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§ Private Profile · Bengaluru, Karnataka, India
Shaka Harry is a company.
Shaka Harry has raised $2.0M across 1 funding round.
Key people at Shaka Harry.
Shaka Harry has raised $2.0M in total across 1 funding round.
Shaka Harry develops and markets a range of plant-based food products, serving as healthier alternatives to traditional meat items. The company offers a diverse portfolio, including protein-rich bhujia, pasta, puffs, nuggets, samosas, and kebabs. Utilizing plant-derived ingredients, Shaka Harry focuses on creating products that replicate the taste and texture of conventional foods while providing high protein content and appealing to a broad palate.
Established in 2020, Shaka Harry was co-founded by Anand Nagarajan, Sandeep Devgan, Ruth Renita, Anoop Haridasan, and Hemalatha Srinivasan. The founders identified a growing consumer demand for sustainable and healthier food choices within the plant-based category. Their insight centered on crafting plant-based alternatives that not only meet nutritional requirements but also deliver on taste and culinary experience.
Shaka Harry's products are consumed by individuals seeking nutritious and flavorful plant-based options, including those looking to reduce meat consumption. The company's long-term vision is to drive wider adoption of plant-forward eating by making it accessible, appealing, and convenient for consumers who desire both health benefits and culinary satisfaction.
Shaka Harry is a Bengaluru-based plant-based food startup, operating under Liberate Foods Pvt Ltd, that produces vegetarian and vegan meat alternatives tailored for Indian palates, offering healthier, cholesterol-free options like snacks, meal accompaniments, and ready-to-eat products.[1][2][3] Founded in 2020, it serves foodies, flexitarians, and the food service industry through ecommerce, retail, and wholesale channels, solving the problem of accessible, delicious plant-based proteins amid rising demand for sustainable alternatives to meat.[1][2][5] The company raised $2 million in seed funding led by Better Bite Ventures, Blue Horizon, and Panthera Peak, with backing from cricketer MS Dhoni, fueling growth including a physical outlet at Bengaluru Airport and international expansion to Singapore.[1][3]
Shaka Harry was founded in 2020 by Anand Nagarajan, Anoop Haridasan, Sandeep Devgan, Hemalatha Srinivasan, and Ruth Renita—a team of entrepreneurs aiming to make plant-based proteins accessible to Indian households by developing proprietary flavors suited to local cuisine.[2][3] The idea emerged from recognizing the need for tasty, ethical meat substitutes, leading to partnerships like with Chef Manu Chandra for product innovation.[3] Early traction came via seed funding in July 2022 from Blue Horizon and MS Dhoni, enabling product launches and a Bengaluru Airport store in December 2022, marking pivotal steps in scaling from ecommerce to physical and wholesale presence.[1][3]
Shaka Harry rides the global plant-based food wave, amplified in India by government exports via APEDA and rising flexitarian diets driven by health, environmental, and ethical concerns.[3][4] Timing aligns with post-2020 vegan market growth, where meat alternatives address sustainability amid climate pressures, positioning the company to influence India's food ecosystem through wholesale to services and retail hubs like Singapore's Mustafa Centre.[3][5] It contributes by localizing global trends—partnering chefs for cultural fit—while exporting Indian innovation, boosting the alt-protein sector's credibility overseas.[1][4]
Shaka Harry is poised for accelerated expansion, leveraging Dhoni's endorsement and seed capital for more international markets, restaurant integrations, and product diversification amid surging plant-based demand.[3][4] Trends like government-backed exports and flexitarian shifts will propel growth, potentially evolving its influence from India-centric disruptor to Asia-Pacific leader in accessible vegan proteins. This builds on its "best performing" status, promising sustained momentum in sustainable food.[1]
Shaka Harry has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Liberate Foods - Seed in July 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2022 | $2M Seed | Simon Newstead, Bjoern Witte, Nikhil Bhandarkar | Manu Chandra, Dexler Holdings | Announced |
Key people at Shaka Harry.
Shaka Harry has raised $2.0M in total across 1 funding round.
Shaka Harry's investors include Simon Newstead, Bjoern Witte, Nikhil Bhandarkar, Manu Chandra, Dexler Holdings.
