Loading organizations...
ShoprTV has raised $2.0M across 1 funding round.
Key people at ShoprTV.
ShoprTV has raised $2.0M in total across 1 funding round.
ShoprTV provides a live-commerce platform, enabling creators, brands, and influencers to broadcast live streams and directly sell products to their audiences. Integrating live-commerce with the creator economy, it leverages video streaming technology to offer an interactive shopping experience. It streamlines real-time product showcasing and facilitates direct transactions, enhancing the overall e-commerce journey.
Founded in 2021 by Akhil Suhag, ShoprTV originated from an insight to revolutionize online product discovery and purchasing. Its inception merged entertainment with e-commerce, establishing a dynamic marketplace beyond traditional retail. This strategy fosters direct interaction between sellers and consumers, forging personal, immediate connections in digital transactions.
The platform serves consumers seeking interactive shopping experiences, alongside creators, brands, and influencers pursuing direct monetization. ShoprTV’s core vision is to cultivate a vibrant community where authentic content drives commerce, making online shopping engaging. The company aspires to lead digital commerce evolution, elevating user engagement and transactional volume through its live streaming model.
ShoprTV has raised $2.0M in total across 1 funding round.
ShoprTV's investors include BEENEXT, SBI Ven Capital, Shift Left Ventures, Kunal Shah.
ShoprTV has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in October 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2022 | $2M Seed | — | Beenext, SBI VEN Capital, Shift Left Ventures, Kunal Shah | Announced |
Key people at ShoprTV.
ShoprTV is a Bengaluru-based technology startup founded in 2021 that builds a live-commerce platform enabling interactive shopping experiences.[1][2][3] It offers an app-based solution for live streams, drops, virtual pop-ups, and collection launches, allowing sellers and buyers to engage in real-time while addressing the need for dynamic e-commerce beyond static listings.[1][3] The platform serves brands, sellers, and consumers in the e-commerce sector, solving the problem of low engagement in traditional online shopping by integrating live interaction, with early operations employing just 3 people and confirmed funding status.[2]
ShoprTV was founded in 2021 by brothers Akhil Suhag and Akshay Suhag, along with Mu... (additional co-founder details partially noted in profiles), emerging from Bengaluru, India, as a response to the growing demand for interactive e-commerce.[2] The idea stemmed from the shift toward live shopping, initially focusing on creating a platform for real-time seller-buyer engagement via live streams and events, which quickly positioned it in the competitive e-commerce landscape.[1][3] Early traction is evidenced by its active status, funding, and expansion into features like virtual pop-ups, though specific pivotal funding rounds or milestones beyond founding remain limited in available data.[2]
ShoprTV stands out in live commerce through these key aspects:
Competitors include Shopline, Global-e, ZKH Group, and Groupon, but ShoprTV's live-centric model carves a specialized edge.[1]
ShoprTV rides the live commerce trend, accelerated by post-pandemic shifts toward social and interactive shopping, similar to successes in China and expanding globally.[1][3] Timing aligns with India's booming e-commerce market, where platforms blending streaming and sales capitalize on high mobile penetration and creator economies. Market forces like rising influencer marketing and demand for experiential retail favor it, positioning ShoprTV to influence the ecosystem by enabling smaller sellers to compete via accessible live tools, potentially democratizing e-commerce in emerging regions.[2]
ShoprTV's lean, funded trajectory suggests scaling live features and partnerships with brands/influencers next, amid trends like AI-enhanced streams and social commerce integration. Evolving regulations in Indian e-commerce and global competition could shape its path, but its early focus on interactivity positions it to grow influence in interactive retail. This Bengaluru innovator exemplifies how live platforms are redefining e-commerce engagement from the ground up.
