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§ Private Profile · 231 E Oak Bozeman St, Bozeman, Montana, 59715, United States
Sitka is a technology company.
Sitka has raised $14.0M across 1 funding round.
Key people at Sitka.
Sitka has raised $14.0M in total across 1 funding round.
Sitka Gear develops high-performance apparel and equipment for hunting and demanding outdoor environments. The company engineers advanced clothing systems utilizing innovative fabric technologies and precise design. This approach delivers optimal comfort, protection, and performance, managing moisture and regulating temperature via interconnected layers.
Jonathan Hart and Jason Hairston founded Sitka Gear in 2005. They believed the hunting experience was paramount and saw gaps in existing apparel. Their insight leveraged cutting-edge materials and intelligent layering, creating superior systems for critical field issues like moisture management and adaptable performance.
Sitka Gear serves serious hunters and dedicated outdoor adventurers requiring peak equipment performance. The company envisions evolving apparel into highly functional gear, expanding user capabilities. They empower individuals to fully engage with the outdoors, fostering deeper experiences through thoughtfully designed, high-value products.
Key people at Sitka.
Sitka has raised $14.0M across 1 funding round. Most recently, it raised $14.0M Series A in January 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 1, 2021 | $14M Series A | Venrock | ACME Capital, Atomic, General Atlantic, Shasta Ventures, Halle Tecco, Jonathan Bush, Richard Branson, Shervin Pishevar, First Round Capital, Homebrew, LifeForce Capital, Optum Ventures | Announced |
Sitka has raised $14.0M in total across 1 funding round.
Sitka's investors include Venrock, ACME Capital, Atomic, General Atlantic, Shasta Ventures, Halle Tecco, Jonathan Bush, Richard Branson, Shervin Pishevar, First Round Capital, Homebrew, LifeForce Capital.
Sitka refers to Sitka.ai, a technology company specializing in AI and software development services through a "tech partnership" model. It empowers startups and established companies to build world-class AI teams and products rapidly—within days, not months—by taking full ownership of projects, avoiding the pitfalls of internal hiring or traditional outsourcing.[1] Services include AI solutions, product design, AI-driven mobile/web apps, platform development, ML consulting, MVP development for AI products, Gen AI, AI agents, analytics, super apps, platforms, and MarTech, with expertise from over 50 projects across 5 continents and 3 VC-backed startups.[1]
(Note: Search results also mention Sitka Technology Group, a separate firm founded in 2008 in Portland, Oregon, focused on custom software and data management for government, private companies, and conservation organizations to improve communities, economies, and ecologies.[2][3][4] This analysis centers on Sitka.ai as the primary match for a modern "technology company" in AI, given the query's context.)
Sitka.ai emerged from hands-on experience building software for over 50 projects on 5 continents and launching 3 VC-backed startups of their own.[1] The founders identified common pain points in tech development—internal teams take too long and cost too much to scale, while outsourcing carries high risks like misaligned incentives and poor quality—leading to their proprietary "tech partnership" model where developers act with ownership and freedom.[1] This approach crystallized through real-world iterations, including workshops, build-measure-learn loops, and end-user validation to avoid wrong assumptions that plague traditional agencies.[1]
Sitka.ai rides the AI adoption wave, addressing the exploding demand for rapid AI integration amid talent shortages and high development costs in startups and scale-ups.[1] Timing is ideal as Gen AI, agents, and ML tools proliferate, but companies struggle with execution—Sitka's model counters this by bridging the gap between idea and product, much like how dev shops evolved for web/mobile but tailored for AI complexity.[1] Market forces like remote global talent pools and VC pressure for quick MVPs favor them, influencing the ecosystem by enabling faster innovation in sectors like MarTech and platforms, reducing failure rates from poor tech execution.[1]
Sitka.ai is positioned to scale as AI democratizes, potentially expanding its VC-backed startup incubation to a full studio model. Trends like agentic AI and no-code/low-code hybrids will amplify their edge, evolving their influence from service provider to key enabler in the startup ecosystem—helping more visionaries turn ideas into transformative realities without tech hurdles.[1]
