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§ Private Profile · Boulder, CO, USA
Sunday is a subscription service that provides nutrient and soil health plans for gardens and lawns. It uses climate, soil and satellite data to deliver gard...
Sunday has raised $178.0M across 9 funding rounds.
Key people at Sunday.
Sunday was founded in 2018 by Trent Lewis (Founder) and Coulter Lewis (Founder).
Sunday has raised $178.0M in total across 9 funding rounds.
Sunday provides a subscription service for lawn care products tailored to individual soil and climate needs, focusing on eco-friendly solutions.
Key people at Sunday.
Sunday has raised $178.0M across 9 funding rounds. Most recently, it raised $25.0M Other Equity in March 2025.
Sunday was founded in 2018 by Trent Lewis (Founder) and Coulter Lewis (Founder).
Sunday has raised $178.0M in total across 9 funding rounds.
Sunday's investors include S2G, Aflac Ventures, Granite Oak, Quona Capital, Mukaya (Tai) Panich, Tencent, Vertex Growth, Z Venture Capital, Bond, Accel, Andreessen Horowitz, Arrive.
Sunday is a direct-to-consumer subscription service that delivers custom, eco-friendly nutrient and soil health plans for lawns and gardens. The company leverages climate data, soil analysis, and satellite imagery to create tailored lawn and garden care solutions, shipping seasonal nutrient pouches, soil amendments, and expert guidance directly to homeowners. Sunday’s products are formulated with natural, bio-based ingredients—avoiding synthetic pesticides, herbicides, and toxic chemicals—making them safe for families, pets, and the environment.
Sunday serves homeowners seeking a lush, healthy lawn or thriving garden without the hassle or environmental impact of traditional lawn care. By automating the process and personalizing each plan, Sunday solves the problem of guesswork and overuse of chemicals in yard maintenance. The company has experienced rapid growth, reaching over 1 billion square feet of lawn space in 2024 and significantly reducing fertilizer and pesticide use across its customer base.
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Sunday was founded with the mission to make lawn and garden care more sustainable, accessible, and effective for everyday homeowners. The idea emerged from a recognition that conventional lawn care products are often one-size-fits-all, environmentally harmful, and confusing for consumers. The founders—backed by expertise in environmental science, agriculture, and consumer technology—saw an opportunity to combine data-driven personalization with natural ingredients to create a smarter, greener solution.
Early traction came from direct-to-consumer subscriptions, with a focus on simplifying the process: customers answer a few questions about their yard, receive a soil test kit, and get a custom plan delivered to their door. The company’s unique blend of science, sustainability, and convenience quickly resonated with environmentally conscious homeowners, leading to rapid adoption and expansion into major retail channels like Target, Home Depot, and Walmart.
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Sunday is riding the wave of the “green consumer” movement, where sustainability, transparency, and convenience are top priorities. The timing is critical as more homeowners seek eco-friendly alternatives to traditional lawn care, driven by climate concerns, regulatory changes, and a growing awareness of chemical exposure risks. Sunday’s use of data science and satellite imagery positions it at the intersection of agritech and consumer tech, making advanced soil health insights accessible to the average homeowner.
Market forces working in Sunday’s favor include rising demand for organic and natural products, increased scrutiny of chemical use in residential settings, and the broader trend toward subscription-based, automated home services. By democratizing access to personalized, sustainable lawn and garden care, Sunday is influencing the broader ecosystem—pushing competitors to adopt greener practices and setting a new standard for what consumers expect from home care products.
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Sunday is poised to continue its growth as the demand for sustainable, data-driven home care solutions accelerates. The company’s expansion into retail and its proven ability to reduce environmental impact at scale suggest a strong future in both the consumer and B2B markets. Trends like climate-smart gardening, increased regulation of lawn chemicals, and the rise of smart home ecosystems will further shape Sunday’s journey.
As Sunday evolves, its influence will likely extend beyond lawn care into broader home sustainability—potentially offering integrated solutions for water conservation, pest management, and even carbon footprint tracking. By making eco-friendly lawn and garden care effortless and effective, Sunday is not just transforming backyards; it’s helping to cultivate a greener, healthier future for communities across the country.