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§ Private Profile · London, United Kingdom
The Future of Supply Chain Data Tracking and Visibility
Reelables has raised $11.4M across 2 funding rounds.
Key people at Reelables.
Reelables was founded in 2018 by Brian Krejcarek (Founder) and David Stanton (Founder).
Reelables has raised $11.4M in total across 2 funding rounds.
Reelables develops smart labels providing real-time tracking and data collection for supply chain operations. These paper-thin labels integrate Bluetooth, temperature logging, and 5G technologies, automating inventory and shipment visibility. The solution eliminates manual scanning, efficiently monitoring items throughout the logistics network, ensuring consistent data flow.
Reelables was co-founded by Brian Krejcarek and David Stanton. Their insight stemmed from traditional supply chain tracking inefficiencies, specifically manual processes and absent item-level visibility. This prompted their development of intelligent labels that actively communicate location and status, automating goods monitoring.
The company serves businesses enhancing supply chain efficiency and gaining insights into inventory and shipments. Reelables empowers clients to move beyond conventional barcode systems, reducing human error, preventing loss, and improving operational accountability. Their vision is to modernize global logistics by providing seamless, real-time data tracking from origin to destination.
Reelables is a technology company pioneering smart label tracking solutions that automate supply chain data collection and provide real-time visibility into inventory and shipment status. Their Bluetooth-enabled, paper-thin smart labels reduce human error, eliminate manual scanning, and enable continuous monitoring of shipments, including temperature logging for sensitive goods. This innovation enhances operational efficiency, accountability, and customer service for logistics and supply chain operators[1][2].
For an investment firm, Reelables represents a compelling opportunity in the IoT-enabled supply chain visibility sector, focusing on scalable, cost-effective Bluetooth tracking technology. Their mission centers on revolutionizing supply chain transparency and efficiency through automated data capture. The company serves logistics providers, warehouses, and shippers who need granular, real-time tracking data to optimize operations and reduce losses. Reelables’ growth momentum is evidenced by recent funding rounds, including a $10.4 million Series A, and mass production of their ultra-thin wireless labels[3][4][7].
Reelables was founded by David Stanton and Brian Krejcarek, both bringing technical expertise to develop smart label technology. The company emerged from the need to improve traditional barcode and RFID tracking methods, which are often labor-intensive and error-prone. Their innovation leverages Bluetooth technology combined with flexible, eco-friendly batteries embedded in thin labels, enabling seamless integration into existing supply chains[3][6].
Founded before or around 2019 (as indicated by their Y Combinator Winter 2019 batch participation), Reelables has evolved from a startup concept into a company with commercial traction and partnerships with value-added resellers (VARs) to expand their market reach. Early pivotal moments include successful pilot deployments and integration with warehouse management systems (WMS), transportation management systems (TMS), and enterprise resource planning (ERP) software[3][6].
Reelables rides the IoT and supply chain digitization trend, addressing the growing demand for transparency, efficiency, and automation in global logistics. The timing is critical as supply chains face increasing complexity, labor shortages, and customer expectations for real-time shipment visibility. Bluetooth technology offers a cost-effective, scalable alternative to RFID, with better implementation ease and visibility[6].
Market forces such as globalization, e-commerce growth, and regulatory requirements for traceability favor solutions like Reelables. By enabling sub-meter accuracy tracking and real-time exception management, Reelables influences the broader ecosystem by setting new standards for supply chain data fidelity and operational responsiveness[4][7].
Looking ahead, Reelables is positioned to expand its footprint by scaling production, enhancing label capabilities (e.g., extended battery life, additional sensors), and deepening integrations with logistics platforms. Trends shaping their journey include increased adoption of IoT in supply chains, demand for sustainability, and the push for end-to-end visibility in complex global networks.
Their influence is likely to grow as they enable smarter, more automated supply chains that reduce costs and improve service levels. Continued innovation and strategic partnerships will be key to maintaining their competitive edge and driving industry-wide transformation in supply chain tracking and visibility[4][7].
Reelables was founded in 2018 by Brian Krejcarek (Founder) and David Stanton (Founder).
Reelables has raised $11.4M in total across 2 funding rounds.
Reelables's investors include Amigos Health, Moneta VC, Raptor Group, Ross Sabolcik, SmoothBrain, Peter Sonsini.
Key people at Reelables.
Reelables has raised $11.4M across 2 funding rounds. Most recently, it raised $10.4M Series A in November 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 17, 2025 | $10.4M Series A | — | Amigos Health, Moneta VC, Raptor Group, Ross Sabolcik, Smoothbrain | Announced |
| Apr 1, 2019 | $1M Seed | — | Peter Sonsini | Announced |