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§ Private Profile · London, United Kingdom
Stowga is a technology company.
Stowga operates an on-demand marketplace designed to connect businesses requiring storage with warehouses possessing available space. The company’s platform facilitates the buying and selling of warehousing and logistics services, aiming to bring greater flexibility and efficiency to the supply chain sector. It specializes in optimizing the utilization of existing warehouse capacity by providing a digital interface for transactional logistics.
The venture was co-founded by Charlie Pool, among others, with an inception rooted in addressing the widespread inefficiencies within traditional warehousing and logistics. The founding insight centered on the untapped potential of unused warehouse space and the challenges businesses faced in securing flexible storage solutions. The company emerged to bridge this gap, offering a more agile model for managing inventory and supply chain dynamics.
Stowga serves a diverse customer base, including growing businesses, startups, and established enterprises seeking adaptable logistics options. The platform allows companies to secure quick storage for peak needs, thereby streamlining operations. Stowga’s long-term vision is to fundamentally transform the warehousing industry by demystifying logistics and making flexible, on-demand storage solutions universally accessible and efficient for all businesses.
Stowga has raised $2.0M across 1 funding round.
Stowga has raised $2.0M in total across 1 funding round.
Stowga is a technology company that operates an on-demand marketplace for warehousing and logistics services, enabling businesses to buy and sell excess warehouse capacity dynamically, similar to Airbnb for storage.[1][2][3] It serves companies in supply chain management by optimizing operations, reducing fixed overheads, scaling logistics needs flexibly, and supporting sustainability through CO2 performance reporting and reduced environmental footprints.[1][3] The platform solves the problem of inflexible, asset-heavy warehousing by matching providers with available space to those needing it short-term, improving margins and efficiency for e-commerce, B2B, and other sectors amid volatile demand.[1][2]
Founded in 2016 in London (with operations in Surrey, England), Stowga has raised funding from investors like Seedcamp, Hambro Perks, Force Over Mass Capital, SpeedInvest, and Anthemis Group, indicating early growth momentum in the logistics tech space.[1][3]
Stowga was founded in 2016 by Charlie Pool and Noyonika Bhaduri in London, United Kingdom, emerging as a response to rigid traditional warehousing models dominated by long-term leases and third-party logistics (3PL) providers.[1][2][3] The idea drew from the sharing economy, explicitly modeled after Airbnb, to create a non-asset-based "match-maker" platform that connects warehouse owners with excess capacity to businesses needing flexible space without fixed commitments.[2][3] Early traction came from its UK focus, positioning it as a disruptor in supply chain logistics, with backing from prominent seed investors like Seedcamp, which fueled initial development of its marketplace and software tools like FLOX for logistics visibility and AI-driven matching.[3]
Stowga rides the wave of the sharing economy and platform disruption in logistics, akin to Uber or Airbnb, transforming asset-heavy warehousing into a flexible, on-demand service amid e-commerce growth and supply chain volatility.[2][3] Timing aligns with post-pandemic shifts toward resilient, scalable logistics, where businesses face fluctuating demand and seek to minimize fixed costs—market forces like rising e-commerce (e.g., competitors like Flexe, Prozo) amplify this by enabling localized, efficient operations.[1][2] It influences the ecosystem by pioneering "warehousing as a service," paving the way for broader modular supply chains in freight, manufacturing, and distribution, while integrating with automation without conflict.[2]
Stowga is poised for geographic expansion beyond the UK, potentially mirroring competitors like Flexe into global markets, as on-demand logistics demand surges with AI advancements and sustainability mandates.[2][3] Trends like collaborative AI logistics, e-commerce fulfillment for SMEs, and decarbonization will shape its path, enhancing tools like FLOX for predictive matching and visibility.[1][3] Its influence could evolve from UK disruptor to a core enabler of agile supply chains, empowering businesses to trade capacity seamlessly and redefine warehousing economics from the ground up.
Stowga has raised $2.0M in total across 1 funding round.
Stowga's investors include AngelPad, Animo Ventures, Anthemis Group, Beamonte Investments, Bling Capital, Foundation Capital, LombardStreet Ventures, Speedinvest, Erik Bovee, Force Over Mass, Hambro Perks, Seedcamp.
Stowga has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in December 2017.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2017 | $2M Seed | — | AngelPad, Animo Ventures, Anthemis Group, Beamonte Investments, Bling Capital, Foundation Capital, LombardStreet Ventures, Speedinvest, Erik Bovee, Force Over Mass, Hambro Perks, Seedcamp | Announced |