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§ Private Profile · 1125 N. Fairfax Ave, Los Angeles
Soothe is a technology company.
Soothe operates a marketplace platform that delivers on-demand wellness and beauty services directly to consumers. The company connects individuals and businesses with a network of certified, vetted independent professionals offering in-home, office, or hotel services such as massage, skincare, hair, and beauty treatments. This approach prioritizes convenience and accessibility, enabling users to schedule services with short notice.
Merlin Kauffman founded Soothe in 2013 while attending Harvard Business School. His personal difficulty in scheduling massages during frequent travels led to the insight for Soothe: to create a flexible, on-demand service that brings licensed therapists directly to clients' preferred locations, addressing a significant market inefficiency.
The platform serves individual clients seeking personal wellness treatments, as well as businesses through corporate wellness programs and event services. Soothe aims to provide a high-quality, spa-like experience within the comfort of a client's chosen environment. The company's vision centers on expanding access to professional wellness services by streamlining the connection between skilled providers and those seeking their expertise.
Soothe has raised $78.6M across 4 funding rounds.
Soothe has raised $78.6M in total across 4 funding rounds.
Soothe has raised $78.6M across 4 funding rounds. Most recently, it raised $31.0M Series C in May 2018.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 2, 2018 | $31M Series C | The Riverside Company | — | Announced |
| Mar 10, 2016 | $35M Series B | Loren Schlachet | — | Announced |
| Aug 12, 2015 | $10.6M Venture Round | The Riverside Company | — | Announced |
| Feb 1, 2015 | $2M Seed | AngelList | ACME Capital, A Force Ventures, AngelPad, CP Ventures, DCM, Global Innovation Fund, Greatergoodsociety, Great Oaks Venture Capital, IDG Ventures, InterWest, K5 Ventures, LAUNCH, LombardStreet Ventures, Long Journey Ventures, Lumia Capital, Magical Capital, MI Ventures, Alexander Rosen, Ridge Ventures, Scrum Ventures, Seven Seven SIX, Sierra Ventures, Structure Capital, Techstars, Wasabi Ventures, XG Ventures, Y Combinator, Aaron Harris, Anthony Citrano, Greg Kidd, Jason Cahill, Richard Chen, SAM Altman, Scott Banister, Aaron LEE, Aaron L. H., Jeff Bonforte, Joshua Schachter, Walter Loewenstern | Announced |
Soothe is a technology-enabled marketplace that connects individuals and businesses with licensed wellness professionals for on-demand, at-home services like massages, skincare, haircuts, and beauty treatments.[1][2][4] It serves consumers seeking convenient in-home care, as well as corporations, hotels, spas, and residential communities through its app, corporate wellness programs, and staffing solutions.[1][4][5] The platform solves the problem of accessing personalized wellness without travel, offering bookings in as little as an hour starting at $99, with expansion into skincare and beauty amid rising self-care demand.[2][3] Soothe has raised $79.3M across six rounds, operates in 70+ U.S. cities (plus Canada, UK, Australia), and generates ~$24.5M in revenue, backed by investors like Riverside Company.[2][3][5]
Founded in 2013 in Los Angeles, California, by Merlin Kauffman (CEO) and others, Soothe emerged to deliver massages directly to homes, apartments, or offices via a simple web and mobile app.[2][3] Kauffman, with a tech background, spotted the gap in on-demand personal care, initially focusing on massage therapy before expanding.[3] Early traction came from rapid bookings and partnerships; by 2015, Riverside Micro-Cap invested, fueling growth into corporate wellness for clients like Twitter, Slack, Airbnb, and sports teams such as the NY Knicks.[4][5] Pivotal moments include 2022 launches of skincare, beauty, facials, haircuts, and hospitality platforms, plus a Woodhouse Spas partnership.[2][3]
Soothe rides the on-demand wellness boom, accelerated by post-pandemic self-care demand and remote work, transforming spas from destination-based to mobile marketplaces.[2][4] Timing aligns with gig economy growth in healthtech, where consumers prioritize convenience amid busy lifestyles and businesses invest in employee perks for retention.[4] Market tailwinds include rising corporate wellness spending and luxury residential trends, positioning Soothe ahead of competitors like Zeel (massage-focused) via multi-service B2B expansion.[1][5] It influences the ecosystem by professionalizing on-demand care, holding 2 patents (e.g., in anxiety-related tech), and enabling providers' independence while serving high-profile clients.[1][3]
Post-Riverside exit in October 2025, Soothe eyes aggressive international scaling and AI-driven matching for personalized wellness, capitalizing on wellness market growth projected at double digits.[5] Trends like hybrid work and mental health focus will propel corporate/hospitality demand, potentially doubling revenue via new verticals (e.g., mental health integrations from patents).[1][2] Its influence may evolve into a full-stack wellness platform, challenging urban spas and gig apps—watch for IPO or acquisition as on-demand healthtech consolidates, building on its decade of doorstep delivery innovation.[3][5]
Soothe has raised $78.6M in total across 4 funding rounds.
Soothe's investors include The Riverside Company, Loren Schlachet, AngelList, ACME Capital, A-Force Ventures, AngelPad, CP Ventures, DCM, Global Innovation Fund, GreaterGoodSociety, Great Oaks Venture Capital, IDG Ventures.