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§ Private Profile · San Francisco, CA, USA
Qualified is a technology company.
Qualified provides a specialized pipeline generation platform designed for businesses utilizing Salesforce, integrating an AI Sales Development Representative (SDR) named Piper. This platform enables marketing teams to autonomously and efficiently generate inbound pipeline by leveraging artificial intelligence to engage website visitors in real-time conversations, qualify leads, and schedule meetings. Its technical approach focuses on seamless integration with Salesforce, providing a comprehensive solution for enhancing sales processes.
The company was co-founded in 2018 by Kraig Swensrud, Sean Whiteley, Bing Yang, and Gopal Patel, a team with extensive experience from Salesforce and GetFeedback. Their collective insight stemmed from their backgrounds as former Salesforce executives and engineers, recognizing the unmet need for a dedicated, intelligent solution to streamline lead qualification and pipeline development directly within the Salesforce ecosystem. This deep understanding of enterprise SaaS laid the foundation for their specialized offering.
Qualified serves B2B marketing and sales teams, particularly those within companies that depend on Salesforce for their customer relationship management. The platform is built to empower these teams to maximize their inbound strategies. The company's vision is to lead the evolution of pipeline generation, driving a future where AI-powered agents transform how businesses connect with potential customers and convert interest into tangible sales opportunities.
Qualified has raised $168.0M across 5 funding rounds.
Qualified has raised $168.0M in total across 5 funding rounds.
"Qualified" in the context of technology refers to designations like Qualified Emerging Technology Company (QETC) in New York State or Qualified High Technology Company (QHTC) in the District of Columbia, rather than a specific standalone technology company.[1][2][3] These are certifications for early-stage tech firms with annual product sales typically under $10 million (for QETC), focusing on emerging fields such as advanced materials, biotechnologies, information technologies, electronic devices, and R&D-intensive activities where research spending meets or exceeds National Science Foundation averages.[1][4][7] They serve startups and small businesses in tech sectors, solving challenges like high operational costs and talent acquisition through tax incentives including employment credits, capital investment credits (e.g., 10-20% on qualified investments), 0% corporate franchise tax for initial years (QHTC), wage-based hiring credits up to $15,000 per employee, and property tax exemptions.[3][4][8] Growth momentum stems from these incentives, which lower barriers for R&D, job creation, and scaling in competitive ecosystems like NYC and DC.[3][7]
These designations trace back to state-level economic development initiatives. New York's QETC program, defined under Section 3102-e of the Public Authorities Law, emerged to boost "next-gen" tech firms, requiring certification from the Commissioner of Taxation and Finance for firms with <$10M sales and qualifying tech/R&D focus; it ties to broader efforts supporting R&D expenditures on salaries, equipment, IP, and overhead.[1][4][7][8] DC's QHTC, rooted in the New E-Conomy Transformation Act of 2000 (effective post-2000), was formalized to attract high-tech businesses, initially requiring 2+ employees and 51% revenue from permitted activities like internet services, advanced software/hardware, biotech, and defense tech; updates as of 2019 added online certification via MyTaxDC.gov and raised employee thresholds to 10+ for some benefits.[2][3][5][9] Pivotal moments include DC's incentive expansions for hiring/training/relocation and NY's refundable credits for job creation, humanizing support for founders in R&D-heavy fields amid high costs.[3][7]
These programs ride the wave of state-fueled tech innovation hubs in NYC and DC, timing with post-2000 digital economy booms and needs for localized R&D amid global competition.[2][5][8] Market forces like high urban costs, talent shortages, and federal R&D funding gaps favor them, channeling incentives to sectors like biotech, AI-enabling hardware, and cleantech for job creation (e.g., 10+ employees for QHTC).[2][3][7] They influence ecosystems by certifying hundreds of firms annually, spurring investments, reducing failure rates for startups under $10M revenue, and complementing federal tools like QSBS to retain tech growth domestically rather than offshore.[1][6][8]
QETC and QHTC designations will likely expand as states compete for AI, quantum, and climate tech talent, with digital certification streamlining access amid rising R&D costs. Trends like remote work and federal incentives (e.g., CHIPS Act synergies) could broaden eligibility, evolving their influence toward sustaining mid-stage scaling. Investors may prioritize certified firms for stacked tax benefits, amplifying early traction into ecosystem-defining growth—circling back to empowering the "qualified" innovators driving tech's next wave.[3][6][8]
Qualified has raised $168.0M across 5 funding rounds. Most recently, it raised $95.0M Series C in April 2022.
Qualified has raised $168.0M in total across 5 funding rounds.
Qualified's investors include Sapphire Ventures, Adjacent, B Capital Group, BCF Ventures, BDC Venture Capital, Bullpen Capital, ENIAC Ventures, FirstMark Capital, Founders' Co-op, Framework Venture Partners, Innovation Endeavors, Insight Partners.