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§ Private Profile · Naperville, IL, USA
Sound is a technology company.
SoundCloud operates a global audio streaming platform enabling creators to upload, share, and promote their original sound content to a vast audience. The company’s core offering provides tools for artists to manage their presence, distribute music, and connect with listeners, fostering an ecosystem for independent and established musicians alike. It facilitates discovery and consumption of a wide array of audio, from music to podcasts and spoken-word performances.
The company was founded in 2007 in Berlin by Swedish sound designer Alexander Ljung and musician Eric Wahlforss. Their initial insight stemmed from a shared need for a more efficient and collaborative way for audio creators to share work and receive feedback, moving beyond cumbersome email attachments. This foundational idea evolved into a public platform designed to democratize audio distribution.
SoundCloud serves a diverse user base, including creators seeking to reach listeners and fans looking for an extensive selection of audio content. The company’s enduring vision is to empower artists worldwide by providing them with the necessary infrastructure to launch and grow their careers independently. It aims to remain the definitive open platform for sound creators and their communities.
Sound has raised $25.0M across 2 funding rounds.
Sound has raised $25.0M in total across 2 funding rounds.
Sound Technology Limited is a UK-based company specializing in the wholesale distribution of professional audio equipment, professional lighting, and musical instruments across the UK and Republic of Ireland.[1][2] Founded in 1978, it serves as one of the largest independent distributors in these sectors, providing brand-focused representation for high-profile international brands; since December 2017, it has operated as a wholly owned subsidiary of Midwich Ltd, part of the Midwich Group plc.[1] Its core product offerings include sector-specific solutions, product information, news, case studies, and events, targeting professionals in audio, lighting, and music industries, while solving distribution and representation challenges for manufacturers entering or expanding in the UK/Ireland market.[1]
The company maintains steady operations with recent accounts filed up to December 31, 2023, and next due September 30, 2025, under SIC code 46491 (wholesale of musical instruments).[2] While not a high-growth startup, its longevity and subsidiary status under a publicly listed group indicate stable momentum in a niche B2B market.[1][2]
Sound Technology was founded in 1978 by Robert Wilson MBE, establishing it as a key player in professional audio, lighting, and musical instrument distribution.[1] Initially operating independently, the company grew into one of the largest in its field before a pivotal shift in December 2017, when it became a wholly owned subsidiary of Midwich Ltd (part of Midwich Group plc), enhancing its scale and resources.[1]
Formally incorporated on October 15, 1979, as MXR Innovations (Europe) Limited (company number 01454050), it underwent name changes—including to Atlanttex Limited in 1983 and Sound Technology Public Limited Company in 1985—before settling as Sound Technology Limited in 2008.[2] This evolution reflects adaptation from early innovation-focused roots to a specialized wholesale distributor, with its registered office now at Vinces Road, Diss, England.[1][2] Early traction likely stemmed from Wilson's expertise and the booming pro audio market, humanizing its story as a family-like enterprise scaled by strategic acquisition.[1]
(Note: Distinct from unrelated US entities like the Florida/Tampa audio repair firm founded in 1972, which focuses on consumer repairs rather than pro wholesale.[3][5][6])
Sound Technology rides the wave of the professional audio and live events sector, amplified by post-pandemic recovery in concerts, installations, and hybrid events, where demand for high-quality audio, lighting, and instruments remains robust.[1] Timing favors it through Midwich Group's public listing, enabling scaled distribution amid supply chain shifts and AV tech integration (e.g., pro audio in streaming/metaverse setups).[1][2]
Market forces like rising live entertainment spending and tech convergence (e.g., AI-enhanced audio) work in its favor, as does its niche focus avoiding consumer electronics volatility.[1] It influences the ecosystem by bridging global brands to UK/Ireland pros, supporting PLASA/MIA/NAMM networks, and fostering sector growth via resources like case studies—essential for an industry reliant on trusted distributors.[1]
Sound Technology's subsidiary stability positions it for steady expansion, likely deepening Midwich synergies to capture AV-over-IP and sustainable lighting trends shaping pro tech.[1][2] Expect focus on digital tools (e.g., enhanced online platforms) and international brand partnerships amid 2025+ live events boom.
As a cornerstone distributor since 1978, it exemplifies enduring value in tech's hardware backbone—bridging innovation to real-world application, much like its founding mission under Robert Wilson.[1]
Sound has raised $25.0M across 2 funding rounds. Most recently, it raised $20.0M Series A in July 2023.
Sound has raised $25.0M in total across 2 funding rounds.
Sound's investors include Andreessen Horowitz, 20VC, AirAngels, Buckley Ventures, Casa Verde Capital, Coalition Operators, Earl Grey Capital, Mantis VC, Pareto Holdings, Slow Ventures, Sunset Ventures, Trust Fund.