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§ Private Profile · London, England, United Kingdom
Rotageek is a technology company.
Rotageek delivers a comprehensive workforce management solution, specializing in intelligent employee scheduling. Its platform integrates digital rota planning with predictive modeling, AI-powered forecasting, labor modeling, and automated schedule generation. This technology optimizes staff deployment for businesses, ensuring efficient, compliant, and fair rostering aligned with fluctuating operational demands across diverse industries.
The company was co-founded in 2006 by medical doctors Chris McCullough and Roy Pounder, alongside technologist Nick Mann. Their initial insight addressed the need for flexible, fair rotas within an Accident and Emergency department. This problem-solving led to a pioneering scheduling system, which then expanded beyond healthcare into broader commercial applications.
Rotageek serves diverse sectors like retail, hospitality, and healthcare, managing complex scheduling for large workforces. Its vision is to enable organizations to predict and meet demand, enhancing staffing efficiency and operational productivity. The company seeks to redefine workforce planning through advanced, data-driven solutions that simplify intricate scheduling challenges.
Rotageek has raised $19.1M across 5 funding rounds.
Rotageek has raised $19.1M in total across 5 funding rounds.
Rotageek has raised $19.1M across 5 funding rounds. Most recently, it raised $3.7M Other Equity in June 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 27, 2022 | $3.7M Venture Round | Alexander Crawford, ED Wass, Volution | — | Announced |
| May 6, 2020 | $7.4M Series B | Alexander Crawford | — | Announced |
| Aug 21, 2018 | $5.1M Venture Round | — | — | Announced |
| Sep 1, 2017 | $2M Series A | — | Pinto Ventures, Will Brooks, Will Martin | Announced |
| Oct 5, 2015 | $840K Venture Round | — | Gary Stewart | Announced |
Rotageek is a technology company that builds AI-powered workforce management and scheduling software designed to help businesses optimize labor planning and scheduling. Its product serves a wide range of industries, including retail, healthcare, and hospitality, by automating shift scheduling, leave management, time tracking, and attendance. The software uses AI and machine learning to forecast demand based on data like footfall, sales, and events, enabling businesses to create optimized schedules that improve labor-to-demand matching, reduce scheduling errors, and increase operational efficiency. Rotageek’s platform also includes employee self-service apps and integrates with HR and payroll systems, supporting both managers and staff with intuitive tools. The company has demonstrated strong growth momentum by expanding from healthcare into retail and other sectors, earning recognition as a best-in-class scheduling solution used daily by many clients[1][3][4].
Rotageek was founded in 2006 by two medical doctors, Chris McCullough and Roy Pounder, along with a technology expert, Nick Mann. The idea originated from the founders’ experience in the UK’s Accident and Emergency department, where they sought to solve the challenge of creating fair and flexible rotas for medical staff. Their initial scheduling solution proved successful in healthcare and later pivoted to retail and other industries, leading to broader adoption and growth. Early traction included adoption by major UK healthcare providers and retail brands, with the company evolving into an award-winning global workforce management software provider. Rotageek also emphasizes social responsibility, supporting charitable initiatives and offering free scheduling services to healthcare teams during the COVID-19 pandemic[3].
Rotageek rides the growing trend of digital transformation in workforce management, where businesses seek to automate and optimize labor scheduling to reduce costs and improve employee satisfaction. The timing is favorable due to increasing labor market complexities, demand variability, and the need for flexible work arrangements. Advances in AI and machine learning enable more precise forecasting and scheduling, which Rotageek leverages to differentiate itself. By providing scalable, cloud-based solutions, Rotageek influences the broader ecosystem by helping organizations transition from manual or legacy scheduling systems to intelligent, data-driven workforce management, thereby improving operational agility and workforce engagement[1][6].
Looking ahead, Rotageek is likely to continue expanding its AI capabilities and integrations with broader HR and operational systems to deepen its value proposition. Trends such as hybrid work models, real-time labor analytics, and increased regulatory focus on workforce compliance will shape its product roadmap. As labor markets remain dynamic, Rotageek’s influence may grow by enabling businesses to adapt quickly to changing demand and workforce expectations. Its commitment to social impact and innovation positions it well to maintain leadership in workforce management technology, potentially expanding into new geographies and sectors while enhancing employee experience and operational efficiency[3][6].
Rotageek has raised $19.1M in total across 5 funding rounds.
Rotageek's investors include Alexander Crawford, Ed Wass, Volution, Pinto Ventures, Will Brooks, Will Martin, Gary Stewart.