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Reelgood develops a comprehensive streaming guide and search engine, unifying content discovery across the fragmented online video landscape. The platform allows users to find, track, and watch movies and TV shows from hundreds of global streaming providers through one intuitive interface. It aggregates vast entertainment data, offering personalized viewing and simplifying content navigation.
David Sanderson founded Reelgood in 2015, recognizing consumer friction caused by proliferating streaming platforms. He identified the challenge of locating specific titles and sought to build a unified solution. This insight drove a product designed to streamline content search and viewing, significantly enhancing the overall streaming experience.
Reelgood serves individual streamers managing entertainment choices and businesses utilizing its robust data. The company's long-term vision positions it as the definitive gateway to all streaming content, continually simplifying discovery. It aims to empower users to seamlessly engage with preferred movies and series, irrespective of their original platform.
Reelgood has raised $13.3M across 3 funding rounds.
Reelgood has raised $13.3M in total across 3 funding rounds.
Reelgood has raised $13.3M in total across 3 funding rounds.
Reelgood's investors include Runa Capital, August Capital, Harrison Metal, Social Capital, 8VC, Accel, Acrew Capital, Alsop Louie Partners, Better Tomorrow Ventures, Brand Foundry Ventures, Matthew Brimer, Forerunner Ventures.
Reelgood has raised $13.3M across 3 funding rounds. Most recently, it raised $6.8M Series A in December 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 6, 2019 | $6.8M Series A | Runa Capital | August Capital | Announced |
| Jul 17, 2017 | $3.5M Venture Round | August Capital | Harrison Metal, Social Capital | Announced |
| Nov 1, 2016 | $3M Seed | — | 8VC, Accel, Acrew Capital, Alsop Louie Partners, Better Tomorrow Ventures, Brand Foundry Ventures, Matthew Brimer, Forerunner Ventures, Grace Beauty Capital, Harrison Metal, Lerer Hippeau, Offline Ventures, Slow Ventures, Social Starts, The General Partnership, The MBA Fund, Vayner RSE, WGI Group, David Hauser, JOE Speiser, John Battelle, Kevin LEE, Narendra Rocherolle, Scott Belsky, TIM Ferriss | Announced |
Reelgood is a San Francisco-based technology company that operates an all-in-one streaming TV guide app for consumers and provides B2B data services through Reelgood for Business.[2][5] Its consumer product helps millions of users discover and track TV shows and movies across 300+ streaming services in regions like the US and UK, while its business arm licenses real-time streaming metadata, availability data, and insights powered by AI and machine learning to tech companies, studios, pay TV services, voice assistants, search engines, and hedge funds.[1][2][3] Reelgood solves the problem of content discovery overload in a fragmented streaming market by aggregating data, offering personalized recommendations, and enabling deeplinks to services like Netflix, Disney+, and HBO Max, with strong growth shown through international expansions into Canada, Australia, New Zealand, France, Spain, Italy, and Germany in 2022, plus innovations like a FAST channels guide.[1][3]
The company has earned accolades including Fast Company's Most Innovative Companies in Video (2022), World Economic Forum Technology Pioneer (2021), and Parks Associates Top Leader in Technology (2021), reflecting its momentum as a Series A startup with reported revenue around $5.8 million and integrations across AI, research, and competitive analysis tools.[1][2][4]
Reelgood was founded by CEO David Sanderson, who built the company's metadata technology out of necessity for its consumer app.[1] The idea emerged when Reelgood entered the streaming guide space but found existing metadata vendors inadequate, prompting them to develop their own AI- and machine learning-driven solution for accurate, real-time streaming data.[1] As a San Francisco startup, it quickly gained traction with a free consumer app used by millions nightly, evolving into a dual-sided business with B2B offerings like streaming catalog data and industry insights.[2][5] Pivotal moments include its Series A funding stage, recognition as a World Economic Forum Technology Pioneer in 2021, and expansions like the 2022 international data licensing push and FAST channels guide demo.[1][2][3]
Reelgood rides the explosive growth of streaming fragmentation, where consumers juggle dozens of services and formats like FAST channels, which numbered 1,400+ across 22 US providers by late 2022, often featuring older licensed content but expanding originals.[3][5] Its timing aligns with the shift from traditional TV to on-demand and ad-supported models, amplified by international expansions amid global streaming booms on platforms like Netflix and Disney+.[1] Market forces favoring Reelgood include rising demand for unified discovery tools—addressing "choice overload"—and B2B needs for real-time data in AI-driven personalization, voice search, and competitive intelligence for studios and funds.[1][2][3] By influencing ecosystem integrations (e.g., pay TV, search engines), Reelgood standardizes metadata, reduces churn, and accelerates adoption of free/ad-supported TV amid cord-cutting trends.[1][3]
Reelgood is poised to capitalize on FAST and global streaming proliferation, potentially expanding its guide to more regions and originals while deepening AI for hyper-personalized discovery across apps, CTVs, and emerging formats.[3][5] Trends like AI metadata automation, voice integration growth, and ad-tier surges will shape its path, with B2B licensing likely driving revenue as consumer apps scale user data flywheels.[1][2] Its influence may evolve from niche innovator to essential infrastructure, powering broader ecosystem search and analytics—cementing its role as the go-to navigator in an ever-more-crowded streaming universe, much like its origins solving metadata gaps for everyday viewers.[1][5]
