Loading organizations...
SUGAR Cosmetics develops and markets a range of direct-to-consumer beauty products, specializing in high-quality, trend-driven makeup. The company offers an extensive portfolio including lipsticks, foundations, and eye makeup, designed to meet contemporary consumer preferences. Their approach emphasizes product innovation and accessibility within the cosmetics market.
Founded in 2015 by Vineeta Singh and Kaushik Mukherjee, SUGAR Cosmetics emerged from an insight into the evolving Indian beauty landscape. The co-founders, who previously launched a beauty subscription platform, recognized an opportunity for a domestic brand to offer premium yet affordable makeup. Their entrepreneurial background informed the direct-to-consumer model, enabling rapid market penetration.
SUGAR Cosmetics primarily serves women seeking modern, high-performance beauty solutions. The company's vision centers on becoming a leading force in the beauty industry by consistently delivering on-trend and quality cosmetic products. They aim to empower consumers through accessible beauty, fostering a strong community around their brand for sustained market presence.
SURGAR has raised $12.0M across 1 funding round.
SURGAR has raised $12.0M in total across 1 funding round.
SURGAR has raised $12.0M across 1 funding round. Most recently, it raised $12.0M Series U in September 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2024 | $12M Series U | — | Elaia Partners, Pareto Holdings, XAnge, Guillaume Gibault | Announced |
SURGAR has raised $12.0M in total across 1 funding round.
SURGAR's investors include Elaia Partners, Pareto Holdings, XAnge, Guillaume Gibault.
I notice there's a discrepancy in your query: you've written "SURGAR" in the opening, but the search results consistently reference "Sugar Technology" (not SURGAR). I'll provide information about Sugar Technology based on the available search results.
Sugar Technology is an Indonesian-based smart lifestyle company that enhances product experiences by integrating technology into everyday items[2][5]. The company's core mission is to simplify people's lives through technological innovation, with a focus on promoting minimalist approaches to modern living[4][5].
The company operates at the intersection of IoT (Internet of Things) and consumer products, offering solutions that allow customers to interact with and experience products through augmented reality and advanced rendering technologies[1][3]. Rather than building standalone software, Sugar Technology embeds technology into physical lifestyle products, creating a bridge between hardware and digital experiences.
Sugar Technology operates within the growing IoT and smart lifestyle sector, where consumer demand for connected, intelligent everyday products continues to expand. The company's emphasis on augmented reality and product experience enhancement aligns with broader industry trends toward immersive technologies and enhanced user interactions. By targeting the lifestyle and consumer goods space—rather than enterprise or B2B software—Sugar Technology addresses a market segment increasingly interested in technology-enabled convenience and minimalist design.
As an Indonesian startup in the smart lifestyle space, Sugar Technology is positioned to capitalize on growing Southeast Asian tech adoption and the global shift toward IoT-enabled consumer products. The company's focus on AR-enhanced product experiences positions it well if augmented reality becomes more mainstream in retail and consumer interactions. Success will likely depend on scaling manufacturing partnerships and expanding beyond initial product categories.
