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Tabby delivers a financial technology platform specializing in Buy Now, Pay Later (BNPL) services. It allows consumers to split purchases into four interest-free payments or up to twelve monthly installments, ensuring transparency with no hidden fees for timely payments. Beyond installments, Tabby offers a proprietary card for flexible payments and a digital shopping assistant for discovering deals.
Founded in 2019 by Hosam Arab and Daniil Barkalov, Tabby emerged from Arab's deep insights into regional retail, gleaned from his prior e-commerce venture, Namshi. This experience, paired with Barkalov's technical acumen, spurred the creation of a transparent payment solution, empowering consumers with flexible purchasing and fostering merchant growth.
Tabby serves millions of shoppers seeking financial flexibility and assists businesses in boosting average order values, expanding customer reach. The company aims to foster financial inclusivity and responsible spending by seamlessly integrating accessible payment options into the shopping experience. Tabby envisions empowering consumers to manage purchases affordably and transparently.
Tabby has raised $1.9B across 11 funding rounds.
Tabby has raised $1.9B in total across 11 funding rounds.
Tabby has raised $1.9B across 11 funding rounds. Most recently, it raised $160.0M Series E in February 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 12, 2025 | $160M Series E | Blue Pool Capital | — | Announced |
| Jan 22, 2024 | $950M Debt Financing | J.P. Morgan | — | Announced |
| Oct 1, 2023 | $200M Series D | — | Arbor Ventures, Bessemer Venture Partners, General Atlantic | Announced |
| Jun 5, 2023 | $350M Debt Financing | Partners For Growth | — | Announced |
| Jan 17, 2023 | $58M Series B Plus | Peak XV Partners (Sequoia Capital India) | — | Announced |
| Jan 1, 2023 | $58M Series C | Peak XV Partners (Sequoia Capital India), STV | Arbor Ventures, Bessemer Venture Partners, General Atlantic, Endeavor Catalyst, Mubadala Investment Company, PayPal Ventures | Announced |
| Mar 1, 2022 | $54M Series B | Peak XV Partners (Sequoia Capital India) | Arbor Ventures, Bessemer Venture Partners, General Atlantic | Announced |
| Aug 1, 2021 | $50M Series B | STV | Arbor Ventures, Bessemer Venture Partners, General Atlantic | Announced |
| Dec 1, 2020 | $23M Series A | — | Arbor Ventures, Bessemer Venture Partners, General Atlantic | Announced |
| Jun 1, 2020 | $7M Seed | — | Arbor Ventures, Bessemer Venture Partners, General Atlantic | Announced |
| Nov 1, 2019 | $2M Seed | — | Arbor Ventures, Bessemer Venture Partners, General Atlantic | Announced |
Tabby has raised $1.9B in total across 11 funding rounds.
Tabby's investors include Blue Pool Capital, J.P. Morgan, Arbor Ventures, Bessemer Venture Partners, General Atlantic, Partners for Growth, Peak XV Partners (Sequoia Capital India), STV, Endeavor Catalyst, Mubadala Investment Company, PayPal Ventures.
Tabby is a leading fintech company offering Buy Now, Pay Later (BNPL) services in the Middle East and GCC region. Founded in 2019 and headquartered in Dubai, UAE, it enables consumers to split purchases into four interest-free monthly payments with no fees for timely repayment, serving online and in-store shoppers while partnering with merchants to boost conversion rates, average order values, and reduce returns from cash-on-delivery models.[1][2][3][4][6] Tabby targets tech-savvy, younger consumers in a market with low credit card penetration (around 20%), providing instant approvals, purchase protection, a rewards program, a shopping assistant app, and the Tabby Card for in-store use; it has grown to over 10 million users, 30,000+ retailer partners (including IKEA, SHEIN, Adidas), and $6 billion in annualized transaction volumes as of 2023, achieving unicorn status as the first independent fintech unicorn in the Middle East.[2][3][4]
Tabby was founded in 2019 by Hosam Arab, former CEO of Namshi (a major regional e-commerce platform), and Daniil Barkalov, spotting a gap in Dubai's retail finance landscape where high-interest traditional credit trapped consumers in debt cycles.[1][3] Emerging from the UAE, the idea stemmed from creating transparent, flexible BNPL alternatives to cumbersome credit systems, starting with e-commerce and expanding to in-store via merchant integrations.[1][2][3] Early traction came swiftly: by mid-2021, Tabby onboarded 2,000+ brands, hit 400,000 active users, and raised Series B funding at a $300 million valuation led by STV and Global Founders Capital; growth accelerated with Series C ($58 million) and $350 million in debt financing by 2023, scaling users to 10 million and solidifying regional leadership.[3][4]
Tabby rides the explosive growth of digital commerce and fintech in the Middle East, where e-commerce is booming amid low credit penetration and a shift from cash-on-delivery.[1][4] Timing aligns with rising smartphone adoption among young consumers and regulatory support for innovation in UAE/Saudi markets, positioning BNPL as a gateway to broader financial inclusion.[2][3] Market forces like merchant digitization and consumer demand for flexible payments favor Tabby, which influences the ecosystem by onboarding thousands of retailers, funding via debt facilities to scale loan books, and pioneering products that normalize installment shopping—paving the way for multi-faceted financial platforms in an underserved region.[3][4]
Tabby is poised to evolve from BNPL leader to a full-stack financial services app, leveraging acquisitions, Tabby Card growth, and merchant expansions amid GCC e-commerce surges.[3][4] Trends like AI-driven personalization, deeper in-store penetration, and regional economic diversification will shape its path, potentially driving profitability and further unicorn-scale funding. As the Middle East's fintech infrastructure matures, Tabby's transparent model—born from redefining retail finance—will likely anchor consumer empowerment, turning browsers into loyal buyers across the ecosystem.[1][3]
