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§ Private Profile · Washington, DC, USA
Recurate is a technology company.
Recurate develops comprehensive recommerce solutions, enabling brands and retailers to seamlessly integrate and manage their own branded resale programs directly within their e-commerce platforms. The company provides a full-service platform and a suite of tools designed to facilitate the lifecycle of used products, from collection and authentication to listing and sales, thereby creating a controlled peer-to-peer marketplace for their customers.
The company was founded in 2020 by Adam Siegel and Wilson Griffin. Their insight stemmed from the growing demand for sustainable consumption and the recognition that many brands lacked the infrastructure to participate effectively in the circular economy. Siegel and Griffin aimed to bridge this gap by offering a white-label solution, allowing brands to control their resale experience and capture a share of the burgeoning secondhand market.
Recurate primarily serves brands and retailers across various sectors seeking to establish and scale their circular initiatives. The company's overarching vision is to empower these businesses to build more sustainable revenue streams, enhance customer loyalty, and extend the lifecycle of their products. This approach contributes to a more circular economy, aligning with evolving consumer values and industry trends.
Recurate has raised $17.1M across 3 funding rounds.
Recurate has raised $17.1M in total across 3 funding rounds.
Recurate is a tech-enabled service provider that builds integrated resale platforms for brands and retailers, enabling them to sell pre-owned items directly through their e-commerce sites.[1][2][3] It offers a Resale Operating System supporting peer-to-peer sales, in-store/online take-back, damaged returns, repairs, upcycling, inventory authentication, and customized strategies, while capturing revenue and customer data for brands.[1][2] Serving the ecommerce and fashion industries, Recurate solves the problem of brands missing out on resale sales occurring on third-party platforms like eBay or Poshmark, while promoting sustainability through circular economy models.[1][2] Founded in 2020 in Washington, DC, it raised $17.3M before being acquired by Trove in August 2024, showing strong growth in the recommerce space.[1][4]
Recurate was founded in 2020 by co-founders Adam Siegel and Wilson Griffin in Washington, DC.[1][2][5] Siegel, an engineer with an MBA from MIT Sloan, previously served as Senior Vice President of Innovation, Research, & Sustainability at the Retail Industry Leaders Association (RILA), where he led initiatives on retail innovation, sustainability, and trends like e-commerce disruption and ethical sourcing; he also consulted for retail, transportation, energy firms and worked with nonprofits like Environmental Defense Fund.[5] Griffin, a sustainability leader, focused on strategies reducing environmental impact through business innovation, project management, and consensus-building.[2][5] The idea emerged from recognizing brands' lost opportunities in resale—millions of daily transactions on platforms like eBay, Facebook Marketplace, Poshmark, and The RealReal—combined with sustainability drivers, prompting them to create a brand-owned resale solution.[2] Early traction built through direct e-commerce integrations and expansion to a full Complete ResaleOS in 2024, incorporating returns routing, operations networks, and warehouse imports, culminating in Trove's acquisition.[1][2]
Recurate stands out in the branded resale market through these key strengths:
Recurate rides the recommerce and circular economy wave in fashion and ecommerce, where consumer demand for sustainable shopping intersects with brands' need to reclaim resale revenue from fragmented marketplaces.[1][2] Timing aligns with rising reverse logistics trends—like returns processing and trade-ins—fueled by post-pandemic e-commerce growth and eco-regulations, enabling brands to build loyalty among sustainability-focused buyers.[1][2] Market forces favoring it include explosive resale market growth (e.g., via platforms like Trove, Archive, Reflaunt) and brands' shift to owned channels for data and margins.[1] By empowering direct resale, Recurate influences the ecosystem, accelerating brand adoption of circular models, reducing waste, and setting standards for integrated resale-as-a-service, as evidenced by its acquisition enhancing Trove's leadership.[1][4]
Post-acquisition by Trove in August 2024, Recurate's tech will likely supercharge Trove's resale stack, expanding store/digital trade-ins, returns, and non-new inventory management for faster brand launches.[1][4] Expect deeper integrations in fashion recommerce, riding trends like AI-driven authentication, global returns optimization, and regulatory pushes for circularity. Its influence may evolve by standardizing branded resale, drawing more enterprises into sustainable models and reshaping e-commerce from linear to looped systems—unlocking the multi-billion recommerce opportunity Recurate pioneered.[1][2]
Recurate has raised $17.1M across 3 funding rounds. Most recently, it raised $14.0M Series A in May 2022.
Recurate has raised $17.1M in total across 3 funding rounds.
Recurate's investors include Jump Capital, Yelena Shkolnik, Abstract Ventures, Andreessen Horowitz, Asylum Ventures, Atreides Management, Bain Capital Ventures, Chemistry VC, Commerce Ventures, Creative Juice, Curie.Bio, Exponent Founders Capital.