Loading organizations...
Simpleat operates a meal delivery service focused on providing healthy, homemade meals that are ready to eat in under fifteen minutes. The company utilizes a process to deliver nutritious, convenient options directly to consumer doorsteps, primarily serving markets in Argentina and Mexico. Their operational model emphasizes ease of preparation for the end-user while maintaining quality standards.
The company was founded in 2018 by entrepreneur Tomas Iakub. Iakub established Simpleat based on the understanding that there was a growing demand for readily available, wholesome food solutions for individuals with busy lifestyles. This insight aimed to bridge the gap between fast food convenience and the desire for home-cooked nutrition.
Simpleat caters to customers looking for simple, quick, and affordable meal options. The company's vision centers on streamlining the meal preparation process, allowing customers to consistently enjoy good food and reclaim time. They aim to enhance daily living by making healthy eating effortless and accessible for a broader audience.
Simpleat has raised $600K across 1 funding round.
Simpleat has raised $600K in total across 1 funding round.
Simpleat has raised $600K across 1 funding round. Most recently, it raised $600K Seed in October 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2020 | $600K Seed | — | Norte Ventures, WE Ventures, Yellow Ventures, Antonio Avellar, Daniel Orlean, Eduardo Baer, Felipe Ramos Fioravante, Gabriel Pinto, Mauricio Feldman | Announced |
Simpleat has raised $600K in total across 1 funding round.
Simpleat's investors include Norte Ventures, WE Ventures, Yellow Ventures, Antonio Avellar, Daniel Orlean, Eduardo Baer, Felipe Ramos Fioravante, Gabriel Pinto, Mauricio Feldman.
Simpleat is a meal delivery service leveraging technology to provide healthy, nutritious, homemade-style meals that are ready in under 15 minutes, delivered directly to customers' doorsteps.[1] It serves busy individuals and families seeking convenient, health-focused food options, solving the problem of time-consuming meal preparation while prioritizing nutrition and freshness.[1][4] The company employs a robust tech stack including Adyen for payments, Amazon CloudFront, and Amazon S3 for scalable infrastructure, indicating a technology-enabled platform for efficient ordering, delivery logistics, and customer experience.[4]
Limited public information exists on Simpleat's founders, founding year, or early milestones, as search results primarily offer high-level operational descriptions rather than detailed backstory.[1][4] The company appears to have emerged in the competitive meal kit and delivery space, focusing on quick-prep homemade meals to differentiate from traditional cooking or slower delivery services.[1] Its adoption of 30 technologies suggests an evolution toward a sophisticated online platform, likely starting as a service-oriented venture and scaling with e-commerce and logistics tech.[4]
Simpleat rides the wave of food tech innovation, particularly in the on-demand delivery and meal kit sector, accelerated by post-pandemic shifts toward home cooking with minimal effort.[1] Timing aligns with rising demand for health-oriented convenience foods amid busy lifestyles and wellness trends, bolstered by market forces like improved last-mile logistics and cloud-based personalization.[4] By integrating a modern tech stack, it influences the ecosystem through efficient supply chain tech adoption, potentially enabling data-driven menu optimization and subscription models that compete with giants like HelloFresh or Blue Apron.[1][4]
Simpleat's emphasis on speed, health, and tech infrastructure positions it for growth in the expanding $200B+ global meal delivery market, with opportunities in AI-driven personalization and sustainable sourcing. Upcoming trends like hyper-local delivery partnerships and nutrition-tracking apps could amplify its momentum, evolving it from a niche service to a scalable platform. As food tech consolidates, its tech differentiators may attract acquisition interest or fuel expansion into adjacent areas like corporate wellness meals—building on its core promise of effortless, nutritious eating.[1][4]
