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§ Private Profile · Milan
Quisto is a technology company.
Quisto operates a digital wholesale platform streamlining procurement for Ho.Re.Ca businesses, including bars, bistros, and tobacconists. The platform aggregates over 3,000 product references, enabling rapid online ordering, transparent pricing, and reliable delivery within 24-48 hours. This digital approach simplifies the fragmented supply chain, enhancing efficiency for its clientele.
Founded in 2022 by Pietro Bini Smaghi and Stefano Raffaglio, Quisto emerged from recognizing inefficiencies in traditional food and beverage distribution. The founders aimed to modernize manual Ho.Re.Ca supply management, replacing paper catalogs and phone orders with a unified digital solution to simplify product sourcing for hospitality businesses.
Quisto primarily serves entrepreneurs and operators across the hospitality industry. Its vision is to become the definitive platform for all Ho.Re.Ca procurement, saving businesses time, effort, and administrative complexity. By simplifying ordering and delivery, Quisto empowers customers to dedicate resources to their core activities.
Quisto has raised $870K across 1 funding round.
Quisto has raised $870K in total across 1 funding round.
Quisto has raised $870K across 1 funding round. Most recently, it raised $870K Seed in March 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2023 | $870K Seed | Enrico Pandian | Accel, ACME Capital, Bora&sons, Flybridge, Great Oaks Venture Capital, Heartcore Capital, Outlander Labs, Passion Capital, Practical Venture Capital, Renegade Partners, Ride Ventures, Slow Ventures, Startupgym, Streamlined Ventures, Armando Biondi, Eric Ries, Hiten Shah, JON Hallett, Naveen Selvadurai, Shervin Pishevar, William Mougayar | Announced |
Quisto is a Milan‑based B2B technology company building a hybrid distribution and procurement platform that digitizes ordering and trade marketing for the Ho.Re.Ca. (hotels, restaurants, cafés) and small food retailers, with an aim to increase efficiency and sustainability across the foodservice supply chain[1][2].
High‑Level Overview
Origin Story
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
Quick take: Quisto addresses a clear, large pain point in an underserved vertical by marrying digital procurement software with distribution know‑how; its early orders, SKU depth and pre‑seed backing validate product‑market fit in Italy and position it to scale as the Ho.Re.Ca. channel digitizes[1][2][4].
Quisto has raised $870K in total across 1 funding round.
Quisto's investors include Enrico Pandian, Accel, ACME Capital, Bora&Sons, Flybridge, Great Oaks Venture Capital, Heartcore Capital, Outlander Labs, Passion Capital, Practical Venture Capital, Renegade Partners, Ride Ventures.