Forge, Y Combinator, Amjad Masad.
Toma has raised $17.5M across 3 funding rounds. Most recently, it raised $17.0M Series A in June 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2025 | $17M Series A | Seema Amble | AIX Ventures, C2 Investment, DTCP, Flex Capital, Innovation Endeavors, IVP, Maven Ventures, Sound Ventures, The HIT Forge, Y Combinator, Amjad Masad, Balaji Srinivasan, BOB Muglia, Dylan Field, Emily Kramer, Jeff Bezos, Mattia Astori, Peter Sonsini, Shane Neman, Stanley Druckenmiller, Tobias Lutke, Yann Lecun, Jonathan Siddharth, Vijay Krishnan, Yossi J Levi, Gokul Rajaram, Scale Angels Fund, Testmunk | Announced |
| Apr 1, 2024 | $380K Seed | — | AIX Ventures, Alumni Ventures, C2 Investment, DTCP, Faction VC, Flex Capital, Innovation Endeavors, IVP, Maven Ventures, Pantera Capital, The HIT Forge, Y Combinator, Amjad Masad, Balaji Srinivasan, BOB Muglia, Dylan Field, Jeff Bezos, Jehan CHU, Mattia Astori, Peter Sonsini, Shane Neman, Stanley Druckenmiller, Tobias Lutke, Yann Lecun | Announced |
| Feb 1, 2024 | $130K Seed | — | — | Announced |
Key people at Toma.