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§ Private Profile · Atlanta, GA, USA
Steady is a technology company.
Steady has raised $24.0M across 2 funding rounds.
Key people at Steady.
Steady has raised $24.0M in total across 2 funding rounds.
Steady Platform, Inc. develops an income intelligence and verification platform designed to empower individuals and streamline processes for institutions. The company provides tools for hourly, 1099, and mixed-earning individuals to track and verify their income, employment, and hours. Leveraging AI, its platform generates verified income reports, simplifying financial assessments and benefit eligibility determinations for users and partnering entities.
The company was founded in 2017 by Adam Roseman and Michael Loeb. Their insight centered on addressing the financial volatility and verification challenges faced by the burgeoning gig economy and contingent workforce. They recognized a critical need for a reliable and efficient system to validate the irregular income streams of independent workers, as well as a more accurate method for government agencies to assess eligibility for public benefits.
Steady's primary users include individual earners seeking to demonstrate their financial stability and government agencies requiring precise income verification for benefit programs. The company's vision is to foster greater financial inclusion and stability for a diverse workforce by providing trusted income data. It aims to reduce administrative burdens while ensuring fair access to financial services and public assistance.
Steady has raised $24.0M across 2 funding rounds. Most recently, it raised $15.0M Series B in June 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2020 | $15M Series B | Recruit Strategic Partners | Alumni Ventures, Flourish Ventures, NextView Ventures, QED Investors, Sempervirens Venture Capital, Viola Ventures, Ansaf Kareem, CMFG Ventures, Loeb Enterprises, Propel Venture Partners | Announced |
| Jul 1, 2018 | $9M Series A | — | 305 Ventures, Ambridge Capital, Andreessen Horowitz, C2 Investment, Digital Currency Group, Energy Capital Ventures, IVP, Launchpad Capital, Jonathan Golden, Propel Venture Partners, Queensbridge Venture Partners, Rebel Fund, Henry Fertik, SVG Ventures THRIVE, Marco Demeireles, Tusk Venture Partners, Union Square Ventures, Y Combinator, Anthony Saleh, Bobby Goodlatte, Catherine Wood, Greg Kidd, 25Madison, Clocktower Technology Ventures, Commerce Ventures, Omidyar Network | Announced |
Steady Technologies is a New York-based fintech company that builds a technology platform delivering financial products to property managers and owners in the single-family rental market.[1][2][3] It offers the Owner Benefit Package (OBP), including rent default insurance backed by a Fortune 100 company, Rent Advance for upfront liquidity (up to a year of rent), and data-driven insights like quarterly reports and market updates.[1][2] These tools remove risk for owners, boost profits and efficiency for managers via automation and seamless integration into property management software, and diversify revenue for partners.[2] With around 42 employees and $21.7 million in revenue, Steady targets the growing single-family rental sector.[1]
Steady Technologies emerged as an InsurTech startup focused on the single-family rental industry, developing insurance and financial products to mitigate rental transaction risks.[4][5] Co-Founder and CEO John Clark Higgins leads the team, alongside a CTO and a small group of about six key personnel, including connections to fintech players like Stripe and Bank of America.[1][4] The idea stemmed from addressing core pain points like nonpayment and liquidity in rentals, with early emphasis on partnering with top-10 U.S. insurers for credibility.[5] Pivotal traction came from embedding solutions into property management software for white-labeled, automated delivery, enabling quick adoption among managers.[2]
Steady rides the surge in single-family rentals, fueled by housing shortages, remote work shifts, and investor demand for rental properties amid high homeownership barriers.[1][2][5] Timing aligns with InsurTech growth, where embedded finance automates legacy rental risks like evictions and cash flow gaps, especially post-pandemic when nonpayments spiked.[5] Market forces favoring Steady include proptech consolidation and demand for liquidity tools, as owners seek stability in volatile real estate.[2] It influences the ecosystem by empowering managers to differentiate offerings, retain portfolios, and integrate fintech seamlessly, accelerating adoption of risk-mitigating tech in fragmented rental markets.[2][4]
Steady is poised to expand its embedded finance suite, potentially adding AI-driven predictive analytics or broader asset management tools to capture more of the $200B+ single-family rental market.[1][2] Trends like rising institutional ownership and regulatory pushes for tenant protections will shape its path, favoring platforms that balance owner security with manager efficiency.[5] Influence may evolve through deeper PM software partnerships and scaling Rent Advance amid interest rate fluctuations, solidifying Steady as a go-to for rental risk innovation—directly advancing its mission to make single-family renting risk-free and profitable.[2]
Key people at Steady.
Steady has raised $24.0M in total across 2 funding rounds.
Steady's investors include Recruit Strategic Partners, Alumni Ventures, Flourish Ventures, NextView Ventures, QED Investors, SemperVirens Venture Capital, Viola Ventures, Ansaf Kareem, CMFG Ventures, Loeb Enterprises, Propel Venture Partners, 305 Ventures.
