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Suplyd is a digital marketplace that simplifies the ordering process for food and beverage supplies, providing a reliable platform for restaurants to manage their procurement efficiently.
Suplyd has raised $4.0M across 2 funding rounds.
Suplyd has raised $4.0M in total across 2 funding rounds.
Suplyd has raised $4.0M in total across 2 funding rounds.
Suplyd's investors include Peter Orth, Camel Ventures, Hasan Haider, Endure Capital, Plus Venture Capital, Halle Tecco, Quiet Capital, Alexandria Angels, Falak Startups, Forte Ventures, Outlierz Ventures, Plus Ventures.
Suplyd has raised $4.0M across 2 funding rounds. Most recently, it raised $2.0M Pre-Series A in August 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 4, 2025 | $2M Seed Plus | Peter Orth, Camel Ventures, Hasan Haider | — | Announced |
| Dec 1, 2022 | $2M Seed | — | Endure Capital, Plus Venture Capital, Halle Tecco, Quiet Capital, Alexandria Angels, Camel Ventures, Falak Startups, Forte Ventures, Outlierz Ventures, Plus Ventures, Seedstars | Announced |
Suplyd is an Egypt-based B2B digital procurement platform that streamlines supply chain operations for the HORECA (hotels, restaurants, cafes) sector in the MENA region, particularly Egypt's $10 billion market.[1][2][4] It connects over 5,000 restaurants with suppliers, offering access to hundreds of products like fresh ingredients, dairy, meat, disposables, and packaging through a single app-based marketplace that handles ordering, scheduling, payments, delivery tracking, and analytics.[2][3][4] By digitizing fragmented procurement, Suplyd solves issues like unreliable deliveries, lack of transparency, high waste, and manual ordering, enabling restaurants to cut costs, reduce waste, and gain real-time insights while helping suppliers optimize inventory via demand trends.[1][2][5]
Since its 2022 launch, Suplyd has shown strong growth momentum, raising $1.6 million in pre-seed funding followed by a $2 million pre-Series A in 2025, achieving nearly 20x expansion in restaurants served and goods delivered volume.[1][2][4]
Suplyd was founded in January 2022 by Gohar Said (CEO and restaurateur with 12 years of experience), Karim Selima, and Ahmed ElMahdy, who brought expertise in growth, sourcing, business development, and product development.[1][2][5] The idea emerged from Said's personal frustrations opening a restaurant in early 2021 amid Egypt's fragmented HORECA supply chain, prompting a simple question to his co-founders: "What if technology took over?"[1] Early traction came quickly with a $1.6 million pre-seed round in December 2022, funding tech scaling and Cairo expansion, as the platform addressed daily struggles in a fast-growing but inefficient market.[1][5][6]
Suplyd stands out in Egypt's untapped F&B supply chain through these key features:
Suplyd rides the wave of digital transformation in emerging markets' F&B supply chains, targeting Egypt's rapidly growing HORECA sector amid global pressures to cut costs and waste post-pandemic.[2][5] Its timing aligns with MENA's economic boom in food services, where fragmentation and unreliability plague a $10 billion Egyptian market, making digitization a ripe opportunity before competitors enter.[1][4] Favorable forces include rising smartphone penetration, e-commerce adoption, and investor interest in logistics tech, as seen in funding from 4DX Ventures, Camel Ventures, Plus VC, and Seedstars.[2] By serving 5,000+ restaurants and enabling 20x growth, Suplyd influences the ecosystem as an "operating system" for backend operations, paving the way for full-stack solutions like inventory and kitchen management, and potentially inspiring regional expansion.[2][4]
Suplyd is poised to dominate Egypt's HORECA procurement as the go-to one-stop shop, leveraging its $2 million pre-Series A to roll out new tools, expand nationwide, and build comprehensive restaurant infrastructure.[2][4] Trends like AI-driven forecasting, supply chain financing, and full-stack F&B platforms will shape its path, with potential MENA and global scaling as digital adoption accelerates.[5] Its influence may evolve from digitizer to ecosystem leader, powering efficiency for thousands more operators—transforming a bold restaurant-born idea into the rails of modern F&B operations.[1][4]
