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TellTail builds a community-first comprehensive platform designed to connect certified dog breeders with prospective pet parents, facilitating responsible and ethical puppy acquisitions. The platform focuses on supporting trusted breeders while providing a secure environment for buyers. It incorporates rigorous vetting processes aimed at identifying and excluding unethical practices, including pet scams and puppy mills, thereby ensuring a higher standard of animal welfare.
The company was established to address pervasive challenges within the pet breeding industry. The core insight centered on the need for a transparent and supportive ecosystem that uplifts responsible breeding and safeguards against exploitative practices. This approach aims to restore trust between breeders and buyers, creating a more ethical pathway for pet ownership.
TellTail serves both reputable dog breeders seeking to showcase their commitment to animal welfare and future pet parents looking for healthy, ethically bred puppies. Its overarching vision is to elevate standards across the industry, promoting responsible breeding practices and ensuring positive outcomes for animals and their new families. The company envisions a future where pet acquisition is uniformly ethical and transparent.
TellTail has raised $3.0M across 1 funding round.
TellTail has raised $3.0M in total across 1 funding round.
TellTail has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in April 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2022 | $3M Seed | — | First Bight Ventures, Greylock, Launchpad Capital, Quiet Capital, Rally Ventures, Staenberg Venture Partners, Tribeca Venture Partners, Tyre Angel, Dharmesh Shah, Mike Volpe | Announced |
TellTail has raised $3.0M in total across 1 funding round.
TellTail's investors include First Bight Ventures, Greylock, Launchpad Capital, Quiet Capital, Rally Ventures, Staenberg Venture Partners, Tribeca Venture Partners, Tyre Angel, Dharmesh Shah, Mike Volpe.
TellTail, Inc. is an AgTech company specializing in Smart Animal Management for pig production, using predictive algorithms, apps, software, and IoT devices to deliver data insights that optimize pork production with fewer resources. It serves pork producers and facilities, solving challenges in pig management by providing decision support that boosts confidence, profitability, and efficiency in production systems.[1][2] The company emphasizes bridging communication between production personnel and contract growers with simple, decision-ready information.[3]
Note: A separate consumer platform at telltail.com connects pet buyers with certified dog breeders, focusing on ethical puppy matching, but this appears distinct from the AgTech firm based in University of Illinois Research Park.[4][5][6]
TellTail originated from the University of Illinois Research Park's EnterpriseWorks incubator, with tenure from 2019 to 2025.[1] Co-founder Angela Green-Miller, interviewed in WiredIn columns, helped drive early momentum alongside key milestones like winning the 2019 Edwin Moore Family Agriculture Innovation Prize and participation in the AgTech Innovation Summit 2021 as a past prize winner.[1][2] The idea emerged from applying predictive and forecasting algorithms to pig production, addressing resource inefficiencies in an industry seeking data-driven management; early traction came via these awards and biotech affiliations like Carver Biotech.[2]
TellTail rides the AgTech wave, leveraging AI-driven predictive tools amid rising demands for sustainable livestock farming to produce more protein with fewer resources like feed, water, and land.[1][2] Timing aligns with global pressures on food security, climate efficiency, and precision agriculture, where IoT and data analytics cut waste in pork production—a sector facing labor shortages and profitability squeezes. It influences the ecosystem by incubating at university research parks, fostering ties between academia and industry, and modeling scalable smart farming that could extend to other proteins.
With Research Park tenure ending in 2025, TellTail is poised for commercial scaling, potentially expanding predictive tools beyond pork to broader livestock or global markets.[1] Trends like AI integration in agriculture, regulatory pushes for sustainability, and IoT adoption will propel growth, evolving its role from incubator graduate to ecosystem leader in resource-efficient animal management. This positions TellTail to redefine Smart Animal Management, delivering the profitability edge producers need in a resource-constrained world.
