Superpanel

High-Level Overview

Superpanel is an AI-powered platform that automates legal intake for plaintiff law firms, acting as a "digital teammate" to handle client engagement, case triage, evidence collection, escalation, and compliance across phone, text, email, and forums.[1][2] It serves plaintiff law firms by solving the costly, error-prone bottleneck of onboarding potential litigants, where consumers often abandon lengthy forms and calls, while enabling firms to sort cases by type, jurisdiction, and documentation—automating roughly half the intake workflow.[1][2] Founded in 2024 and emerging from an 18-month stealth beta in September 2025, Superpanel raised $5.3M in seed funding co-led by Outlander VC and Field Ventures, fueling hiring and expansion amid AI-driven legal tech growth; early traction includes immediate ROI for beta users like The Consumer Protection Law Group, which reported no longer being intake-constrained.[1][2]

Origin Story

Superpanel was co-founded in 2024 by CEO Julien Emery and Dingyu Zhang, launching from Richmond Hill, Canada, after an 18-month private beta with law firms.[1][2][3] Emery, with prior experience at Hootsuite and as founder of health insurance platform Allay (exited to Novo Benefits), identified legal intake as newly automatable post-AI advancements; he teamed up with AI expert Zhang to build the solution, drawing investor connections from his prior venture.[1] Pivotal early validation came from beta partnerships, where the platform refined its generative AI and rules-based logic for real-world triage and onboarding, culminating in the $5.3M seed announcement on September 23, 2025, backed by Outlander VC (investors in Gusto, Stripe, Scale AI), Field Ventures, LOI Venture, Zenda Capital, 8-Bit Capital, and Behind Genius Ventures.[1][2]

Core Differentiators

Superpanel stands out in legal AI through these key strengths:

• Autonomous "Digital Teammate" Workflow: Combines generative AI with rules-based logic to engage clients multi-channel, listen to stories, collect evidence, predict future cases, and autonomously follow up—escalating ambiguities to humans for trust and accuracy.[1][2]
• Comprehensive Intake Automation: Handles 50% of the process, including case sorting by type/jurisdiction, compliance, and documentation, reducing errors and costs while delivering measurable results like immediate ROI and unconstrained scaling for firms.[1][2]
• Consumer-Centric Triage: Guides users through mazes of forms/calls, assesses case viability, and gathers evidence proactively, outperforming traditional tools by acting like a tireless employee that "never forgets or needs retraining."[1][2]
• Proven Beta Refinement: 18 months of law firm testing ensures reliability, differentiating from competitors like Clio Grow, LegalClerk.ai, MyCase, and Whippy.ai in plaintiff-focused depth.[1][2][3]

Role in the Broader Tech Landscape

Superpanel rides the explosive AI transformation of legal services, targeting intake—a process long deemed too nuanced for automation until recent generative AI breakthroughs enabled complex story analysis and multi-channel engagement.[1] Timing aligns with 2025's legal tech surge, where AI handles triage/onboarding amid rising plaintiff caseloads from consumer disputes, amplified by market forces like labor shortages and efficiency demands in high-volume firms.[1][2] By streamlining leads for plaintiff practices, it influences the ecosystem through scalable "teammates" that free lawyers for high-value work, accelerating AI adoption and pressuring incumbents to evolve—positioning Superpanel as a key enabler in democratizing legal access for consumers.[1][2]

Quick Take & Future Outlook

Superpanel's seed funding will drive hiring and platform expansion for plaintiff firms, potentially extending to adjacent legal verticals as AI matures for nuanced compliance and prediction.[1][2] Trends like multimodal AI (voice/text integration) and regulatory tailwinds for legal automation will shape its path, amplifying network effects from beta wins and investor pedigrees. Its influence could evolve from niche intake disruptor to foundational legal ops layer, redefining firm scalability—much like how it already turns intake bottlenecks into growth engines, proving AI's readiness for "teammate" roles in professional services.[1][2]