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SmartCommerce offers a sophisticated platform that allows consumers to add products directly to online shopping carts from any digital touchpoint, including advertisements, influencer content, and emails. The technology provides brands with real-time, click-level data for comprehensive campaign performance analysis, enabling immediate adjustments to targeting, creative, or inventory. This core capability streamlines the path to purchase, transforming passive engagement into direct conversion opportunities across various marketing channels.
The company was established in 2016, with a focus on developing technology designed to simplify the process for shoppers to directly cart fast-moving consumer goods. The founding insight centered on removing friction from the online purchasing journey, thereby enhancing the effectiveness of digital marketing efforts for consumer brands. This direct-to-cart approach sought to bridge the gap between product discovery and actual purchase, addressing a critical need in the evolving e-commerce landscape.
The platform serves marketing teams within major consumer packaged goods brands, empowering them to control and optimize their customers' buying experiences. SmartCommerce envisions a future where brands can seamlessly integrate the purchasing option into every consumer interaction, driving direct sales and fostering stronger customer relationships. Its long-term objective is to transform how consumers engage with products digitally, making every touchpoint a potential point of sale.
SmartCommerce has raised $8.0M across 2 funding rounds.
SmartCommerce has raised $8.0M in total across 2 funding rounds.
SmartCommerce has raised $8.0M across 2 funding rounds. Most recently, it raised $4.0M Series A in December 2018.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2018 | $4M Series A | — | Valorvc | Announced |
| Jan 1, 2018 | $4M Series U | — | Valorvc | Announced |
SmartCommerce has raised $8.0M in total across 2 funding rounds.
SmartCommerce's investors include ValorVC.
SmartCommerce is a commerce technology company that turns marketing touchpoints into instant, measurable purchases for consumer brands by enabling one‑click carting and real‑time retailer-aware substitution and attribution across digital channels[5][1].
High‑Level Overview
SmartCommerce builds a martech/commerce platform (branded Click2Cart® and SmartSuite) that makes ads, social posts, email, CTV, sites and other digital touchpoints directly shoppable by connecting those experiences to real‑time retail inventory and add‑to‑cart flows[5][3]. Their clients are primarily CPG and consumer brands (including large manufacturers) and agency partners seeking to convert digital engagement into measurable sales at retailers[1][4]. The platform solves the frequent problem of broken purchase paths, out‑of‑stock clicks and lost media spend by offering one‑click carting, real‑time inventory awareness, and SmartSubstitution (automated substitute recommendations to recover clicks when items are OOS), plus campaign analytics[5][6]. SmartCommerce reports broad adoption among top CPGs and hundreds of agency partners, and claims the tech can recover a high percentage of lost clicks and reduce OOS impact to near 0–2%[3][5].
Origin Story
SmartCommerce was founded in 2016 in Atlanta by a team led by CEO Jennifer Silverberg and other former Channel Intelligence veterans who had deep experience in “where‑to‑buy” and commerce technology; that prior experience (Channel Intelligence was later acquired and powers Google Shopping) informed SmartCommerce’s focus on enabling direct carting for CPGs that had been underserved by earlier where‑to‑buy tools[4][1]. Early product focus targeted fast‑moving consumer goods and solving friction between inspiration and purchase; the company expanded via product development and acquisitions (notably Myxx and Basketful in 2022) to broaden contextual commerce and recipe‑to‑cart capabilities[4]. Early traction includes rapid adoption by major CPG brands and case studies such as Diamond Crystal Salt driving 75,000+ cart transfers in eight months[8].
Core Differentiators
Role in the Broader Tech Landscape
SmartCommerce is positioned at the intersection of commerce, retail media and performance marketing—riding several converging trends: the acceleration of online grocery and CPG purchases, the rise of retail media and programmatic placements, and advertiser demand for direct, purchase‑level measurement of digital spend[5][3]. Timing matters because as brands shift more budget into digital and retail media, the ability to convert impressions into attributable sales and to prevent wasted spend on OOS items becomes a competitive advantage[5][3]. Market forces favor platform providers that can connect creative/ad inventory to real retailer checkouts with solid attribution; SmartCommerce’s product set (carting + substitution + analytics) directly addresses those needs and influences the ecosystem by enabling brands and agencies to buy media with tighter ROI expectations and to prioritize commerce‑enabled creative.
Quick Take & Future Outlook
What’s next: continued expansion of retailer integrations, internationalization, and deeper contextual commerce features (recipe, influencer, CTV enablement) as brands demand seamless purchase pathways across more channels[5][6][4]. Trends that will shape their journey include growth in retail media networks, increased emphasis on measurable performance and privacy‑safe attribution, and further consolidation between ad tech and commerce tech—areas where SmartCommerce can leverage its CPG focus and MOE optimization engine to capture more media conversions[3][6]. If SmartCommerce continues scaling retailer partnerships and improving substitution/attribution accuracy, its influence may grow from a CPG specialist to a broader commerce layer used across many digital channels, further reducing wasted ad spend and shortening the path from inspiration to cart[5][3].
Quick take: SmartCommerce is a CPG‑oriented commerce platform that differentiates through real‑time inventory‑aware carting, automated substitutions, and retailer attribution—helping brands convert digital engagement into measurable retail sales and recover lost spend from out‑of‑stock events[5][6][1].
