Sarcha Advisors

Sarcha Advisors operates as a distinguished family office, specializing in strategic investments guided by its unique "Dil-Se Investing" philosophy. This approach integrates emotional intelligence with data-driven decision-making, leveraging four core pillars: Biology for ethical alignment, Chemistry for fostering partnerships, Physics for robust scalability, and Maths for financial fundamentals. The firm primarily focuses on backing startups and providing follow-on capital to foster sustainable growth.

The firm was founded in 2019 by Rohit Chanana, who brought over 36 years of extensive industry experience to its inception. In 2020, Ishani Chanana joined, further enhancing the firm's expertise in capital allocation and operational strategies. The name "Sarcha" is a tribute to Rohit's parents, combining elements of their names with the family surname, reflecting a personal and values-driven foundation.

Sarcha Advisors targets founders and startups, aiming to build lasting businesses that are financially sound and deeply aligned with founders' values and the broader ecosystem. The firm's long-term vision centers on cultivating an institution built on trust, empathy, and collaboration, driven by a well-defined culture and core values to ensure multi-generational survival and success.