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§ Private Profile · New York City, NY, USA
Stash is a technology company.
Stash is a digital financial services platform providing integrated tools for investing, banking, and financial education. Operating on a subscription model, it offers guided investment accounts, custodial accounts, and banking services. The platform simplifies personal finance, creating accessible pathways for users to manage money and engage with financial markets.
Stash was co-founded in 2015 by Brandon Krieg and Ed Robinson. Their insight was that conventional financial services often overlooked average Americans, creating barriers to investing and wealth creation. They aimed to democratize these services, building a platform to empower a wider audience to participate in financial markets and plan their economic future.
The company primarily serves everyday Americans and new investors, especially those traditionally underserved by complex financial systems. Stash's mission is to empower individuals to achieve financial goals by making investing and saving approachable and affordable, even with small contributions. It continues to foster broader financial inclusion and long-term wealth creation.
Stash has raised $618.0M across 11 funding rounds.
Key people at Stash.
Stash has raised $618.0M in total across 11 funding rounds.
Stash has raised $618.0M across 11 funding rounds. Most recently, it raised $150.0M Series H in May 2025.
Key people at Stash.
Stash is a fintech company offering a personal finance app that simplifies investing, banking, and wealth-building for everyday Americans, starting with as little as $5.[1][2][4] It provides tools like fractional shares, personalized stock advice, Smart Portfolios managed by experts, recurring investments, a Stock-Back Debit Card, custodial accounts, and IRAs, serving over 6 million users with more than $3.5 billion in assets set aside.[2][4] Stash targets beginners and those underserved by traditional finance, solving barriers to entry like high costs and complexity through affordable subscriptions, education, and automated features that promote consistent saving and diversified portfolios historically yielding 5-10% annual returns.[2][4]
Stash was founded in 2015 by Co-CEOs Brandon Krieg and Ed Robinson, both former Wall Street professionals who met at Macquarie Securities Group.[1][3][4] Krieg, previously co-founder of agency trade firm Edge Trade (acquired by Knight Capital), and Robinson, with experience in equity trading and advising high-net-worth families, grew frustrated with wealth systems favoring the elite.[1][4] They launched Stash to democratize investing with simple, accessible tools, achieving early traction by helping users build habits around small, regular deposits—now supporting over 1 million active subscribers and 380 employees across a hybrid NYC headquarters.[2][3][4]
Stash rides the fintech democratization wave, capitalizing on mobile-first investing amid rising retail participation post-2020 market boom and low barriers via apps.[2][4] Timing aligns with economic pressures like inflation and wage stagnation, where micro-investing appeals to millennials and Gen Z underserved by banks—over 6 million users reflect this shift from traditional brokerage gatekeeping.[4] It influences the ecosystem by normalizing fractional shares and automated saving, pressuring incumbents like Robinhood while boosting financial literacy in tech-driven personal finance.[2][3]
Stash is poised to expand its AI-driven coaching and portfolio tools, potentially deepening integrations with banking and crypto amid fintech consolidation.[1][2] Trends like embedded finance and personalized AI advice will accelerate growth, especially as retail investors seek resilient portfolios in volatile markets. Its influence may evolve toward family-focused wealth tools, solidifying its role as the "no B.S." gateway for mass-market investing and returning to its founding belief: empowering everyday Americans, $5 at a time.[2][4]
Stash has raised $618.0M in total across 11 funding rounds.
Stash's investors include Goodwater Capital, Alpine Ventures, Entrée Capital Ventures, Founders Fund, Valar Ventures, Serengeti Asset Management, StepStone Group, T. Rowe Price Associates, Union Square Ventures, University of Illinois Foundation, Aleph VC, Angels of Many.
