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§ Private Profile · Düsseldorf, Germany
retraced is a technology company.
Retraced is the AI-first platform for sourcing, product compliance, and supplier lifecycle collaboration. One connected system for trusted data, fast decisions, and resilient fashion supply chains.
retraced has raised $24.0M across 3 funding rounds.
retraced has raised $24.0M in total across 3 funding rounds.
retraced has raised $24.0M in total across 3 funding rounds.
retraced's investors include Simone Riva, Alstin Capital, Samaipata.
retraced has raised $24.0M across 3 funding rounds. Most recently, it raised $16.6M Series A in September 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 10, 2024 | $16.6M Series A | Simone Riva | — | Announced |
| Nov 7, 2022 | $6.5M Venture Round | Alstin Capital | — | Announced |
| Feb 1, 2021 | $1M Seed | — | Samaipata | Announced |
Retraced is a SaaS platform that digitizes and traces supply chains for fashion and textile companies, enabling compliance with sustainability standards through features like traceability, risk management, CAPA (Corrective and Preventive Actions) management, and Digital Product Passports.[1][2] It serves brands such as Victoria’s Secret, Desigual, Calzedonia, and Marc O’Polo, connecting over 150 brands with 25,000+ suppliers across 130,000+ connections, while using AI to validate documents, map multi-tier supply chains, and turn regulatory demands into strategic advantages.[1][2] The platform addresses opaque supply chains by providing visibility from raw materials to final products, supporting ethical sourcing and consumer transparency.[3]
Founded in Germany (with a remote-first base in Düsseldorf), Retraced emerged to tackle supply chain opacity in fashion using blockchain for reliable, tamper-proof data sharing with end-consumers.[3][6] Co-founders include Peter Merkert (CTO, blending tech, legal, and engineering expertise) and Lukas Pünder (early focus on blockchain infrastructure via Oracle for Startups), who launched the platform within 12 months using Oracle Autonomous Database and Blockchain Platform.[3] Omer Ahmed serves as CEO, emphasizing transparency to bridge suppliers and consumers.[2] Early traction included customers like CANO and Jyoti - Fair Works, with 400% sales growth and 750% traffic increase in 2021; pivotal expansion tracked cotton from 500 Pakistan farms for a major client.[3] In September 2024, Retraced raised €15 million in Series A funding to scale sustainable supply chain efforts.[6]
Retraced rides the wave of regulatory transparency mandates (e.g., EU Digital Product Passport, AGEC law) and consumer demand for ethical fashion, where supply chains are increasingly "sold" alongside products amid risks like hidden sub-suppliers and sustainability scrutiny.[2][3] Timing aligns with AI-blockchain convergence for scalable verification, amplified by post-2021 growth in SaaS for B2B sustainability.[3][6] Market forces favoring Retraced include global textile complexity, investor pressure for ESG data, and interoperability pushes via industry partnerships.[5] It influences the ecosystem by standardizing data sharing, enabling brands to visualize bottlenecks, and fostering supplier collaboration—positioning as infrastructure for a transparent fashion industry.[1][2]
Retraced's momentum—fueled by €15M Series A, explosive network growth, and AI enhancements—positions it to dominate fashion supply chain digitization as regulations tighten and AI refines verification at scale.[6][2] Upcoming trends like expanded Digital Product Passports and farm-to-fiber tracking will drive adoption, with potential evolution into broader textile/retail platforms via global partnerships.[3][5] Expect influence to grow through ecosystem interoperability, turning compliance into a competitive edge for brands navigating sustainability demands. This bridges opaque chains to trusted transparency, transforming industry forces as Retraced started.[1][2]