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Rupifi is a technology company.
Rupifi operates a digital business-to-business platform, offering integrated financial solutions for small and medium enterprises. These include working capital, loans, and payment services. The company develops robust payment infrastructure to streamline transactions and enhance liquidity for businesses across India and Southeast Asia, functioning as a specialized B2B checkout platform.
Co-founders Ankit Singh, Anubhav Jain, and Jawaid Iqbal established Rupifi in 2020. Their insight stemmed from recognizing the significant unmet demand for accessible credit and efficient payment mechanisms within the vast SME sector. Anubhav Jain’s credit risk background directly informed the firm's foundational approach to financial services.
Rupifi primarily serves the extensive ecosystem of small and medium-sized enterprises, particularly in India. The company’s long-term vision is to build the world’s most powerful B2B checkout platform, creating essential payment infrastructure that empowers millions of businesses and drives economic growth across the region.
Rupifi has raised $38.6M across 5 funding rounds.
Rupifi has raised $38.6M in total across 5 funding rounds.
Rupifi has raised $38.6M across 5 funding rounds. Most recently, it raised $8.0M Debt in March 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 23, 2022 | $8M Debt Financing | Alteria Capital, InnoVen Capital, Trifecta Capital | — | Announced |
| Jan 1, 2022 | $25M Series A | Bessemer Venture Partners, Vishal Gupta, John Curtius | Ankur Capital, Cedar Capital Group, Launchpad Capital, Meron Capital, OAK HC/FT, PS Investments, Quona Capital, TLV Partners, Vera Equity, Better Capital, Gokul Rajaram | Announced |
| Oct 1, 2021 | $1M Debt Financing | — | Gokul Rajaram, Punit Shah | Announced |
| Mar 1, 2021 | $4M Seed | Quona Capital | Binny Bansal, Krishnan Neelakantan | Announced |
| Mar 1, 2020 | $650K Seed | — | Beenext, Better Capital, ONE Planet Group, Ashish Agrawal, Gourav Bhattacharya | Announced |
Rupifi has raised $38.6M in total across 5 funding rounds.
Rupifi's investors include Alteria Capital, InnoVen Capital, Trifecta Capital, Bessemer Venture Partners, Vishal Gupta, John Curtius, Ankur Capital, Cedar Capital Group, Launchpad Capital, Meron Capital, Oak HC/FT, PS Investments.
Rupifi is a B2B fintech technology company that builds a digital platform offering embedded credit and payment solutions tailored for small and medium enterprises (SMEs). Its product enables SMEs to access flexible net payment terms (e.g., 15 to 90 days) directly integrated into existing checkout processes, automating payment reconciliations and supporting multiple payment methods such as cash, credit, UPI, and cards. By doing so, Rupifi addresses critical working capital and cash flow challenges faced by SMEs and B2B marketplaces, helping them manage payments more efficiently and grow their businesses[1][2].
The platform serves SMEs, B2B marketplaces, and brands seeking to improve cash flow management and offer flexible payment options. Rupifi has demonstrated strong growth momentum, having raised over $30 million in funding from prominent investors like Tiger Global, Bessemer Venture Partners, and Quona Capital, and expanding its presence in India and Southeast Asia[1][2][3].
Founded in 2020 and headquartered in New Delhi, India, Rupifi was created to solve the persistent problem of inflexible payment terms and inefficient payment processes that hinder SME growth. The founders, leveraging their fintech and technology backgrounds, envisioned a seamless embedded credit and payment solution that could integrate directly into B2B checkout flows without redirecting users. Early traction came from partnerships with digital marketplaces and lenders, validating the demand for standardized access to multiple lenders and flexible credit options for MSMEs (micro, small, and medium enterprises)[2][3].
Rupifi rides the growing trend of embedded finance and digital credit solutions tailored for underserved SME segments, especially in emerging markets like India and Southeast Asia. The timing is critical as SMEs increasingly demand flexible, technology-driven financial products to manage working capital amid evolving digital commerce ecosystems. Market forces such as the rise of B2B marketplaces, digitization of payments, and regulatory support for fintech innovation favor Rupifi’s growth. By enabling seamless credit access and payment automation, Rupifi influences the broader ecosystem by empowering SMEs to scale, improving liquidity in B2B supply chains, and fostering financial inclusion[1][2][3].
Looking ahead, Rupifi is poised to expand its product suite and geographic footprint, leveraging its strong investor backing and growing SME adoption. Trends such as increased digitization of B2B commerce, demand for flexible credit, and integration of AI-driven credit risk assessment will likely shape its journey. As embedded finance becomes mainstream, Rupifi’s influence could evolve from a payments enabler to a comprehensive SME financial platform, potentially integrating more financial services like commercial cards and expense management. Its continued innovation and ecosystem partnerships will be key to sustaining growth and deepening impact in the SME fintech space[2][3].