Loading organizations...
§ Private Profile · New York City, NY, USA
Taykey is a technology company.
Taykey provides a real-time data platform analyzing extensive digital activity to identify trending topics and audience interests. The company offers advertising solutions enabling brands to align digital campaigns with immediate trends, enhancing relevance. Its technology leverages machine learning to extract critical contextual information, including video insights, for advertisers.
Founded in Herzliya, Israel, in 2009 by Amit Avner and Itay Birnboim, Taykey addressed advertisers' need for a more dynamic approach to audience engagement. They envisioned a system tracking and interpreting real-time online discourse, offering an agile method for understanding evolving consumer interests.
The platform serves large enterprises, primarily Fortune 500 brands, by optimizing advertising relevance through understanding target demographic fascinations. Taykey’s vision focuses on transitioning brands from static audience segmentation to an agile, responsive advertising model, continually adapting to fluid consumer attention and digital trends.
Taykey has raised $53.0M across 6 funding rounds.
Taykey has raised $53.0M in total across 6 funding rounds.
Taykey has raised $53.0M in total across 6 funding rounds.
Taykey's investors include Eric Schmidt, Marker, MSR Capital, Sequoia Capital, Joe Medved, Tenaya Capital, Accel, BoxGroup, Glasswing Ventures, Hannah Grey, Lerer Hippeau, S Capital VC.
Taykey has raised $53.0M across 6 funding rounds. Most recently, it raised $15.0M Other Equity in January 2015.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 20, 2015 | $15M Venture Round | — | Eric Schmidt, Marker, MSR Capital, Sequoia Capital, JOE Medved, Tenaya Capital | Announced |
| Jan 1, 2015 | $15M Series D | — | Accel, BoxGroup, Glasswing Ventures, Hannah Grey, Lerer Hippeau, S Capital VC, StageOne Ventures, Team8, BOB Pasker, Yuval Shahar, Innovation Endeavors, Marker, MSR Capital, Sequoia Capital, SoftBank Capital, Tenaya Capital | Announced |
| Jul 17, 2013 | $6M Venture Round | — | Marker, Douglas Leone, SoftBank Capital, Tenaya Capital | Announced |
| Jun 1, 2013 | $6M Series C | — | Accel, BoxGroup, Glasswing Ventures, Hannah Grey, Lerer Hippeau, S Capital VC, StageOne Ventures, Team8, BOB Pasker, Yuval Shahar | Announced |
| Jun 9, 2011 | $9M Series B | — | Crescent Point, Sequoia Capital, SoftBank Capital | Announced |
| May 1, 2010 | $2M Series A | — | Accel, S Capital VC, StageOne Ventures | Announced |
Taykey is a real-time audience data company that analyzes hundreds of millions to billions of data points daily from conversations to identify trending topics, interests, and shifts among target audiences.[1][2][4] It provides brands with intelligence on relevant brands, people, products, and events, enabling automatic alignment of digital advertising in real time to solve the challenge of timely, relevant ad targeting.[1][2] Serving marketers and advertisers, Taykey's solutions focus on data-driven marketing strategies and technology-enabled advertising, with $32M in total funding across 4 rounds, the latest at $15M, before its acquisition by Innovid.[2]
Taykey was founded by Amit, a programmer since age 10 with experience in Israeli startups, elite military R&D in the Israeli Defense Ministry, and prior ventures like bWitty and award-winning I WittySearch.[1] Key early leaders included Shai, VP of Engineering with 20+ years in complex systems, prior roles at Rumble, Netformx, and Microsoft Israel; Rinat, with HR expertise in behavioral science and business management; and Carmit, with 14 years in finance including MediaMind's IPO and M&A.[1] The company emerged from expertise in trend discovery and real-time data, gaining traction through VC backing from Innovation Endeavors, MSR Capital, SoftBank Capital, Sequoia Capital, Marker LLC, and Tenaya Capital, culminating in its acquisition by Innovid.[2]
Taykey rides the wave of real-time data intelligence in digital advertising, where explosive growth in online conversations demands instant audience understanding amid fragmented media landscapes.[1][2] Its timing aligned with the rise of programmatic advertising and big data in the 2010s, empowering brands to capitalize on fleeting trends like viral events or shifting consumer sentiments—market forces amplified by social media proliferation and ad tech consolidation.[2] By enabling precise, timely targeting, Taykey influenced the ecosystem toward more agile, audience-centric marketing, paving the way for acquisitions like Innovid's, which integrates such tech into scalable video ad platforms.[2]
Post-acquisition by Innovid, Taykey's tech likely enhances Innovid's video advertising with deeper real-time audience insights, positioning it for growth in connected TV and omnichannel campaigns.[2] Trends like AI-driven personalization and privacy-first data (e.g., post-cookie era) will shape its evolution, potentially expanding to predictive trend planning.[1][5] Its influence may grow through Innovid's scale, redefining how brands act on live audience signals—echoing its core mission to discover and align with what matters right now.[1][2][4]