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§ Private Profile · Gent, Belgium
Showpad is a technology company.
Showpad provides an Enablement Operating System (eOS®) unifying sales and marketing functions. Its platform integrates content management with training and coaching software, facilitating effective content distribution and utilization. This helps businesses streamline sales processes, enhance team performance through continuous learning, and accelerate revenue growth by equipping sales professionals with relevant information and skills.
The company was founded in 2011 by Pieterjan Bouten, Louis Jonckheere, and Peter Minne in Ghent, Belgium. These co-founders, having worked together at Netlog, identified a market need for optimized content delivery. Their initial insight focused on creating a mobile-first application for analytics-backed content distribution, specifically tailored for the dynamic requirements of field sales professionals.
Showpad serves enterprise sales and marketing teams, empowering them for greater cohesion and effectiveness. The platform improves sales productivity by ensuring sellers possess the necessary content and skills throughout the customer journey. Its vision is to be the foundational operating system enabling organizations to achieve consistent revenue growth through superior sales and marketing alignment and execution.
Showpad has raised $156.0M across 5 funding rounds.
Showpad has raised $156.0M in total across 5 funding rounds.
Showpad is a sales enablement platform that builds an AI-powered Enablement Operating System (eOS) to unite marketing, sales, and enablement teams around content, training, tools, and analytics for winning deals and growing revenue.[1][3] It serves enterprises across industries by solving fragmented sales processes—centralizing content management, buyer engagement, seller training, coaching, and performance insights to align teams, boost productivity, and drive deal closure.[1][2] With a subscription-based revenue model featuring tiered pricing, premium services, and integrations like CRM and email tools, Showpad scales for diverse needs and has earned recognition as a Leader in Forrester Wave™ Sales Readiness Solutions 2023 and top 10 by G2.[1][3]
The platform's four core use cases—sales content management, buyer engagement, seller effectiveness, and analytics—enable marketing to control content, sales leaders to accelerate velocity with data-driven recommendations, and enablement teams to deliver personalized onboarding and learning.[2] This holistic approach positions Showpad as a flexible, complete solution amid rising digital B2B sales interactions, with strong growth evidenced by offices in Ghent, Chicago, Portland, and San Francisco, plus accolades like Deloitte’s Fast 50.[3][4]
Founded in 2011 in Ghent, Belgium, Showpad emerged to address inefficiencies in sales enablement, evolving from a content-focused tool into a comprehensive AI-powered operating system.[3][4] Early traction built on its intuitive platform for centralizing sales materials, gaining momentum as digital sales channels grew—aligning with Gartner’s 2022 prediction that 80% of B2B interactions would shift digital.[1] Pivotal moments include expanding to U.S. offices (Chicago, Portland, San Francisco), scaling to 576-2600 employees (varying reports), and earning industry nods like Forrester Strong Performer in Sales Content Solutions and Inc Magazine’s 2019 Best Workplaces.[3][4]
The company's virtual-first culture, with hybrid workspaces and perks like parental leave and professional development, humanizes its growth, fostering a team-oriented environment amid rapid expansion into a global sales enablement leader.[4]
Showpad stands out through these key strengths:
Showpad rides the digital transformation of B2B sales, where 80% of interactions now occur digitally per Gartner 2022, amplified by AI-driven personalization and remote selling post-pandemic.[1] Timing is ideal amid market forces like revenue team alignment needs, with enterprises demanding integrated platforms over fragmented tools to combat sales velocity slowdowns.[2][3] It influences the ecosystem by setting standards for sales enablement—powering top performers via insights and coaching—while its partner network and integrations (e.g., DoubleClick, Pendo) embed it in revenue tech stacks, fostering innovation in seller-buyer dynamics.[2][3]
Showpad's trajectory points to deeper AI enhancements in eOS for predictive analytics and hyper-personalized coaching, capitalizing on Forrester and G2 leadership to capture more enterprise market share.[3] Trends like conversational AI, multichannel engagement, and zero-touch onboarding will shape its path, potentially expanding into adjacent RevOps amid economic pressures favoring efficient sales tools. Its influence may evolve from enabler to ecosystem orchestrator, solidifying the best buyer experience as the deal-winner in a digital-first sales world—echoing its founding mission to transform customer engagement.[1][3]
Showpad has raised $156.0M in total across 5 funding rounds.
Showpad's investors include Dawn Capital, Insight Partners, Accel, AME Cloud Ventures, Blockchain Capital, Digital Currency Group, Expedite Ventures, Frontier Ventures, Hardware Club, Hummingbird Ventures, Index Ventures, ISAI.
Showpad has raised $156.0M across 5 funding rounds. Most recently, it raised $70.0M Series D in June 2019.