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§ Private Profile · 1600 El Camino Real Ste A, San Carlos, California, 94070, United States
ReadyPulse is a technology company.
ReadyPulse delivers an enterprise software platform designed to accelerate digital marketing efforts for leading brands and companies. The platform specializes in social influencer marketing, leveraging patented technology to identify and surface high-quality, authorized content generated by brand ambassadors. It provides a comprehensive, end-to-end solution for initiating and managing inspirational marketing campaigns, streamlining content acquisition and deployment for its users.
The company was founded by two former Amazon employees, whose entrepreneurial insight recognized a significant opportunity to transform how business-to-consumer enterprises approach digital engagement. They envisioned a robust platform that could harness the power of social influence and user-generated content, thereby enhancing brand reach and authenticity in a rapidly evolving digital landscape. This foundational idea led to the development of their specialized influencer marketing technology.
The platform serves a diverse clientele of consumer brands, enabling marketers to effectively recognize and engage loyal brand advocates and to receive data-driven recommendations tailored to specific marketing objectives. ReadyPulse’s overarching mission is to empower consumer-centric marketers with an advanced system for activating and managing impactful campaigns, consistently striving to evolve the strategies brands employ to succeed in the digital sphere.
ReadyPulse has raised $8.0M across 3 funding rounds.
Key people at ReadyPulse.
ReadyPulse has raised $8.0M in total across 3 funding rounds.
ReadyPulse has raised $8.0M across 3 funding rounds. Most recently, it raised $5.0M Series A in March 2015.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 31, 2015 | $5M Series A | Rally Ventures, Matt Miller | — | Announced |
| Apr 1, 2014 | $2M Series A | — | Collaborative Seed & Growth Partners, EonCapital, Founders' Co OP, Techstars, Todd Warren, Harmony Capital, TOM Kelly | Announced |
| Dec 1, 2012 | $1M Seed | — | Band OF Angels | Announced |
ReadyPulse has raised $8.0M in total across 3 funding rounds.
ReadyPulse's investors include Rally Ventures, Matt Miller, Collaborative Seed & Growth Partners, eonCapital, Founders' Co-op, Techstars, Todd Warren, Harmony Capital, Tom Kelly, Band of Angels.
Key people at ReadyPulse.
ReadyPulse is a technology company specializing in influencer marketing technology that helps B2C brands connect with social influencers to amplify campaigns and user-generated content, thereby driving consumer purchasing decisions and brand awareness. Its cloud-based SaaS platform surfaces high-quality, authorized social content from brand ambassadors and provides tools for influencer discovery, campaign management, ambassador programs, analytics, and social content display. ReadyPulse serves hundreds of leading consumer brands, enabling them to leverage authentic social proof across online and offline channels to boost marketing effectiveness[1][2][3].
Founded in 2010 by two former Amazon employees, T Vinod Gupta and Srinivas Penumaka, ReadyPulse emerged from their experience in software engineering and product management at Amazon. They identified the need for a platform that could surface trusted, authorized social content from passionate brand advocates to help companies grow brand awareness and conversions authentically. The company raised over $8 million from investors such as Rally Ventures and Walden Venture Capital before being acquired by ExpertVoice in 2016. This merger combined ReadyPulse’s patented influencer marketing technology with ExpertVoice’s community of over a million offline influencers, creating a unique online-offline influencer marketing platform[1][2].
ReadyPulse rides the growing trend of influencer marketing as brands increasingly shift budgets from traditional advertising to authentic social proof and user-generated content. The timing aligns with consumer skepticism toward ads and a preference for peer recommendations. By combining online and offline influencer engagement, ReadyPulse addresses the full consumer journey from awareness to purchase, leveraging data-driven insights and scalable technology. This positions the company as a key enabler in the evolving digital marketing ecosystem, helping brands build trust and drive sales through genuine influencer relationships[1][2].
Post-acquisition, ReadyPulse’s technology continues to underpin ExpertVoice’s influencer marketing solutions, suggesting ongoing innovation in blending online and offline influencer engagement. Future trends shaping their journey include increased demand for authentic content, deeper analytics, and expanded influencer ecosystems across digital and physical retail environments. ReadyPulse’s influence is likely to grow as brands seek more measurable, scalable, and trustworthy ways to connect with consumers through social influence, reinforcing its role as a pioneer in influencer marketing technology[1][2].