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§ Private Profile · Brooklyn, NY, USA
Square Roots is a company.
Square Roots has raised $5.4M across 1 funding round.
Key people at Square Roots.
Square Roots has raised $5.4M in total across 1 funding round.
Square Roots develops and operates networks of modular, indoor vertical farms that produce fresh, pesticide-free greens and herbs year-round. Utilizing advanced hydroponic technology, these farms create optimal, controlled growing environments that consume significantly less land and water than traditional agriculture, enabling the cultivation of produce in urban settings close to consumers. This approach ensures consistent quality and extended freshness for their cultivated offerings.
The company was co-founded by Kimbal Musk and Tobias Peggs, who established their first modular farm in a Brooklyn parking lot around 2016. Their founding insight centered on addressing the inefficiencies of the global food system by localizing food production, thereby reducing transportation distances and delivering fresher produce to urban populations. This vision aimed to decentralize food sourcing and enhance accessibility to high-quality, sustainably grown food.
Square Roots delivers its produce to city dwellers through various distribution channels, focusing on making locally grown food readily available. Their long-term vision is to expand their distributed farming model nationally and globally, bringing delicious and responsibly grown food to people in cities everywhere. The company aims to empower a new generation of sustainable agriculture leaders and continuously scale its operations while maintaining a local growing presence.
Key people at Square Roots.
Square Roots has raised $5.4M across 1 funding round. Most recently, it raised $5.4M Seed in August 2017.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 23, 2017 | $5.4M Seed | Collaborative Fund | — | Announced |
Square Roots is an urban indoor-farming company that builds modular, climate‑replicated farms and a software-enabled platform to accelerate commercial growing and ag‑tech research while training new food-system leaders[1][5].
High-Level Overview
Origin Story
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
Sources: Square Roots company profile and product description[5] and corporate/company profiles noting founders and mission[1]; fundraising and investor details from venture data sources[2].
Square Roots has raised $5.4M in total across 1 funding round.
Square Roots's investors include Collaborative Fund.