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Reputation has raised $57.0M across 2 funding rounds.
Key people at Reputation.
Reputation has raised $57.0M in total across 2 funding rounds.
Reputation.com provides an AI-powered platform designed for online reputation management and customer experience. This platform centralizes customer feedback from reviews, listings, and surveys, transforming it into actionable intelligence for businesses. It enables organizations to effectively track, analyze, and respond to customer interactions across various digital channels, thereby enhancing their overall online presence and local search visibility through features like Reputation IQ and competitive insights.
The company was founded in 2006 by Michael Fertik, a Harvard College and Harvard Law School alumnus. Fertik established Reputation.com based on the insight that both individuals and businesses required tools to actively manage and control their digital privacy and burgeoning online reputations in an increasingly digital world, anticipating the critical role these factors would play in market perception.
Reputation.com serves a diverse clientele spanning industries such as healthcare, automotive, real estate, retail, and financial services, among others. The company’s vision is to empower its customers to deliver on their brand promise by systematically measuring, managing, and scaling their reputation performance. This strategic approach aims to build trust, improve discoverability, and ultimately drive revenue for businesses operating in the AI era.
Reputation is a San Ramon, California-based SaaS company specializing in online reputation management and customer experience management.[1][2][4] Its AI-native platform helps enterprise businesses monitor reviews across platforms, analyze customer sentiment via AI tools like tracking ChatGPT and Gemini descriptions, respond to feedback, conduct surveys, and derive actionable insights to boost revenue, operational performance, and brand trust in industries such as healthcare, automotive, retail, hospitality, and financial services.[1][2][4] Serving clients like BMW, Ford, and US Bank, it generates review volume, benchmarks competitors, and turns signals into strategies, with reported revenue around $94.5M–$100M and over 450 employees.[1][3]
The platform's core features include Review Booster for consistent review generation, Surveys for private feedback routing, Insights for unifying signals, Competitive Insights for local benchmarking, Social Suite for centralized engagement, Actions for ticket routing, and Rep Score as a single metric aggregating nine customer experience factors.[4] This focus on multi-channel integration, sentiment analysis, and AI-driven optimization positions Reputation as a key tool for data-driven customer engagement and growth.[1][4][5]
Founded in 2006 by Michael Fertik as ReputationDefender, the company initially offered consumer-facing online reputation services alongside privacy tools.[2] In 2011, it rebranded to Reputation.com, shifting toward enterprise B2B services while retaining the consumer line under ReputationDefender.[2] A pivotal moment came in 2018 when it sold the consumer business (including ReputationDefender) to Stagwell Group—later acquired by Norton in 2021—allowing full focus on its SaaS platform for businesses.[2]
Leadership evolved with Joe Fuca appointed CEO in August 2018 (former DocuSign VP and FinancialForce president), Rebecca Biestman as CMO in March 2020, and Joe Burton as CEO in October 2023.[2] Headquartered at 6111 Bollinger Canyon Rd in San Ramon, this trajectory humanizes Reputation as a pioneer adapting from individual protection to enterprise-scale experience management, now with 15+ years of industry-specific development.[1][2][4][5]
Reputation rides the surge in AI-driven customer discovery and trust, where tools like ChatGPT reshape online visibility and brand perception amid exploding review volumes and social signals.[4] Timing aligns with post-pandemic emphasis on digital customer experience, as enterprises demand real-time sentiment analysis to counter fragmented feedback across platforms—fueled by market forces like rising e-commerce, local search dominance, and regulatory pushes for transparency in sectors like healthcare.[1][2][4]
It influences the ecosystem by pioneering Reputation Experience Management, empowering businesses to benchmark locally, boost reviews ethically, and integrate feedback into operations—driving industry standards for AI-optimized GEO/AEO and turning passive data into proactive growth, especially for multi-location enterprises competing on trust.[4][5]
Reputation's trajectory points to deeper AI embedding for predictive analytics, expanding AEO/GEO tracking, and vertical-specific automations to capture more market share in a $10B+ ORM/CXM space.[1][4] Trends like generative AI proliferation and zero-party data mandates will amplify its edge, potentially evolving influence toward full-funnel revenue orchestration. As trailblazers humanizing data into progress, expect scaled adoption among global enterprises, solidifying its role in feedback-fueled ecosystems.[5]
Reputation has raised $57.0M across 2 funding rounds. Most recently, it raised $35.0M Series C in August 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2019 | $35M Series C | — | 7percent Ventures, Anorak Ventures, Ascension Ventures, Matt Ocko, Jude Gomila Rolling Fund, Locus Ventures, Menlo Ventures, Samsung Next Ventures, SLVC, Y Combinator | Announced |
| Jan 1, 2017 | $22M Series A | — | 7percent Ventures, Anorak Ventures, Ascension Ventures, Matt Ocko, Jude Gomila Rolling Fund, Locus Ventures, Menlo Ventures, Samsung Next Ventures, SLVC, Y Combinator | Announced |
Reputation has raised $57.0M in total across 2 funding rounds.
Reputation's investors include 7percent Ventures, Anorak Ventures, Ascension Ventures, Matt Ocko, Jude Gomila Rolling Fund, Locus Ventures, Menlo Ventures, Samsung NEXT Ventures, SLVC, Y Combinator.
Key people at Reputation.
