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§ Private Profile · 1660 MN-100 Suite 528, St Louis Park, MN 55416, USA
Recast is a technology company.
Recast provides a media measurement platform that offers precise incrementality measurement and forecasting for marketing efforts. The company leverages advanced probabilistic computation and statistical modeling to analyze advertising effectiveness across diverse channels. Its core product assists marketers in understanding the true impact of their campaigns, thereby facilitating the optimization of budget allocation and overall marketing strategy.
The company was founded in 2019 by Michael Kaminsky and Thomas Vladeck. Their foundational insight stemmed from the need for a more accurate and causal understanding of marketing's impact, moving beyond traditional attribution models. This led them to develop a sophisticated analytical tool designed to guide more intelligent and data-driven resource deployment for marketing professionals.
Recast’s platform is utilized by marketing teams focused on maximizing the efficiency of their advertising spend. The company’s long-term vision centers on empowering these teams with unparalleled data clarity and predictive capabilities. By enabling more informed decision-making, Recast aims to drive efficient growth and secure its position as a leader in modern marketing performance measurement.
Recast has raised $8.0M across 2 funding rounds.
Recast has raised $8.0M in total across 2 funding rounds.
Recast has raised $8.0M across 2 funding rounds. Most recently, it raised $5.0M Seed in July 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2024 | $5M Seed | — | Data Tech Fund, Lerer Hippeau, Morpheus Ventures, WGI Group | Announced |
| Dec 1, 2022 | $3M Seed | Lerer Hippeau | Albion VC, Argonautic Ventures, Rexhep Dollaku, Connect Ventures, CRV, Data Tech Fund, Founders Fund, General Catalyst, Index Ventures, Infinite Niches, Khosla Ventures, LAUNCH, Renegade Partners, Team Ignite Ventures, TTV Capital, WGI Group, XFactor Ventures, Daniel Burka, James Meekings, Kevin LIN, Mark Pincus, Noah Goodhart, Peter Ackerson, Pieter Schoen, Zachary Sims, Adam Grenier, Jonah Goodhart, Vibe Capital | Announced |
Recast Software is a Minneapolis-based technology company specializing in endpoint management and IT security tools that enhance Microsoft ecosystems like Configuration Manager (ConfigMgr) and Intune.[1][3][4] It builds products such as Right Click Tools and Application Workspace to help IT teams achieve secure, compliant environments by automating patching, compliance enforcement, app delivery, and device management across Windows, macOS, AVD, and more.[1][3] Serving over 60,000 IT professionals managing 65 million devices globally, Recast simplifies complex IT workflows, reduces toil, and drives day-one productivity for enterprises, with around 99 employees and $20.1 million in revenue.[1][3]
The company solves critical pain points in modern workplace management, including vulnerability remediation, privilege controls via Local Administrator Password Solution (LAPS), real-time reporting, and self-service app catalogs that minimize shadow IT and ticket volumes.[1][3][4] Its growth momentum is evident in widespread adoption, proven results in patching assurance and automation, and a people-first culture focused on seamless integration with existing systems.[1][3]
Founded in 2015 and headquartered in St. Louis Park, Minnesota, Recast Software emerged to address gaps in endpoint management for Microsoft-focused IT environments.[1][3] While specific founders are not detailed in available sources, the company quickly gained traction with its flagship Right Click Tools, a ConfigMgr plugin that streamlined remediation, updates, and compliance tasks for IT pros.[1][3][4] Early pivotal moments include expanding to support Intune, Azure AD, and cross-platform delivery, evolving from basic tools to a full suite including Application Workspace for user-centric app management.[1][3] This progression reflects a focus on amplifying native Microsoft tools amid rising demands for hybrid work security and efficiency.[3]
Recast rides the hybrid/multi-cloud endpoint management trend, where enterprises shift to Intune and ConfigMgr for secure, remote work amid rising cyber threats and compliance needs.[1][3] Timing aligns with Microsoft's ecosystem dominance and post-pandemic device proliferation, as market forces like CVE vulnerabilities, shadow IT, and regulatory pressures demand faster patching and visibility.[1][3] By simplifying these tools, Recast influences the ecosystem through reduced IT complexity, enabling teams to focus on innovation; its 60K+ users amplify adoption of best practices in unified endpoint management, digital employee experience, and zero-trust security.[1][3][4]
Recast is poised to expand with AI-driven automation and deeper Intune/AVD integrations, capitalizing on growing enterprise needs for flawless app delivery and predictive security in expansive device fleets.[3] Trends like edge computing, stricter compliance (e.g., evolving LAPS), and cross-OS management will shape its path, potentially boosting revenue beyond $20M via global enterprise wins.[1] Its influence may evolve by setting standards in Microsoft-centric IT, turning overburdened teams into strategic assets—reinforcing its role as the go-to for modern workplace efficiency.[1][3]
Recast has raised $8.0M in total across 2 funding rounds.
Recast's investors include Data Tech Fund, Lerer Hippeau, Morpheus Ventures, WGI Group, Albion VC, Argonautic Ventures, Rexhep Dollaku, Connect Ventures, CRV, Founders Fund, General Catalyst, Index Ventures.