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§ Private Profile · Copenhagen, Denmark
Reel Energy is a technology company.
Reel Energy is a B2B electricity supplier, trader, and balancing-responsible party, accelerating the energy transition. It empowers businesses to optimize electricity consumption, reduce emissions, and enhance grid stability. Reel transforms corporate demand into a direct driver for new renewable energy infrastructure, leveraging flexibility and storage for predictable, profitable clean energy.
Reel was co-founded by Jon Sigvert, Anders Meldgaard, and Christian Schmidt. Their foundational insight emphasized empowering all companies to accelerate the renewable energy transition. Guided by climate science, the founders established Reel to craft electricity solutions that meet environmental goals, unlock new value, and create lasting impact.
Reel serves climate-conscious corporate clients, helping them stabilize electricity costs while contributing to a clean energy future. Its vision aims to build an energy system where renewable sources are predictable and profitable for producers and consumers. Reel looks toward continuous innovation, shaping the future of electricity by enabling customers to lead in sustainable consumption.
Reel Energy has raised $7.0M across 2 funding rounds.
Reel Energy has raised $7.0M in total across 2 funding rounds.
Reel Energy has raised $7.0M in total across 2 funding rounds.
Reel Energy's investors include Mona Alsubaei, Altair Capital Management, Alt Capital, Alumni Ventures, Brighter Capital, foobar.vc, Global Founders Capital, Gradient Ventures, monashees, Preston-Werner Ventures, Saga, Sarona Ventures.
Reel Energy has raised $7.0M across 2 funding rounds. Most recently, it raised $5.0M Seed in January 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 1, 2024 | $5M Seed | Mona Alsubaei | Altair Capital Management, ALT Capital, Alumni Ventures, Brighter Capital, Foobar.vc, Global Founders Capital, Gradient Ventures, Monashees, Preston Werner Ventures, Saga, Sarona Ventures, Smartstart Fund, Union Square Ventures, Y Combinator, Arash Ferdowsi, Christian Reber, Drew Houston, Eric WU, Fredrik Björk, Koen BOK, Mathilde Collin, RAN Makavy, SAM Altman, Stanley Tang, TIM Griffin, William Hockey, Christian Bach, Daniel Nathan, The Footprint Firm | Announced |
| Jun 1, 2022 | $2M Seed | — | Altair Capital Management, Alumni Ventures, Brighter Capital, Preston Werner Ventures, Smartstart Fund, Christian Reber, Fredrik Björk, Koen BOK, RAN Makavy, BO Wase, Christian Bach, Juergen Mayerhofer, North East Family Office, The Footprint Firm | Announced |
Reel Energy (reel.energy) is a Copenhagen-based climate tech startup founded in 2020 that operates as a next-generation B2B electricity supplier, energy trader, and balancing-responsible party.[1][2][4] It serves climate-conscious companies by matching their electricity demand with new renewable sources via Power Purchase Agreements (PPAs), driving the buildout of solar and wind parks to cut emissions, stabilize costs, and accelerate the energy transition.[1][2][3] Reel solves the problem of unpredictable renewable energy access for corporates by leveraging data-driven tools, flexibility, and battery storage to make green power more predictable and profitable, while optimizing the grid.[1][5] With 11-50 employees and seed-stage funding from venture firms like UVC Partners, family offices, and public sources like Innovation Fund Denmark, Reel shows strong early momentum through awards (e.g., Startup of the Year at Technical University of Denmark) and partnerships with businesses hedging costs and advancing ESG goals.[4][5]
Reel was founded in 2020 in Copenhagen, Denmark, by Jon Sigvert (CEO), Christian Randløv Schmidt (CTO), and Anders Engtoft Meldgaard (CCO), a team of electricity specialists and sustainability experts motivated by the need to empower companies in the renewable transition.[2][3][4] The idea emerged from recognizing barriers to corporate renewable adoption—complex markets and lack of additionality in green claims—leading to a model that ties buyer demand directly to new solar/wind projects via PPAs.[1][3] Early traction came from accelerators like InnoFounder and Climate KIC, public funding from the EU and Innovation Fund Denmark, and private backers including The Footprint Firm and North East Family Office, fueling rapid growth and industry awards.[4]
Reel rides the corporate decarbonization wave, capitalizing on EU mandates, net-zero pledges, and volatile energy prices post-2022 crisis, which demand reliable renewables amid supply shortages.[1][3] Timing is ideal in Denmark's wind-heavy grid and Europe's PPA boom, where corporates seek "additionality" to avoid greenwashing—Reel turns demand into supply drivers, influencing ecosystem by scaling new capacity and optimizing markets via tech.[2][4] This positions Reel amid greentech trends like AI-optimized energy trading and storage, competing with firms like Zettawatts (RECs) or Forward Energo, while strengthening the grid for broader adoption.[2]
Reel is poised for scale-up with seed capital and proven model, likely expanding PPAs across Europe, integrating more AI/battery tech, and targeting larger multinationals amid rising ESG pressures.[1][4][5] Trends like grid digitization, policy incentives (e.g., EU Green Deal), and corporate 24/7 matching will propel growth, potentially evolving Reel into a full energy platform influencing renewable buildout at gigawatt scale. As a nimble pioneer rethinking electricity, Reel exemplifies how tech unlocks the transition—turning corporate buyers into climate accelerators.[1][3]