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§ Private Profile · New York City, NY, USA
SpruceID lets users control their data across the web.
SpruceID has raised $41.5M across 2 funding rounds.
Key people at SpruceID.
SpruceID was founded in 2020 by Gregory Rocco (Founder) and Wayne Chang (Founder).
SpruceID has raised $41.5M in total across 2 funding rounds.
SpruceID lets users control their data across the web. Instead of people signing into platforms, we imagine platforms should sign into people’s data vaults. We implement this pattern into digital wallet ecosystems for governments, enterprises, and blockchains. We believe that architectures that enable individual autonomy in the digital world are necessary for free societies and dynamic economies to thrive.
SpruceID has raised $41.5M across 2 funding rounds. Most recently, it raised $34.0M Spruce - Series A in April 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 20, 2022 | $34M Series A | Andreessen Horowitz | Electric Capital, Ethereal Ventures, Okta Ventures, Orange DAO, Robot Ventures, SCB 10X, Y Combinator | Announced |
| Nov 2, 2021 | $7.5M Seed | Electric Capital, Joseph Lubin | A Capital, Alameda Research, BITKRAFT Ventures, Coinbase Ventures, Gemini, Protocol Labs | Announced |
SpruceID is a technology company focused on empowering users to control their identity and personal data across all digital interactions. Its core product is an open-source, standards-compliant digital credentialing infrastructure called the Credible platform, which supports issuing, verifying, revoking, and holding digital credentials such as mobile driver’s licenses. SpruceID serves governments, enterprises, and developers by enabling secure, privacy-preserving digital identity solutions that replace traditional login methods with user-controlled data vaults. The company addresses critical problems around identity security, privacy, and interoperability in the digital ecosystem, particularly as AI-generated fraud and identity vulnerabilities increase. SpruceID has gained momentum through partnerships with state and national governments and by contributing to emerging global identity standards[1][2][3][5].
Founded by Wayne Chang, an engineer deeply involved in cryptography and digital identity standards, SpruceID emerged from the recognition of inefficiencies and privacy risks in how personal data is managed online. The idea was to shift from platform-centric logins to a model where platforms access data from a user-controlled “data vault” on the user’s terms. Initially rooted in the Web3 developer ecosystem, SpruceID expanded its mission to serve governments and enterprises, reflecting a broader vision of digital identity control. Early traction included building open-source libraries for on-chain and off-chain identity connections and securing contracts for verifiable digital credential (VDC) implementations with government agencies, such as the California DMV[1][2][3][6].
SpruceID rides the growing global trend toward decentralized digital identity and user data sovereignty, which is increasingly critical amid rising AI-driven identity fraud and privacy concerns. The timing is pivotal as governments and enterprises seek secure, privacy-first digital credential solutions that comply with evolving standards and regulations. By aligning with global standards and collaborating with public sector agencies, SpruceID influences the broader ecosystem by setting technical and policy frameworks that promote interoperable, user-controlled digital identities. Its work supports a shift from siloed identity systems to a more portable, secure, and privacy-respecting digital identity infrastructure[1][3][4][5].
Looking ahead, SpruceID aims to expand adoption of its digital credentialing infrastructure across more governments, financial institutions, and enterprises, driving widespread user control over digital identity and data. The company’s influence will likely grow as digital identity becomes foundational to combating fraud, enabling seamless cross-border interactions, and supporting privacy-preserving AI applications. Trends such as increasing regulatory focus on data privacy, the rise of decentralized identity standards, and the need for robust AI-resistant identity verification will shape SpruceID’s trajectory. Its continued leadership in open-source standards and research positions it to be a key player in the future of digital identity governance and user empowerment[2][3][7].
Key people at SpruceID.
SpruceID was founded in 2020 by Gregory Rocco (Founder) and Wayne Chang (Founder).
SpruceID has raised $41.5M in total across 2 funding rounds.
SpruceID's investors include Andreessen Horowitz, Electric Capital, Ethereal Ventures, Okta Ventures, Orange DAO, Robot Ventures, SCB 10X, Y Combinator, Joseph Lubin, A Capital, Alameda Research, BITKRAFT Ventures.
