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§ Private Profile · Holden, MA, USA
ShopMy is a technology company.
ShopMy provides a performance marketing platform connecting premium brands directly with influential content creators. It empowers creators to monetize their digital presence through personalized storefronts, affiliate links, and direct brand partnerships. For brands, the platform offers discovery, engagement, and tracking of tastemakers, fostering authentic product recommendations that drive sales.
Founded in 2020 by Chris Tinsley, Tiffany Lopinsky, and Harry Rein, ShopMy emerged from an MIT research project. Their core insight recognized personal taste as valuable intelligence. This inspired technology for curated, trusted recommendations, effectively linking creators, brands, and consumers within a streamlined ecosystem that prioritizes genuine influence over traditional advertising.
ShopMy serves influential creators and high-end brands seeking genuine product amplification. The company’s vision is to redefine curated commerce, empowering creators to share products they authentically endorse. It aims to transform promotion into a celebration of thoughtful curation from trusted voices, strengthening brand-consumer connections and fostering a more authentic marketing landscape.
ShopMy has raised $245.0M across 5 funding rounds.
ShopMy has raised $245.0M in total across 5 funding rounds.
ShopMy has raised $245.0M across 5 funding rounds. Most recently, it raised $70.0M Other Equity in October 2025.
ShopMy is a B2B2C marketplace platform that connects brands, creators, and consumers, transforming creator marketing into measurable performance channels. It builds tools like affiliate tracking, automated gifting, performance analytics, and a consumer-facing shopping destination where creators curate personalized storefronts from millions of SKUs across 1,000+ brand partners, serving over 175,000 creators and enabling $500M+ in brand sales.[1][2][3][6] The platform solves fragmented influencer partnerships by automating link tracking, commission splitting, and campaign management, while its new Circles marketplace (launched July 2025) lets consumers bundle recommendations from trusted creators, reducing decision fatigue through features like search, wishlisting, and community-validated "Most Popular" picks.[1][2] ShopMy targets creators seeking lasting revenue, brands needing high-intent shoppers and ROI data, and consumers wanting authentic discovery without endless feeds, with strong growth via $104M total funding including a $77.5M Series B led by Bessemer Venture Partners.[2][3][6]
ShopMy originated as a research project at MIT, evolving into a comprehensive creator marketing platform founded in 2020 and headquartered in Boston, Massachusetts (with early NYC ties).[5][6] The team of engineers, designers, and product enthusiasts aimed to restore authenticity to product promotion by reducing friction between creators and genuinely loved brands, rather than pay-driven endorsements.[5] Early traction built through scaling to 40,000 creators (including influencers like Alix Earle) and an $18.5M funding round, followed by explosive growth to 100,000+ creators and premium brands like Lululemon, Dior, and Nordstrom.[3][6] Pivotal moments include the 2025 Series B funding and Circles launch, expanding from B2B tools to a full consumer ecosystem amid the booming creator economy projected to hit $500B by 2027.[1][2][3]
ShopMy rides the creator economy wave, where 27M+ US creators drive half-a-trillion-dollar influencer marketing by 2027, fueled by short-form video and social commerce.[3] Its timing aligns with shifts from fragmented, manual matchmaking to tech-powered authenticity, addressing scalability pains in a market bogged by low predictability and platform silos.[3][4] Favorable forces include rising demand for performance attribution (e.g., 16,000 content pieces via Opportunities), social commerce in emerging markets like Southeast Asia/MENA, and geo-smart expansion easing cross-border compliance.[2][3] ShopMy influences the ecosystem by creating a "complete marketplace" that funnels high-intent traffic, boosts creator retention with permanent revenue, and gives brands measurable ROI, positioning it against manual-heavy competitors.[1][2][3]
ShopMy's momentum—$500M+ sales facilitated, international roadmap, and Circles as a direct commerce play—points to rapid TAM expansion via higher take-rates and geo-links targeting social-heavy regions.[1][2] Upcoming mobile app, premium brand placements, and Thingtesting reviews will deepen consumer lock-in, while Series B fuels global advertiser growth.[1][2] Trends like AI-driven personalization and creator-as-retailer will shape its path, potentially evolving ShopMy into a dominant player bridging social feeds to sustained shopping routines, amplifying its role in authentic, performance-led commerce.[1][2][3] This builds on its MIT roots, proving tech can humanize influence at scale.
ShopMy has raised $245.0M in total across 5 funding rounds.
ShopMy's investors include Andrew Sugrue, Aimee Song, Gregg Renfrew, jacopo moschin, Raissa Gerona, Sofia Richie, Bain Capital Ventures, Bessemer Venture Partners, Menlo Ventures, Avenir, Goat Capital, Volition Capital.