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§ Private Profile · Chicago, IL, USA
Quicklly is a technology company.
Quicklly operates an online marketplace, providing authentic Indian groceries, prepared meals, and specialized meal kits to South Asian communities across North America. It aggregates diverse products from local vendors and restaurants, offering essentials, regional delicacies, and cultural provisions. Quicklly streamlines digital delivery of these culinary offerings directly to consumers.
Co-founded in 2017 by Keval Raj, Hanish Pahwa, and Pritesh Velankar, Quicklly emerged from a clear market gap. The founders identified unmet demand for accessible, authentic South Asian food items in conventional retail. Their insight was leveraging technology to efficiently connect the diaspora with its culinary heritage.
Quicklly primarily serves South Asian households, granting convenient access to native cuisines and ingredients, reinforcing cultural connections. The company's vision is to become the definitive digital hub for South Asian culinary needs, continually expanding its product range and service areas. It empowers consumers with choice while supporting ethnic food businesses.
Quicklly has raised $5.0M across 2 funding rounds.
Quicklly has raised $5.0M in total across 2 funding rounds.
Quicklly is a Chicago-based food tech startup founded in 2017 that operates the largest online marketplace in the US for authentic Indian and South Asian groceries, meals, and related products.[1][2][4] It serves consumers seeking ethnic foods by partnering with local Indian grocery stores, restaurants, and entrepreneurs to offer one-stop shopping for items like fresh produce, spices, snacks, restaurant meals, sweets, beauty products, fashion, and cultural events via its website and app.[1][4] The platform solves the challenge of accessing authentic South Asian ingredients and prepared foods outside traditional ethnic enclaves, saving time through simplified ordering, digital storefronts for small businesses, and delivery in areas like Greater Chicago, NYC, and the Bay Area—generating around $6 million in revenue with 28-38 employees and $5.3 million in total funding.[1][2][3]
Quicklly was co-founded by Keval Raj and Hanish Pahwa, Indian immigrants and children of small business owners, who drew from personal experiences with the struggles of local ethnic entrepreneurs and consumers' difficulties sourcing authentic Indian groceries.[1] Launched in 2017 from headquarters at 2200 W Devon Ave in Chicago, the idea emerged to empower these businesses with low-cost digital tools to compete against big players, while creating a comprehensive marketplace for South Asian foods nationwide.[1][2] Early traction came from focusing on essentials like chais, rotis, and spices, expanding to premium sweets and meals, with pivotal growth through partnerships that built digital storefronts and streamlined multi-stop shopping into single orders.[1]
Quicklly rides the wave of ethnic food tech and immigrant entrepreneurship, capitalizing on rising US demand for authentic South Asian cuisine amid growing Indian diaspora and mainstream interest in diverse groceries.[1][4] Timing aligns with post-pandemic e-grocery booms and delivery app proliferation, where market forces like urban density in Chicago/NYC/Bay Area and supply chain localization favor platforms bridging local vendors to national consumers.[1][2] It influences the ecosystem by democratizing tech for underrepresented ethnic businesses, fostering digital inclusion in food retail, and expanding "joy of cooking" for cultural foods—potentially reshaping niche marketplaces amid broader trends in hyper-local, culturally specific e-commerce.[1]
Quicklly's momentum—fueled by funding, revenue stability, and product diversification—positions it to dominate US Indian/South Asian e-grocery, potentially expanding to more cities and categories like wellness or imports.[2][4] Trends like AI-driven personalization, same-hour delivery, and global diaspora growth will shape its path, amplifying influence as a model for ethnic tech platforms. As it scales from Chicago roots, Quicklly could redefine accessible authenticity, turning local flavors into a national staple.[1]
Quicklly has raised $5.0M across 2 funding rounds. Most recently, it raised $4.0M Seed in July 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2022 | $4M Seed | Adam Goldenberg, Justin Mateen | Acequia Capital, Also Capital, Alumni Ventures, Andreessen Horowitz, Boost VC, Champion Hill Labs, Rachel Slaybaugh, Founders Fund, Tribe Capital, Union Square Ventures, Charlie Songhurst, Kevin LIN, TOM Mcinerney, DON Ressler, Patrick Vihtelic, Great North Ventures | Announced |
| Mar 1, 2021 | $1M Seed | Patrick Vihtelic | Adam Goldenberg, DON Ressler, Eddie LOU, John Cerasani, John Furton, Mike Brennan, Scott Holloway | Announced |
Quicklly has raised $5.0M in total across 2 funding rounds.
Quicklly's investors include Adam Goldenberg, Justin Mateen, Acequia Capital, Also Capital, Alumni Ventures, Andreessen Horowitz, Boost VC, Champion Hill Labs, Rachel Slaybaugh, Founders Fund, Tribe Capital, Union Square Ventures.